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ABC Clinches Daytime's No. 1 Post in Women 18-49

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Written By

March 5th, 2009

via ABC press release:
Fringe Ratings Report: ABC Daytime Programming

Week of February 23, 2009

ABC Clinches Daytime's No. 1 Post in Women 18-49

"The View" Stands as Daytime's No. 1 Program in Women 18-34

ABC Places All Shows Among the Top 5 in Daytime in Women 18-49,

and is Home to 3 of the Top 5 in Women 18-34

For the 4th Week Running, "The View" Takes a Solid Second in Daytime in Women 18-49, and Extends its Streak at No. 3 to 7 Weeks in Total Viewers

ABC Daytime

  • For the week, ABC qualified as Daytime's No. 1 network in Women 18-49 (1.3 rating/853,000 - tie).
  • Delivering a stand-alone victory, "The View" stood as Daytime's No. 1 program in Women 18-34 (1.1 rating/357,000).
  • "The View" ranked as the week's No. 3 program in Daytime in Total Viewers (4.26 million) for the seventh straight week, and delivered the No. 2 position for the fourth consecutive week in Women 18-49 (1.5 rating/994,000).
  • In Women 18-49, ABC placed all programs among Daytime's Top 5: "The View" (No. 2 - 1.5 rating/994,000), "General Hospital" (No. 3T - 1.3 rating/838,000), "All My Children" (No 5T - 1.2 rating/802,000) and "One Life To Live" (No. 5T - 1.2 rating/776,000).
  • In Women 18-34, ABC owned 3 of the week's Top 5 programs in Daytime: "The View" (No. 1 - 1.1 rating/357,000), "All My Children" (No. 4T - 0.9 rating/321,000) and "General Hospital" (No. 4T - 0.9 rating/300,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of February 23, 2009:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.58 million        No. 1 ABC    1.3/853,000

No. 2 ABC    3.04 million No. 1 NBC    1.3/840,000

No. 3 NBC    2.91 million        No. 3 CBS    1.1/754,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & The Restless   CBS             1.7/1.13 million

The View                   ABC             1.5/994,000

Days Of Our Lives          NBC             1.3/840,000

General Hospital           ABC             1.3/838,000

All My Children            ABC             1.2/802,000

One Life To Live           ABC             1.2/776,000

Bold and the Beautiful     CBS             1.2/763,000

 
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