via NBC press release:
"MEET THE PRESS WITH DAVID GREGORY" IS THE NO. 1 SUNDAY MORNING PUBLIC AFFAIRS PROGRAM FOR THE WEEK ENDING SUNDAY, MARCH 1, 2009
NBC Tops ABC by Almost 1 Million Viewers, CBS by More Than 1 Million Viewers and FOX by Almost 3 Million Viewers
Program Marks its Fourth Consecutive Week Up in Total Viewers, Homes and Adults 25-54, While Both ABC and CBS Show Decline
(New York) ? March 5, 2009 ?According to Nielsen Media Research data, "Meet the Press with David Gregory" was the most-watched Sunday morning public affairs program, winning the week ending Sunday, March 1 in all categories. The Gregory-moderated broadcast was No. 1, averaging 4.333 million total viewers, +27 percent more (+934,000) than second place ABC's "This Week" 3.339 million, a +31 percent advantage (+1,029,000) over third place CBS' "Face the Nation" 3.304 million and a +178 percent lead (+2,776,000) over FOX News Sunday's 1.557 million. "Meet the Press" has now placed first in total viewers for 387 of the past 390 weeks (when everyone is at full coverage).
In Washington, D.C., "Meet the Press" beat the competition with 140,000 viewers (5.1/12 HH), a +218 percent advantage over ABC's 44,000 (1.6/4), a +141 percent lead over CBS's 58,000 (1.8/4), and +155 percent more than FOX's 55,000 viewers (1.7/4).
In homes nationally, the NBC program was No. 1, posting a 3.1and 8 share. ABC came in second with a 2.4 rating and 6 share, CBS placed third with a 2.3 rating and 6 share and FOX was last with a 1.1 rating and 3 share. "Meet the Press" has now placed first in households for 125 consecutive weeks and 485 of the past 486 weeks (when everyone is at full coverage).
Among adults 25-54, the NBC Sunday morning show again placed first with a 1.2 rating. CBS and ABC tied for second with a 1.0 and FOX came in last with a 0.5. In rating A25-54, "Meet the Press" topped CBS and ABC by +20% (+2 tenths) and FOX by +140% (+7 tenths).
In addition to widening its advantage this season over each of its competitors in rating women and adults 25-54, week-to-week, "Meet the Press" is up in total viewers, homes and key adult demographics. This marks the program's fourth consecutive week up in total viewers, while both ABC and CBS showed decline. Season-to-date, "Meet the Press" continues to be up double digits in every category. Compared to its 1Q'09 to date average, the program is up in homes (+3%), total viewers (+3%) and rating M18-49 (+13%) and posted the largest gains in these categories among the public affairs programs.
Across all NBC News platforms, "Meet the Press" was seen by almost 6 million viewers on March 1. On its digital platforms, "Meet the Press" generated more than 313,000 online video streams from March 1 through March 4, 2009. Traffic to www.mtp.msnbc.com was at more than 835,000 page views for that same time period. The "Meet the Press" video podcast (available at www.mtp.msnbc.com) remains the top ranked network Sunday Morning program podcast on iTunes. Rebroadcasts of the NBC program on MSNBC delivered an additional 453,000 viewers.