via press release:
- THE SATURDAY EDITION OF "THE EARLY SHOW" POSTS YEAR-TO-YEAR GAINS IN VIEWERS FOR THE 17th CONSECUTIVE WEEK -- FEB. 28, 2009
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The CBS News Broadcast Also Posts Year-to-Year Gains in Households for the 12th Consecutive Week
The Saturday edition of THE EARLY SHOW continues to post increases in key measures. For the Feb. 28 broadcast, the CBS News program was up +8% in households and +9% in viewers compared to the same week last year.
In addition, during the last four weeks (Feb. 2 through March 1) the CBS News broadcast is up +8% in households, +13% in viewers and +14% adults 35-54 (boomers).
FOR FEB. 28:
Households '09 Households '08 Change CBS 1.3/5 1.2/4 +8% NBC 2.8/10 3.1/10 -10% ABC 2.2/8 1.9/6 +16%
Total Viewers '09 Total Viewers '08 Change CBS 1,712,000 1,573,000 +9% NBC 3,857,000 4,043,000 -5% ABC 2,991,000 2,561,000 +17% |
