Saturday Edition Of "The Early Show" Posts Year to Year Gains in Viewers

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

March 5th, 2009

via press release:

 

THE SATURDAY EDITION OF "THE EARLY SHOW" POSTS YEAR-TO-YEAR GAINS IN VIEWERS FOR THE 17th CONSECUTIVE WEEK -- FEB. 28, 2009

The CBS News Broadcast Also Posts Year-to-Year Gains in Households for the 12th Consecutive Week

  

The Saturday edition of THE EARLY SHOW continues to post increases in key measures. For the Feb. 28 broadcast, the CBS News program was up +8% in households and +9% in viewers compared to the same week last year.

 

In addition, during the last four weeks (Feb. 2 through March 1) the CBS News broadcast is up +8% in households, +13% in viewers and +14% adults 35-54 (boomers).

 

 

FOR FEB. 28:

 

                                    Households '09             Households '08               Change

CBS                             1.3/5                             1.2/4                             +8%

NBC                             2.8/10                           3.1/10                           -10%

ABC                             2.2/8                             1.9/6                             +16%

 

Total Viewers '09         Total Viewers '08              Change

CBS                             1,712,000                      1,573,000                      +9%

NBC                             3,857,000                      4,043,000                      -5%

ABC                             2,991,000                      2,561,000                      +17%

 
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