via CW press release:
THE CW GETS FIERCE AS TYRA BANKS AND "" RETURNS IN STRONG FASHION
Two-Hour Debut of AMERICA'SRanks Second
on Wednesday with Young Women
The CW Beats NBC on Wednesday in Adults 18-49
"" Cycle 12 Premiere Improves Over Last Fall's Cycle 11 Debut
"" Builds Dramatically in Second Hour
March 5, 2009 (Burbank, CA) - Tyra and Wednesday, March 4, 2009.returned in fine fashion last night, as the 12th cycle premiere of the hit reality series led The CW to a second place finish on Wednesday night among the target audience of women 18-34 (3.4/9) and females 12-34 (3.4/10), behind only Fox, according to preliminary live plus same day Nielsen ratings for
On the strength of TOP MODEL, The CW ranked third on the night among adults 18-34 (2.1/6), and beat NBC (which featured an original "Knight Rider") on Wednesday in adults 18-49 (1.8/5).
Last night's TOP MODEL Cycle 12 debut delivered ratings growth over the previous TOP MODEL premiere (Cycle 11 in Sept. 2008), improving +13% women 18-34, +5% in adults 18-34, +6% in adults 18-49, and +11% in total viewers (3.9mil).
TOP MODEL delivered dramatic increases at 9:00p.m., gaining in the second hour by 23% in women 18-34, +26% in adults 18-34, +29% in women 18-49, 33% in adults 18-49 and 36% in total viewers.