| Scoreboard |  |
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 |
 |
 |
 |
|---|---|---|---|---|---|---|
| Total Viewers (million) | 15.942 | 14.978 | 7..211 | 5.511 | 3.701 | 2.086 |
| Rating/Share: Adults 18-49 | 6.1/16 | 4.1/11 | 3.2/8 | 1.6/4 | 1.5/4 | 0.8/2 |
| Rating/Share: Adults 18-34 | 5.0/14 | 2.6/8 | 3.0/9 | 1.3/4 | 1.6/5 | 0.9/3 |
After two Thursday appearances in a row, the competition is glad American Idol isn't coming back anytime soon. Of course, Idol lifted Fox to the nightly sweep, as both Fox, CBS and NBC improved from last week. With just the recently confirmed as renewed Ugly Betty airing a new episode, ABC slipped back to battling Univision in the demos.
American Idol dominated the 8pm hour, and increased its numbers by about 10% in the demos from last Thursday. Still, Thursday at 8 is not Idol's preferred airtime, its numbers are better on Tuesdays and Wednesdays. Under Idol competition, Survivor held pretty steady vs. last week. My Name is Earl missed getting run over by the Idol bandwagon last week, but managed only a 2.2 18-49 demo this week. Ugly Betty just threw in the towel this week and slumped to a series low. No matter, she'll be back.
The metered market reports hinted that CSI might top Idol for average viewership, but it was not to be as the CBS flagship finished agonizingly close, but no cigar. Still, its demo performance was up sharply from last week to a level that probably has corks popping at CBS. Hell's Kitchen was up from last week as well, but some of that was due to an Idol overrun. Here are the half hours for Kitchen (9pm: 12.3, 5.1/13, 4.1/12; 9:30pm 8.9, 4.1/10, 3.4/10). The Office was near its new episode average, while 30 Rock was up 30%+ in the 18-49 demo from last week with a new Office lead in.
In its waning days, ER is perking up, gaining a few ticks in the demo from last week. Eleventh Hour was up a tick in each demo as well. The retentionistas howl about Eleventh Hour, but the Renew/Cancel Index likes it. It's going to prove to be somebody's Waterloo. Stay tuned.
Note: American Idol overran into Hell's Kitchen hour by 5 minutes. That will cause the fast affiliate results for both shows to be adjusted, Idol likely upwards, Kitchen certainly downwards.
For comparison, here's last Thursday's overnight report.
Full details:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/ Share | 18-34 Rating/ Share |
| 8:00 | FOX | American Idol | 21.244 | 7.6/20 | 6.1/18 |
| CBS | Survivor: Tocantins | 11.980 | 3.9/10 | 2.4/7 | |
| ABC | Ugly Betty | 6.357 | 1.8/5 | 1.5/5 | |
| NBC | My Name is Earl | 5.552 | 2.2/6 | 1.7/6 | |
| UNI | Cuidado con el Ángel | 4.111 | 1.5/4 | 1.7/5 | |
| CW | Smallville (repeat) | 2.179 | 0.8/2 | 0.9/3 | |
| 8:30 | NBC | Kath & Kim | 4.163 | 1.8/5 | 1.7/5 |
| 9:00 | CBS | CSI | 20.802 | 5.3/13 | 3.4/9 |
| FOX | Hell's Kitchen | 10.641 | 4.7/12 | 3.9/11 | |
| NBC | The Office | 8.627 | 4.5/11 | 5.1/14 | |
| ABC | Grey's Anatomy (repeat) | 5.681 | 1.6/4 | 1.3/4 | |
| UNI | Mañana Es para Siempre | 4.205 | 1.8/5 | 2.0/5 | |
| CW | Supernatural (repeat) | 1.993 | 0.8/2 | 0.8/2 | |
| 9:30 | NBC | 30 Rock | 7.350 | 3.8/9 | 4.0/11 |
| 10:00 | CBS | Eleventh Hour | 12.151 | 3.0/8 | 1.9/6 |
| NBC | E.R. | 8.796 | 3.5/9 | 2.6/8 | |
| ABC | Private Practice (repeat) | 4.497 | 1.3/4 | 1.1/3 | |
| UNI | Rosa de Guadalupe | 2.787 | 1.2/3 | 1.3/4 |
Shows are sorted by viewers in each time slot.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.
Office and 30 Rock did well, I’m glad! And even Kath & Kim’s numbers are a tiny bit better aren’t they?
I hope all the old ER fans come back in big numbers to watch final episodes. I can’t believe there are only 4 episodes left! I expected ER to run until the end of May or something. Does this mean they want the season finale to run early? And to have Dr. Benton coming back to try to save Dr. Carter’s life, it’s going to be quite emotional for this show to end, I’ve watched every season for 15 years!
It’s a bad sign for Reaper that a repeat of Smallville tied it in the 18-34 demo and only lost by 0.1 in 18-49.
So The Office should be #2 after Idol is removed from Hell’s Kitchen. Nice.
Alan, Kath & Kim’s ratings are a tiny bit better from last week when its lead-in was Kung Fu Panda which got even worse ratings. But I’m pretty sure this is down from its average.
Here’s a thought about Eleventh Hour. It wins the slot in viewers (even though it drops a lot from CSI) AND next year it will go against Leno. Where are those ER demos going to go? Unless ABC comes up with something fantastically demo-worthy people might switch to CBS. CBS could hold on it to for half a year and see if the NBC change makes a difference.
OUCH for betty. That’s two week now that ABC has thrown it to the wolves, airing new eps against American Idol with no Grey’s or Practice to bring the bulk of the viewers in.
Tying Kath and Kim in the 18-49 demo is bad, but losing to it in the 18-34 is downright humiliating.
The Office continues to shine with literally the worst lead-in of all time. 30 Rock isn’t doing so badly either. I remember last season there was so much outcry for it’s cancellation. Where are those comments now? (the truth is that this show has always delivered high enough ratings to escape cancellation, plus it brings in the quote “upscale” viewers nbc loves so much).
CSI bounced up a lot vs. last weeks 4.3 rating when Greys and Office were both repeats. That’s strange.
wow csi only behind idol by 400k total viewers. not that total viewers matters for diddle, but still…
Bones is back next week. We’ll see how it does.
Hells Kitchen is benefiting nicely from Idol’s random Thursday spurts. I h8 American Idol but i guess its good for something |-)
Catherine, that makes sense, but the retentionistas will have none of that. Lose 30%+ of that CSI lead in and your doomed, doomed they’ll say! Although Without a Trace lost 28% of CSI’s 18-49 lead in last season and came back this season. We shall see.
128boy, I admit that the CSI increase vs. the prior week is puzzling to me too. Where did those viewers come from?
I find it really hard to believe that Ugly Betty is really as safe as ABC claims. I know this was up against Idol again, but considering the past few weeks, and these ratings as well, if I were ABC I wouldn’t be making any guarantees any time soon.
The jump in CSI viewers could be Taylor Swift fans…or CSI fans that like Nick but not Langston..
CSI will never be cancelled with those numbers. everything did well except Betty. Do i hear the axe coming?
Holly, perhaps so, it pretty much had to be the content of the show I guess. And I’ve watched CSI all of once, so that would’ve escaped me.
John, where’d you get the idea that CSI was in trouble? And Ugly Betty, as squashed as the show was last night, is coming back.
@ Catherine: I agree with you. CBS also needs to give it more publicity.
Anyone has a half hour breakdown for EH or ER? Thanks!
I expected an increase this week for CSI because of Taylor Swift. I also expect the numbers will go down next week. And I love CSI
ER
10: 8.6, 3.4/9,2.6/8
10:30: 8.9, 3.5/10, 2.5/8
EH
12.9, 3.1/8, 2.0/6
11.4, 2.8/8, 1.8/6
Holly, CBS is going with Taylor Swift as the boost!