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Mandarin-language version of Ugly Betty in China averaging 11 million viewers

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March 10th, 2009

from Variety:

The Mandarin-language version of "Ugly Betty," titled "Chou nu wu di," has wooed auds in its first two months on the air, garnering an average of 11 million total viewers per episode.

Mexican conglom Televisa brought the skein -- based on the original Colombian version titled "Betty la fea" -- to China last year through a strategic partnership, enabling them to work around stringent national production rules to gain full access to the nation's billion-plus population.

In the period since it began, "Chou nu wu di" has become the No. 2 fiction program in primetime, according to Televisa.

 
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