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Monday Ratings: Dancing with the Stars returns bigger than before

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March 10th, 2009

Steve Wozniak, Dancing with the Stars

Steve Wozniak, Dancing with the Stars

Scoreboard ABC FOX CBS NBC Uni CW
Total Viewers (million) 18.87 11.74 11.59 6.46 3.98 1.15
rating/Share: Adults 18-49 5.1/13 4.2/11 4.0/10 2.6/7 1.6/4 0.5/1
Rating/Share: Adults 18-34 3.8/11 3.9/11 2.8/8 2.2/6 1.9/6 0.6/2

ABC won the night in overall viewers and the 18-49 demo thanks to the return of Dancing with the Stars.  Dancing bowed with 22.5 million viewers,  nearly a 7% improvement from its fall 2008 premiere when it averaged 21.1 million.   Last night averaged a 5.9/15 among adults 18-49  vs.  the September 2008 premiere which averaged a 5.4 rating in the preliminary overnights.    It's also up vs. its spring 2008 premiere (3/17/08) where it had a 5.6 rating in adults 18-49.

Retention-istas won't love the numbers for the premiere of Castle which averaged 11.6 million and a 3.3/9. And these numbers will come down because the 10pm hour has a couple of minutes worth of DWTS baked into it that will be pulled out in the final numbers.  The half hour numbers tell some of that tale - it averaged 13.079 million and a 3.7/9 from 10p-10:30p and 10.13 million and a 2.9/8 from 10:30pm to 11pm.

CBS' Monday night comedy block and CSI: Miami were still potent, but down versus season averages for new episodes.

I don't want to talk too much about Chuck and Heroes - the fans will no doubt "chime in", but they had their lowest original airings among adults 18-49.  Last night's Chuck was so awesome, too.   Monday night was only the second night of Daylight Saving Time, and that can have an impact with 8pm shows, though it seemed to impact Chuck hardest if that's the case.

FOX got respectable performance out of House & 24.  House took the 18-34 demographic in the 9pm hour and 24 was up versus last week.

You can see previous Monday overnight reports for more comparison.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 ABC Dancing with the Stars (season premiere) 21.28 5.4/14 3.8/12
FOX House 12.13 4.8/13 4.6/14
CBS The Big Bang Theory 9.46 3.6/10 2.4/8
NBC Chuck 5.69 2.0/5 1.6/5
CW Gossip Girl (R) 1.15 0.5/1 0.6/2
8:30 CBS How I Met Your Mother 8.51 3.5/9 2.9/9
9:00 ABC Dancing with the Stars (season premiere) 23.72 6.6/16 4.8/13
CBS Two and a Half Men 13.28 4.7/11 3.0/8
FOX 24 11.35 3.6/9 3.2/8
NBC Heroes 6.63 3.2/8 3.2/8
CW One Tree Hill (R) 1.16 0.5/1 0.6/2
9:30 CBS Rules of Engagement 10.04 3.7/9 2.3/6
10:00 CBS CSI: Miami 14.12 4.3/11 3.0/9
ABC Castle (premiere) 11.60 3.3/9 2.7/8
NBC Medium 7.05 2.5/7 1.9/5
8:00 ABC Dancing with the Stars (season premiere) 19.64 4.7/13 3.3/11
8:30 ABC Dancing with the Stars (season premiere) 22.92 5.9/15 4.2/12
9:00 ABC Dancing with the Stars (season premiere) 23.46 6.4/16 4.7/13
9:30 ABC Dancing with the Stars (season premiere) 23.97 6.7/16 4.8/13

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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