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Tuesday Ratings: American Idol Laps The Field

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March 11th, 2009

Scoreboard FOX CBS NBC ABC Uni CW
Total Viewers (million) 25.239 12.588 9.889 4.369 3.899 1.609
Rating/Share: Adults 18-49 9.3/24 2.6/7 3.7/10 1.5/4 1.6/4 0.6/2
Rating/Share: Adults 18-34 7.5/22 1.6/5 2.9/9 1.2/3 1.8/5 0.7/2

Even though it's "February" sweeps, the competition seems bent on avoiding direct battle with American Idol. With the only meaningful competition from Biggest Loser, Idol and Fox had better demo ratings than all its English broadcast competition combined. NBC feasted on the demo leftovers for a second place finish, while ABC was beaten in the demos by Univision. CBS repeats, as is typical, were able to put the older viewers in the seats.

Dominating the night, American Idol was up 0.3 ratings points in the 18-49  demo and just a fraction in 18-34 from last Tuesday. I wrote that Reaper could be back if it held onto its premiere ratings, and considering that Daylight Savings Time kicked in since last week (which can depress early show ratings), it didn't do too badly, losing just a tick in its 18-49 rating and holding steady in its 18-34 rating. Future weeks will determine whether it stays or goes at the end of the season. Biggest Loser was also up a few ticks in the demos from last week as well.

With no new scripted competition, and with seemingly the last drop of blood wrung from the Bachelor stone, NBC's Law And Order: SVU was an easy demo winner at 10.

You can see past Tuesday overnight TV ratings reports here. Full details:


Time Net Show Viewers Live+SD (000) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
8:00 FOX American Idol  23.625 8.6 24 7.0 22
  CBS NCIS (repeat)  13.332 2.7 7 1.7 6
  NBC Biggest Loser: Couples  8.501 3.4 9 2.6 8
  ABC Homeland Security USA  5.147 1.4 4 0.9 3
  UNI Cuidado con el Ángel  4.485 1.8 5 2.0 6
  CW Reaper  2.173 0.8 2 0.9 3
               
9:00 FOX American Idol  26.853 10.1 25 8.0 23
  CBS The Mentalist (repeat)  14.246 2.8 7 1.8 5
  NBC Biggest Loser: Couples  10.129 4.2 10 3.2 9
  UNI Mañana Es para Siempre  4.200 1.8 4 2.0 6
  ABC Scrubs (repeat)  2.944 1.1 3 1.0 3
  CW 90210 (repeat)  1.046 0.4 1 0.5 2
               
9:30 ABC Scrubs (repeat)  2.765 1.1 3 1.2 3
               
10:00 NBC Law & Order: SVU  11.039 3.7 10 3.0 9
  CBS Without a Trace (repeat)  10.186 2.1 6 1.3 4
  ABC Primetime: What Would You Do?  5.104 1.9 5 1.4 4
  UNI Aqui y Ahora  3.011 1.2 3 1.3 4

- Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(225) Comments - Add Yours!

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  1. Bill, I think it’s more aptly described as “February” sweeps.

  2. Good point! I adjusted the quotes and fixed the weird formatting that happened initially.

  3. idizzle

    I think the scheduling of NCIS is more concerned with when to air the backdoor spin off pilot episodes than avoiding Idol or winning sweeps.
    And The Mentalist might go along, because with less original episodes in the season than NCIS anyway, why waste new stuff on a repeat night.

  4. Ant

    Thats two weeks now of Mentalist repeats..when are new eps being shown?

    Good Reaper rating considering the time delay

  5. Sam first of the name

    Wow, ABC really sucks on this night.

    Reaper losed only 200 000 viewers and 0.8 in the demos, not bad.

    AI is having ratings than DWTS

  6. hmm

    i really hope Idol continues to be nr 1 the whole season since I honestly believe they deserve it, its the best and most entertaining show out there imo. DWTS is quite ridicolous

  7. Jennf

    Well things will be a little different next week with the return of NCIS and The Mentalist…At least they will make it respectable against Idol…

  8. Lourdes

    Both AI and DWTS are ridiculous. Nothing good has come out of AI in the last couple of years. Nothing good comes out of DWTS either. I miss good scrpited shows with great actors and good performances.

  9. JS

    “…and with seemingly the last drop of blood wrung from the Bachelor stone, NBC’s Law and Order: SVU was an easy demo winner at 10.”

    I don’t understand what The Bachelor has to do with Law & Order: SVU’s ratings. Am I missing something?

  10. the128boy

    When was the last time abc aired new eps of scrubs? They have been in repeats forever.

  11. JS, last Tuesday, ABC ran “Part 2″ of the After the Rose Bachelor special (wringing the last bit of blood out of the stone) at 10pm and it did quite well. No more Bachelor this week left a wide open field for SVU.

  12. @hmm
    Are you kidding? Idol is continuously hammered as the worst non-scripted show. Its appeal is strictly to moms and fangirls. Not many straight guys have interest in it. Of course this is just an guess, but I think DWTS attracts more men than Idol does.

  13. Carl, You would guess wrong. DWTS skews more female.

    Of course Idol attracts more of both sexes, and the largest gender group we have numbers for is 18-49 (not all men, or all women), but the one night of comparison of Idol from Tuesday and DWTS from Monday is likely typical.

    DWTS:
    W18-49: 8.3 rating
    M18-49: 3.5 rating

    Women/Men ratio: 2.37

    Idol:
    W18-49: 11.4 rating
    M18-49: 7.0 rating

    Women/Men ratio: 1.63

  14. Ant

    Bill do you have half hour breakdowns fo r Reaper?

  15. Ant, Reaper was nearly flat.

    2.188, 0.8/2, 0.8/3
    2.157, 0.8/2, 0.9/3

  16. luke

    uffffffffff when does american idol ends?

  17. jenna

    bill where did u get those rating?? what’s the name of the site??

  18. Jenna, Monday thru Friday we don’t get them from any site. So far as I know the full overnight reporting (demos outside 18-49, etc) are not posted on any site and we’re the only site that regularly posts the 18-34 overnight info. On the weekends, we use Marc Berman’s Programming Insider forum. The link is in our links list on the right —————>

  19. Ant

    Wow Reaper actually went up in the demos last half hour. Not too bad

  20. Charles

    Do you guys know what demo Reaper is particularly strong in? I keep seeing that it does well with young guys like myself, but it would appear to skew older, so I’m just wondering which one it is.

    In any event it held up well(especially in the 18-34 demo), hopefully with mostly everything being new next week on the CW, it’ll show increases.

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