“Nightline” Outperforms “Letterman” In Total Viewers, 3rd Week In a A Row

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

March 12th, 2009

via ABC press release:

Nightline” GROWS 21% IN TOTAL VIEWERS

AND 10% AMONG ADULTS 25-54 VERSUS LAST YEAR

 

Nightline” OUTPERFORMS “LETTERMAN” IN TOTAL VIEWERS

~THIRD WEEK IN A ROW

 

Nightline” CUTS TOTAL VIEWING GAP WITH “LENO” BY 36% YEAR-TO-DATE

 

ABC News’ “Nightline” continues to grow season to date, first quarter to date, week to week and year to year, according to Nielsen Media Research for the week of March 2, 2009. “Nightline” posted 3.95 million Total Viewers, increasing the most among its competition, 21% compared to the same week last year. “Nightline” also grew 20% first quarter to date, while CBS’ “Late Show with David Letterman” declined 4% and “Leno” declined 1%. The program also grew 4% week to week in Total Viewers.

 

Among the key Adults 25-54 demographic, “Nightline” posted 1.74 million, an increase of 10% versus last year. The program also grew 7% first quarter to date, while CBS’ “Letterman” declined 9% and “Leno” declined 3%. “Nightline” also grew 9% week to week among A25-54.

 

Season to date, “Nightline” increased 14% among Total Viewers and 5% among Adults 25-54. The program is in second place among Adults 25-54 and Adults 18-49 season to date.

 

For the third week in a row, “Nightline” outperformed CBS’ “Letterman” among Total Viewers. “Nightline” also tied “Letterman” among Adults 18-49.

 

Additionally “Nightline” continues to close the A25-54 and total viewing gaps with NBC’s “Leno.” Year to date, “Nightline” shrank the total viewing gap with NBC by 36% and the A25-54 gap by 28%.

 

ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

 

(Week of March 2, 2009)   

 

                           TOTAL VIEWERS        A25-54 (000)/ Rtg 

ABC “Nightline”             3,950,000            1,740,000/ 1.4

CBS “Late Show”             3,840,000            1,760,000/ 1.4

NBC “Tonight”               4,910,000            2,240,000/ 1.8

Source: NTI 

 
© 2014 Tribune Digital Ventures