via CBS press release:
- “CBS SUNDAY MORNING” CONTINUES ITS SEASON-LONG WINNING STREAK IN ITS TIME SLOT — SUNDAY, MARCH 8
The CBS News Broadcast Was Also the #1 Sunday Morning News Program
The March 8 broadcast of CBS SUNDAY MORNING continued the program’s season-long winning streak in its time period. Compared to the same week last year, SUNDAY MORNING was up +3% in households (3.2/11 from 3.1/10), +7% in viewers (4.52m from 4.24m) and even in adults 25-54 (1.4/08). In addition to winning its time slot, the program was also the #1 Sunday morning news program.
Season-to-date, CBS SUNDAY MORNING is up +5% in viewers (5.06m from 4.80m), +7% in adults 25-54 (1.6/08 from 1.5/08) and even in households (3.5/10) compared to last year.