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Updated: Lie to Me at 8pm was strong

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March 12th, 2009

The main overnight ratings post with the data table is now available.

From Marc Berman:

-Ratings Breakdown:
Led by American Idol, Fox won this first Wednesday of the February 2009 sweeps (yes...it is a delayed sweeps period), beating second-place CBS by 3.4 rating points in the overnights. But the surprisingly positive news for Fox was relocated drama Lie To Me, which moved into the 8 p.m. hour with a dominant 6.9/12 in the overnights. American Idol followed with a 14.7/23 at 9 p.m. -- the highest rated show of the evening, of course.

If that 6.9 household rating holds up, that's pretty impressive.  Last week in the 9pm slot Lie To Me rated 6.4 in the early ratings, though it was up against a new episode of Lost rather than a repeat on ABC and the pitiful debut of NBC's Chopping Block, which according to Berman scored a 2.8/5 (household rating/share) in the metered market numbers.

But it is still impressive. Last week with Idol as its lead in Lie To Me scored a 6.2 household rating in the final numbers.

Bill should have the full fast affiliate viewer averages and age demograpnics  in a couple of hours (~9:30a10am PDT).

Update on overnight fast affiliate numbers via FOX:

On Wednesday, Lie To Me moved to its new 8p time period and opened the night with a 3.4/10 among Adults 18-49 and demonstrated impressive growth (+9%) among Total Viewers versus its post-American Idol performance last week (11.1 vs. 10.2 Mil.)  LIE TO ME handily won its hour in all key demos while outperforming its nearest competitors by +55% among Adults 18-49 (3.4 vs. 2.2 for CBS' Old Christine/Gary Unmarried), +40% in Adults 18-34 (2.8 vs. 2.0 for CW's America's Next Top Model), +6% in Teens (1.9 vs. 1.8 for CW's America's Next Top Model) and +44% in Total Viewers (11.1 vs. 7.7 for CBS' Old Christine/Gary Unmarried.)

 
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