Generating its Largest Women 18-34 Daytime Audience in 18 Months, ABC Ranks No. 1 for the Second Week in the Young Demo

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via ABC press release:

Generating its Largest Women 18-34 Daytime Audience in 18 Months,

ABC Ranks No. 1 for the Second Week in the Young Demo


In Women 18-49, ABC Delivers Top Rank in Daytime for the Second Week Running, Topping Runners-Up NBC by 8% and CBS by 17%


“The View” is Daytime’s No. 1 Program in Women 18-34


This Week Stands as “The View’s” Most-Watched Week in Almost 2 Years

in Women 18-49, and Hits a 4-Month High in Women 18-34


Featuring a “Day of Hot Topics,” Monday’s “The View” is the Show’s Most-Watched Telecast in Over 1 Year in Women 18-34, and in 4 Months in Women 18-49


ABC Positions All Shows Among Daytime’s Top 5 in Women 18-49, and is

Home to 3 of the Top 5 in Women 18-34 for the Second Straight Week


ABC Daytime


·       Daytime’s No. 1 network for the second week in a row in Women 18-34 (1.0 rating/349,000 – tie), ABC’s lineup recorded its largest weekly delivery in the key young demo in 18 months – since week of 9/17/07.


·       In Women 18-49 (1.4 rating/917,000), ABC notched its second week at the No. 1 post, surpassing NBC by 8% (1.3 rating/891,000) and CBS by 17% (1.2 rating/798,000).


·       Monday’s “The View,” featuring a “Day of Hot Topics,” stood as the show’s most-watched telecast in over a year in Women 18-34 (545,000 – since 1/21/08), and in four months in Women 18-49 (1.39 million – since 11/5/08).


·       Powered by Monday’s show, this week qualified as “The View’smost-watched week in nearly 2 years in Women 18-49 (1.10 million – since week of 5/28/07), and in four months in Women 18-34 (423,000 – since week of 11/24/08).


·       In Women 18-49, ABC ranked all programs among Daytime’s Top 5: “The View” (No. 2 – 1.7 rating/1.10 million), “General Hospital” (No. 3 – 1.4 rating/910,000), “All My Children” (No 5T – 1.2 rating/828,000) and “One Life to Live” (No. 5T – 1.2 rating/826,000).


·       In Women 18-34, ABC owned 3 of the week’s Top 5 programs in Daytime: “The View” (No. 1T – 1.2 rating/423,000), “General Hospital” (No. 3T – 1.0 rating/350,000) and “All My Children” (No. 3T – 1.0 rating/323,000).



Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of March 2, 2009:


Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)

                No. 1 CBS    3.70 million        No. 1 ABC    1.4/917,000

                No. 2 ABC    3.10 million        No. 1 NBC    1.3/891,000

                No. 3 NBC    2.91 million        No. 3 CBS    1.2/794,000


Top 5 Daytime Programs in Women 18-49 (rank based on rating)


Program                    Net                 Rtg/000s

The Young & the Restless   CBS               1.8/1.22 million

The View                   ABC               1.7/1.10 million

General Hospital           ABC               1.4/910,000

Days of Our Lives          NBC               1.3/891,000

All My Children               ABC               1.2/828,000

One Life to Live               ABC               1.2/826,000

Bold and the Beautiful     CBS               1.2/778,000



Source: NTI, Live + Same Day:  Week of 2/23/09. All ranks based on rating unless otherwise noted All percent changes based on 000s). 

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