via ABC press release:
Generating its Largest Women 18-34 Daytime Audience in 18 Months,
ABC Ranks No. 1 for the Second Week in the Young Demo
In Women 18-49, ABC Delivers Top Rank in Daytime for the Second Week Running, Topping Runners-Up NBC by 8% and CBS by 17%
“The View” is Daytime’s No. 1 Program in Women 18-34
This Week Stands as “The View’s” Most-Watched Week in Almost 2 Years
in Women 18-49, and Hits a 4-Month High in Women 18-34
Featuring a “Day of Hot Topics,” Monday’s “The View” is the Show’s Most-Watched Telecast in Over 1 Year in Women 18-34, and in 4 Months in Women 18-49
ABC Positions All Shows Among Daytime’s Top 5 in Women 18-49, and is
Home to 3 of the Top 5 in Women 18-34 for the Second Straight Week
ABC Daytime
· Daytime’s No. 1 network for the second week in a row in Women 18-34 (1.0 rating/349,000 – tie), ABC’s lineup recorded its largest weekly delivery in the key young demo in 18 months – since week of 9/17/07.
· In Women 18-49 (1.4 rating/917,000), ABC notched its second week at the No. 1 post, surpassing NBC by 8% (1.3 rating/891,000) and CBS by 17% (1.2 rating/798,000).
· Monday’s “The View,” featuring a “Day of Hot Topics,” stood as the show’s most-watched telecast in over a year in Women 18-34 (545,000 – since 1/21/08), and in four months in Women 18-49 (1.39 million – since 11/5/08).
· Powered by Monday’s show, this week qualified as “The View’s” most-watched week in nearly 2 years in Women 18-49 (1.10 million – since week of 5/28/07), and in four months in Women 18-34 (423,000 – since week of 11/24/08).
· In Women 18-49, ABC ranked all programs among Daytime’s Top 5: “The View” (No. 2 – 1.7 rating/1.10 million), “General Hospital” (No. 3 – 1.4 rating/910,000), “All My Children” (No 5T – 1.2 rating/828,000) and “One Life To Live” (No. 5T – 1.2 rating/826,000).
· In Women 18-34, ABC owned 3 of the week’s Top 5 programs in Daytime: “The View” (No. 1T – 1.2 rating/423,000), “General Hospital” (No. 3T – 1.0 rating/350,000) and “All My Children” (No. 3T – 1.0 rating/323,000).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of March 2, 2009:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.70 million No. 1 ABC 1.4/917,000
No. 2 ABC 3.10 million No. 1 NBC 1.3/891,000
No. 3 NBC 2.91 million No. 3 CBS 1.2/794,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & The Restless CBS 1.8/1.22 million
The View ABC 1.7/1.10 million
General Hospital ABC 1.4/910,000
Days Of Our Lives NBC 1.3/891,000
All My Children ABC 1.2/828,000
One Life To Live ABC 1.2/826,000
Bold and the Beautiful CBS 1.2/778,000
Source: NTI, Live + Same Day: Week of 2/23/09. All ranks based on rating unless otherwise noted All percent changes based on 000s).
