CBS Wins Thursday in Viewers and Key Demos

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via CBS press release:


“CSI” Tops for the Night


“Survivor: Tocantins” Sweeps Time Period in all Key Measures with Across-the-Board Increases from Last Week


“Eleventh Hour” Wins Time Period in Viewers


CBS placed first on Thursday in viewers and key demographics led by its time period for SURVIVOR: TOCANTINS, CSI and ELEVENTH HOUR, according to Nielsen preliminary live plus same day ratings forMarch 12.


Editors Note: CBS had preemptions/delays in a number of markets due to local college basketball conference playoffs.  CBS ratings are tentative and subject to change.


SURVIVOR: TOCANTINS was first in its time slot in households (7.4/12), viewers (12.89m), adults 25-54 (5.0/13) and adults 18-49 (4.1/12).  Compared to last week, SURVIVOR was up +6% in households (from 7.0/11), +9% in adults 25-54 (from 4.6/11), +8% in adults 18-49 (from 3.8/10) and added +1.04m viewers (from 11.85m, +9%). 


CSI: CRIME SCENE INVESTIGATION was first in households (10.3/16), viewers (16.96m), second in adults 25-54 (5.6/13, -0.1 behind ABC) and adults 18-49 (4.2/13). 


ELEVENTH HOUR was first in households (7.4/12), viewers (11.78m), while averaging a 3.7/09 in adults 25-54 and 2.8/07 in adults 18-49.  


For the night, CBS was first in households (8.3/13), viewers (13.88m), adults 25-54 (4.8/12) and adults 18-49 (3.7/10).

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