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Saturday Ratings: Woz in reruns trumps The Donald

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March 15th, 2009

Scoreboard CBS FOX ABC NBC
Total Viewers (million) 6.44 5.38 4.57 3.15
rating/Share: Adults 18-49 1.2/4 1.8/6 1.0/3 0.9/3

CBS won the night in terms of total viewers with crime reruns and 48 Hours Mystery, but lost whatever Saturday night ratings mojo it had last week. FOX won the night with adults 18-49 with its battle-scarred veteran combo of COPS and America's Most Wanted.

In terms of overall audience, a two hour repeat of Dancing with the Stars more than doubled a two hour repeat of Celebrity Apprentice.  But as a consolation prize, in the battle of the Saturday night also rans, a repeat of Law & Order did 33% better among adults 18-49 than a rerun of the pilot for Castle.

For the four of you who are curious enough to actually want to see past Saturday night overnight ratings, have at it!

Full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 FOX COPS 5.47 1.8/7
CBS NCIS (R) 5.03 1.0/4
ABC Dancing With the Stars (R) 8p-10p 5.01 1.1/4
NBC Celebrity Apprentice (R) 8p-10p 2.43 0.8/2
9:00 CBS The Mentalist (R) 7.24 1.2/4
FOX America's Most Wanted 5.28 1.8/6
10:00 CBS 48 Hours Mystery 7.05 1.4/4
NBC Law & Order (R) 4.59 1.2/4
ABC Castle (R) 3.69 0.9/3

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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