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American Idol has most DVR viewers, Terminator:SCC has greatest share of viewing by DVR

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Written By

March 17th, 2009

For Terminator, Dollhouse and Chuck fans, Robert has a comparison of their 18-49 DVR numbers. The numbers below are average viewers.

For the week of February 23 - March 1, Fox’s Wednesday American Idol had the largest audience via DVR viewing with 4.632 million viewers via DVRs.

Fox's House was again second with a DVR viewing audience of 4.116 million. Rounding out the top ten for the largest DVR audiences were Thursday's American Idol, Lost, 24, Heroes, CSI, Criminal Minds, NCIS and Survivor:Tocantins.

Terminator: Sarah Connor Chronicles had the highest share of its overall viewing by DVR with 34.9% of all viewing by DVR. Rounding out the top 10 for highest share of total audience viewing via DVR viewing were Heroes, Dollhouse, Lost, Privileged, 30 Rock, House, 24, Life and Chuck.

Note: The numbers in these lists are total viewers, not any particular age demographic.

To see past weeks DVR viewing lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation.

Largest DVR Audiences for Broadcast TV Shows:


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 American Idol-WEDNESDAY FOX  26,140  24,591  21,508  3,083  4,632 17.7% 66.6%
2 HOUSE FOX  16,721  14,904  12,605  2,299  4,116 24.6% 55.9%
3 American Idol THU (S)-2/26 FOX  22,035  20,826  18,200  2,626  3,835 17.4% 68.5%
4 LOST ABC  12,078  10,120  8,536  1,584  3,542 29.3% 44.7%
5 24 FOX  13,372  11,718  10,128  1,590  3,244 24.3% 49.0%
6 HEROES NBC  9,021  7,089  5,990  1,099  3,031 33.6% 36.3%
7 CSI CBS  19,679  17,774  16,740  1,034  2,939 14.9% 35.2%
8 Criminal Minds CBS  15,709  13,958  13,020  938  2,689 17.1% 34.9%
9 NCIS CBS  19,494  18,307  16,816  1,491  2,678 13.7% 55.7%
10 SURVIVOR: TOCANTINS CBS  13,013  12,060  10,553  1,507  2,460 18.9% 61.3%
11 30 ROCK NBC  7,648  6,361  5,488  873  2,160 28.2% 40.4%
12 Amazing Race 14 CBS  11,251  10,609  9,226  1,383  2,025 18.0% 68.3%
13 GHOST WHISPERER CBS  12,527  11,569  10,586  983  1,941 15.5% 50.6%
14 BROTHERS & SISTERS ABC  12,928  11,985  11,038  947  1,890 14.6% 50.1%
15 MEDIUM NBC  9,742  8,470  7,869  601  1,873 19.2% 32.1%
16 HELL'S KITCHEN FOX  10,757  9,884  8,925  959  1,832 17.0% 52.3%
17 CHUCK NBC  7,522  6,612  5,792  820  1,730 23.0% 47.4%
18 E.R. NBC  9,961  8,792  8,232  560  1,729 17.4% 32.4%
19 DOLLHOUSE FOX  5,280  4,181  3,614  567  1,666 31.6% 34.0%
20 NUMB3RS CBS  10,838  9,625  9,225  400  1,613 14.9% 24.8%

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Greatest % Of DVR Viewing for Broadcast TV Shows:


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 TERMINATOR: SARAH CONNOR CHRONICLES FOX  4,401  3,379  2,864  515  1,537 34.9% 33.5%
2 HEROES NBC  9,021  7,089  5,990  1,099  3,031 33.6% 36.3%
3 DOLLHOUSE FOX  5,280  4,181  3,614  567  1,666 31.6% 34.0%
4 LOST ABC  12,078  10,120  8,536  1,584  3,542 29.3% 44.7%
5 PRIVILEGED CW  1,840  1,531  1,319  212  521 28.3% 40.7%
6 30 ROCK NBC  7,648  6,361  5,488  873  2,160 28.2% 40.4%
7 HOUSE FOX  16,721  14,904  12,605  2,299  4,116 24.6% 55.9%
8 24 FOX  13,372  11,718  10,128  1,590  3,244 24.3% 49.0%
9 LIFE NBC  5,840  4,906  4,445  461  1,395 23.9% 33.0%
10 CHUCK NBC  7,522  6,612  5,792  820  1,730 23.0% 47.4%
11 LIFE ON MARS ABC  5,947  4,889  4,604  285  1,343 22.6% 21.2%
12 FRIDAY NIGHT LIGHTS NBC  4,822  4,158  3,807  351  1,015 21.0% 34.6%
13 MEDIUM NBC  9,742  8,470  7,869  601  1,873 19.2% 32.1%
14 SURVIVOR: TOCANTINS CBS  13,013  12,060  10,553  1,507  2,460 18.9% 61.3%
15 Amazing Race 14 CBS  11,251  10,609  9,226  1,383  2,025 18.0% 68.3%
16 UGLY BETTY ABC  7,665  6,741  6,300  441  1,365 17.8% 32.3%
17 AMERICAN IDOL-WEDNESDAY FOX  26,140  24,591  21,508  3,083  4,632 17.7% 66.6%
18 AMERICAN IDOL THU SP-2/26(S)-02/26/2009 FOX  22,035  20,826  18,200  2,626  3,835 17.4% 68.5%
19 E.R. NBC  9,961  8,792  8,232  560  1,729 17.4% 32.4%
20 Criminal Minds CBS  15,709  13,958  13,020  938  2,689 17.1% 34.9%

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The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had thelargest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers - How many people watched the show on their DVRs prior to 3AM the day following the airdate,

DVR Viewers - How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR - Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate - Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

 
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