via CBS press release:
CBS Continues as Only Network Posting Year-to-Year Increases in all Key Measures
Network's Deep Roster of Hits Results in 10 of the Top 15 Shows of the Week
"CSI" is the Top Scripted Program
"The Unit" Marches to Season Highs
CBS's Wednesday Lineup Delivers its Largest Audience Since December
CBS placed first in viewers for the 19th time in 25 weeks and continues as the only network to post year-to-year increases in all key measures, according to Nielsen live plus same day ratings for the week ending March 15, week 25 of the 2008-2009 television season.
CBS had 10 of the week's top 15 programs led by CSI, the No. 1 scripted program. Also in the week, THE UNIT delivered its largest audience of the season and matched its adult 18-49 high and the Network's Wednesday lineup scored its largest audience since December.
For the week in viewers: CBS (11.14m), FOX (10.93m), ABC (8.29m) and NBC (6.10m). Season-to-date, CBS is first in viewers (11.78m), ahead of FOX (9.52m), ABC (8.93m) and NBC (8.23m).
Season-to-date compared to last season, CBS is the only broadcast network to improve its deliveries in viewers (+12%), adults 18-49 (+3%), adults 25-54 (+8%) and adults 18-34 (+5%).
For the week in key demographics, CBS was second in adults 25-54 (3.7/09) and adults 18-49 (2.8/08). CBS was up +46% in viewers, +37% in adults 25-54 and +33% in adults 18-49 compared to the same week last year.
For the week in households: CBS (6.9/11), FOX (6.4/10), ABC (5.3/09) and NBC (3.9/06). In households, season-to-date, CBS is first (7.3/12), ahead of ABC (5.7/09), FOX (5.6/09) and NBC (5.0/08).
CBS's Weekly Highlights:
? CSI MIAMI was first in households (9.0/15), viewers (14.22m), adults 25-54 (5.4/13) and adults 18-49 (4.3/11). Compared to last week, CSI: MIAMI was up +5% in households (from 8.6/14), +10% in adults 25-54 (from 4.9/11), +13% in adults 18-49 (from 3.8/09) and added +800,000 viewers (from 13.42m, +6%).
? THE Mentalist (R) was second in households (9.0/14) and viewers (14.32m), out delivering every scripted program on the competition except "Desperate Housewives."
-- On Wednesday, CBS was second in households (7.4/12), viewers (11.84m), adults 25-54 (4.1/10) and adults 18-49 (3.1/08) Wednesday. Compared to the last night of first run Wednesday programs, CBS was up +3% in households (from 7.2/12), +8% in adults 25-54 (from 3.8/09), +11% in adults 18-49 (from 2.8/07) and added +630,000 viewers (from 11.21m, +6%). This is CBS's largest Wednesday audience and highest rated in adults 18-49 and adults 25-54 since Dec. 17, 2008.
? THE NEW ADVENTURES OF OLD CHRISTINE was second in households (4.8/08), viewers (7.46m), adults 25-54 (2.8/08) and adults 18-49 (2.1/06). Compared to the last first run episode (on February 18, 2009), OLD CHRISTINE was up +12% in both households (from 4.3/07) and adults 25-54 (from 2.5/06), +17% in adults 18-49 (from 1.8/05) and added +740,000 viewers (from 6.72m, +11%).
? GARY UNMARRIED was second in households (4.8/08), viewers (7.63m), adults 25-54 (3.0/08) and adults 18-49 (2.3/07). Compared to the last first run episode (on February 18, 2009), GARY UNMARRIED was up +17% in households (from 4.1/09), +20% in adults 25-54 (from 2.5/06), +21% in adults 18-49 (from 1.9/06) and added +1.13m viewers (from 6.50m, +17%).
? Criminal Minds was second in households (8.9/14), viewers (14.34m), adults 25-54 (4.8/11) and adults 18-49 (3.6/09). Compared to the last first run episode (on February 25, 2009), Criminal Minds was up +4% in adults 25-54 (from 4.6/10), +3% in adults 18-49 (from 3.5/09) and added +410,000 viewers (from 13.93m, +3%).
? CSI: NY was first in households (8.6/14), viewers (13.63m), adults 25-54 (4.6/12) and adults 18-49 (3.5/10). Compared to the last first run episode (on February 25, 2009), CSI: NY was up +6% in households (from 8.1/14), +10% in adults 25-54 (from 4.2/10), +13% in adults 18-49 (from 3.1/08) and added +1.07m viewers (from 12.56m, +9%).
? SURVIVOR: TOCANTINS was first in its time slot in households (7.3/12), viewers (12.82m), adults 25-54 (5.0/13) and adults 18-49 (4.1/12). Compared to last week, SURVIVOR: TOCANTINS was up +4% in households (from 7.0/11), +9% in adults 25-54 (from 4.6/11), +8% in adults 18-49 (from 3.8/10) and added +970,000 viewers (from 11.85m, +9%).
? CSI: CRIME SCENE INVESTIGATION was first in households (10.3/16), viewers (17.13m), tied for first in adults 25-54 (5.7/13, with ABC) and second in adults 18-49 (4.2/11).
? ELEVENTH HOUR was first in households (7.2/12) and viewers (11.61m).
--Friday, CBS won the night in households (6.1/11), viewers (9.63m), adults 25-54 (2.9/08) and adults 18-49 (2.0/06). CBS was first in adults 25-54 for the 22nd time in 23 Fridays, first in adults 18-49 for the 21st time in 23 Fridays. CBS was first in every half-hour in households, viewers, adults 25-54 and in five of six half-hours in adults 18-49.
? GHOST WHISPERER won its time period in households (6.6/12), viewers (10.57m), adults 25-54 (3.4/10) and adults 18-49 (2.5/09). First run episodes of GHOST WHISPERER won their time slot every week this season in households, viewers, adults 25-54 and adults 18-49.
? FLASHPOINT was first in households (5.5/10), viewers (8.81m), adults 25-54 (2.5/07) and adults 18-49 (1.7/05).
? NUMB3RS was first in households (6.0/11), viewers (9.51m), adults 25-54 (2.7/07) and tied for first in adults 18-49 (1.9/06, with ABC). .
? 60 Minutes was first in households (8.1/14), viewers (12.87m), adults 25-54 (3.1/09) and adults 18-49 (2.2/07) - sweeping its time slot for the second consecutive week.
? THE Amazing Race 14 was first in households (5.9/10), viewers (10.33m), adults 25-54 (3.9/09) and adults 18-49 (3.1/08) - placing first in these measures for the second consecutive week.
? COLD CASE was second in households (8.0/12) and viewers (13.03m), adults 25-54 (4.0/09). Compared to last week, COLD CASE was up +3% in both households (from 7.8/12) and adults 25-54 (from 3.9/09) and added +410,000 viewers (from 12.62m, +3%).
? THE UNIT was first in viewers (10.87m), second in households (6.6/11) and adults 25-54 (3.5/08). These are season highs for THE UNIT in households and viewers, matches season high in adults 18-49 (2.7/07).
CBS top programs of the week: #4 CSI: CRIME SCENE INVESTIGATION (an average of 17.13m viewers), #6 Criminal Minds (14.34m), #7 THE Mentalist (R) (14.32m), #8 CSI: MIAMI (14.22m), #10 CSI: NY (13.63m), #11 NCIS (R) (13.52m), #12 Two and a Half Men (13.44m), #13 COLD CASE (13.03m), #14 60 Minutes (12.87m), #15 SURVIVOR TOCANTINS (12.82m), #17 ELEVENTH HOUR (11.61m), #21 THE UNIT (10.87m), #24 GHOST WHISPERER (10.57m), #26 THE Amazing Race 14 (10.33m), #27 WITHOUT A TRACE (R) (10.22m), #28 Rules of Engagement (9.95m) and #30 NUMB3RS (9.51m).
Prime averages are based on the following hours of rated broadcasts in Week #25:
CBS - 22 hours
NBC - 22 hours
ABC - 22 hours
FOX - 15 hours
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #25 of 2008-09 Season (ending: 03/15/09)
2008-09 2007-08
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 6.9 11 5.0 8 +38%
NBC 3.9 6 5.0 8 -22%
ABC 5.3 9 4.0 7 +33%
FOX 6.4 10 6.8 11 -6%
VIEWERS
(000) (000) Chg
CBS 11,135 7,621 +46%
NBC 6,096 7,503 -19%
ABC 8,294 6,055 +37%
FOX 10,926 11,289 -3%
A25-54
Rtg Sh Rtg Sh Chg
CBS 3.7 9 2.7 7 +37%
NBC 2.6 6 2.7 7 -4%
ABC 3.1 8 2.5 6 +24%
FOX 4.7 12 4.7 12 n.c.
A18-49
Rtg Sh Rtg Sh Chg
CBS 2.8 8 2.1 6 +33%
NBC 2.2 6 2.2 6 n.c.
ABC 2.5 7 2.1 6 +19%
FOX 4.0 11 4.1 12 -2%
A18-34
Rtg Sh Rtg Sh Chg
CBS 1.8 6 1.3 4 +38%
NBC 1.7 5 1.4 5 +21%
ABC 2.0 6 1.7 6 +18%
FOX 3.4 11 3.4 11 n.c.
NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/22/08-03/15/09)
2008-09 2007-08
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 7.3 12 6.7 11 +9%
NBC 5.0 8 5.4 9 -7%
ABC 5.7 9 6.0 10 -5%
FOX 5.6 9 6.8 11 -18%
VIEWERS
(000) (000) Chg
CBS 11,783 10,558 +12%
NBC 8,229 8,569 -4%
ABC 8,925 9,268 -4%
FOX 9,523 11,553 -18%
A25-54
Rtg Sh Rtg Sh Chg
CBS 4.1 10 3.8 9 +8%
NBC 3.4 8 3.5 8 -3%
ABC 3.4 8 3.6 9 -6%
FOX 4.0 10 4.8 11 -17%
A18-49
Rtg Sh Rtg Sh Chg
CBS 3.1 8 3.0 8 +3%
NBC 2.9 8 3.0 8 -3%
ABC 2.9 8 3.1 8 -6%
FOX 3.5 9 4.4 12 -20%
A18-34
Rtg Sh Rtg Sh Chg
CBS 2.1 6 2.0 6 +5%
NBC 2.5 7 2.5 7 n.c.
ABC 2.4 7 2.5 7 -4%
FOX 3.1 9 4.0 12 -23%
National Nielsen Rank for Demographic: PER2+ for 3/9/2009 - 3/15/2009
Persons 2+ (000)
1. American Idol-Tuesday FOX 25767
2. American Idol-Wednesday FOX 25547
3. Dancing with the Stars (P) ABC 22829
4. CSI CBS 17132
5. Desperate Housewives ABC 14602
6. Criminal Minds CBS 14342
7. THE Mentalist (R) CBS 14322
8. CSI: MIAMI CBS 14215
9. Grey's Anatomy-Thursday 9PM ABC 13642
10. CSI: NY CBS 13633
11. NCIS (R) CBS 13518
12. Two and a Half Men CBS 13437
13. COLD CASE CBS 13025
14. 60 Minutes CBS 12870
15. SURVIVOR: TOCANTINS CBS 12818
16. House FOX 12384
17. ELEVENTH HOUR CBS 11608
18. 24 FOX 11368
19. Lie To Me (P) FOX 11251
20. Law And Order: SVU NBC 11066
National Nielsen Rank for Demographic: A25-54 for 3/9/2009 - 3/15/2009
Adults 25-54 rating
1. American Idol-Tuesday FOX 11.4
2. American Idol-Wednesday FOX 11.0
3. Dancing with the Stars (P) ABC 7.5
4. Desperate Housewives ABC 6.1
5. Two and a Half Men CBS 5.8
6. Grey's Anatomy-Thursday 9PM ABC 5.7
6. CSI CBS 5.7
8. CSI: MIAMI CBS 5.4
8. House FOX 5.4
10. SURVIVOR: TOCANTINS CBS 5.0
11. E.R. NBC 4.9
12. CRIMINAL MINDS CBS 4.8
13. CSI: NY CBS 4.6
14. 24 FOX 4.5
14. Rules of Engagement CBS 4.5
16. The Big Bang Theory CBS 4.4
17. Law And Order: SVU NBC 4.3
17. Brothers & Sisters ABC 4.3
17. Lie To Me (P) FOX 4.3
20. How I Met Your Mother CBS 4.2
20. Biggest Loser 7 NBC 4.2
20. Office NBC 4.2
National Nielsen Rank for Demographic: A18-49 for 3/9/2009 - 3/15/2009
Adults 18-49 Rating
1. American Idol-Tuesday FOX 9.5
2. American Idol-Wednesday FOX 9.1
3. Dancing with the Stars (P) ABC 6.1
4. Desperate Housewives ABC 5.1
5. Grey's Anatomy-Thursday 9PM ABC 5.0
6. House FOX 4.8
6. Two and a Half Men CBS 4.8
8. CSI: MIAMI CBS 4.3
9. CSI CBS 4.2
10. Office NBC 4.1
10. SURVIVOR: TOCANTINS CBS 4.1
12. E.R. NBC 4.0
13. Biggest Loser 7 NBC 3.8
14. Family Guy FOX 3.7
14. Rules of Engagement CBS 3.7
16. How I Met Your Mother CBS 3.6
16. Brothers & Sisters ABC 3.6
16. The Big Bang Theory CBS 3.6
16. Law And Order: SVU NBC 3.6
16. 24 FOX 3.6
16. CRIMINAL MINDS CBS 3.6
