CBS Places First In Viewers for the 19th Week This Season

Categories: Network TV Press Releases

Written By

March 17th, 2009

via CBS press release:

 

CBS Continues as Only Network Posting Year-to-Year Increases in all Key Measures

  

Network's Deep Roster of Hits Results in 10 of the Top 15 Shows of the Week

  

"CSI" is the Top Scripted Program

  

"The Unit" Marches to Season Highs

  

CBS's Wednesday Lineup Delivers its Largest Audience Since December

  

            CBS placed first in viewers for the 19th time in 25 weeks and continues as the only network to post year-to-year increases in all key measures, according to Nielsen live plus same day ratings for the week ending March 15, week 25 of the 2008-2009 television season.

 

            CBS had 10 of the week's top 15 programs led by CSI, the No. 1 scripted program.  Also in the week, THE UNIT delivered its largest audience of the season and matched its adult 18-49 high and the Network's Wednesday lineup scored its largest audience since December.

 

            For the week in viewers:  CBS (11.14m), FOX (10.93m), ABC (8.29m) and NBC (6.10m).   Season-to-date, CBS is first in viewers (11.78m), ahead of FOX (9.52m), ABC (8.93m) and NBC (8.23m). 

 

Season-to-date compared to last season, CBS is the only broadcast network to improve its deliveries in viewers (+12%), adults 18-49 (+3%), adults 25-54 (+8%) and adults 18-34 (+5%).

 

            For the week in key demographics, CBS was second in adults 25-54 (3.7/09) and adults 18-49 (2.8/08). CBS was up +46% in viewers, +37% in adults 25-54 and +33% in adults 18-49 compared to the same week last year. 

 

             For the week in households:  CBS (6.9/11), FOX (6.4/10), ABC (5.3/09) and NBC (3.9/06).  In households, season-to-date, CBS is first (7.3/12), ahead of ABC (5.7/09), FOX (5.6/09) and NBC (5.0/08). 

 

CBS's Weekly Highlights:

  

? CSI MIAMI was first in households (9.0/15), viewers (14.22m), adults 25-54 (5.4/13) and adults 18-49 (4.3/11).  Compared to last week, CSI: MIAMI was up +5% in households (from 8.6/14), +10% in adults 25-54 (from 4.9/11), +13% in adults 18-49 (from 3.8/09) and added +800,000 viewers (from 13.42m, +6%).

 

? THE Mentalist (R) was second in households (9.0/14) and viewers (14.32m), out delivering every scripted program on the competition except "Desperate Housewives."

  

-- On Wednesday, CBS was second in households (7.4/12), viewers (11.84m), adults 25-54 (4.1/10) and adults 18-49 (3.1/08) Wednesday.  Compared to the last night of first run Wednesday programs, CBS was up +3% in households (from 7.2/12), +8% in adults 25-54 (from 3.8/09), +11% in adults 18-49 (from 2.8/07) and added +630,000 viewers (from 11.21m, +6%).  This is CBS's largest Wednesday audience and highest rated in adults 18-49 and adults 25-54 since Dec. 17,  2008.

 

? THE NEW ADVENTURES OF OLD CHRISTINE was second in households (4.8/08), viewers (7.46m), adults 25-54 (2.8/08) and adults 18-49 (2.1/06).  Compared to the last first run episode (on February 18, 2009), OLD CHRISTINE was up +12% in both households (from 4.3/07) and adults 25-54 (from 2.5/06), +17% in adults 18-49 (from 1.8/05) and added +740,000 viewers (from 6.72m, +11%). 

  

? GARY UNMARRIED was second in households (4.8/08), viewers (7.63m), adults 25-54 (3.0/08) and adults 18-49 (2.3/07).  Compared to the last first run episode (on February 18, 2009), GARY UNMARRIED was up +17% in households (from 4.1/09), +20% in adults 25-54 (from 2.5/06), +21% in adults 18-49 (from 1.9/06) and added +1.13m viewers (from 6.50m, +17%). 

  

? Criminal Minds was second in households (8.9/14), viewers (14.34m), adults 25-54 (4.8/11) and adults 18-49 (3.6/09).  Compared to the last first run episode (on February 25, 2009), Criminal Minds was up +4% in adults 25-54 (from 4.6/10), +3% in adults 18-49 (from 3.5/09) and added +410,000 viewers (from 13.93m, +3%). 

  

? CSI: NY was first in households (8.6/14), viewers (13.63m), adults 25-54 (4.6/12) and adults 18-49 (3.5/10).  Compared to the last first run episode (on February 25, 2009), CSI: NY was up +6% in households (from 8.1/14), +10% in adults 25-54 (from 4.2/10), +13% in adults 18-49 (from 3.1/08) and added +1.07m viewers (from 12.56m, +9%). 

  

? SURVIVOR: TOCANTINS was first in its time slot in households (7.3/12), viewers (12.82m), adults 25-54 (5.0/13) and adults 18-49 (4.1/12).  Compared to last week, SURVIVOR: TOCANTINS was up +4% in households (from 7.0/11), +9% in adults 25-54 (from 4.6/11), +8% in adults 18-49 (from 3.8/10) and added +970,000 viewers (from 11.85m, +9%). 

  

? CSI: CRIME SCENE INVESTIGATION was first in households (10.3/16), viewers (17.13m), tied for first in adults 25-54 (5.7/13, with ABC) and second in adults 18-49 (4.2/11). 

 

?  ELEVENTH HOUR was first in households (7.2/12) and viewers (11.61m).

  

--Friday, CBS won the night in households (6.1/11), viewers (9.63m), adults 25-54 (2.9/08) and adults 18-49 (2.0/06).  CBS was first in adults 25-54 for the 22nd time in 23 Fridays, first in adults 18-49 for the 21st time in 23 Fridays.  CBS was first in every half-hour in households, viewers, adults 25-54 and in five of six half-hours in adults 18-49. 

  

? GHOST WHISPERER won its time period in households (6.6/12), viewers (10.57m), adults 25-54 (3.4/10) and adults 18-49 (2.5/09).  First run episodes of GHOST WHISPERER won their time slot every week this season in households, viewers, adults 25-54 and adults 18-49. 

 

? FLASHPOINT was first in households (5.5/10), viewers (8.81m), adults 25-54 (2.5/07) and adults 18-49 (1.7/05). 

  

? NUMB3RS was first in households (6.0/11), viewers (9.51m), adults 25-54 (2.7/07) and tied for first in adults 18-49 (1.9/06, with ABC). .

 

? 60 Minutes was first in households (8.1/14), viewers (12.87m), adults 25-54 (3.1/09) and adults 18-49 (2.2/07) - sweeping its time slot for the second consecutive week. 

  

? THE Amazing Race 14 was first in households (5.9/10), viewers (10.33m), adults 25-54 (3.9/09) and adults 18-49 (3.1/08) - placing first in these measures for the second consecutive week.  

  

? COLD CASE was second in households (8.0/12) and viewers (13.03m), adults 25-54 (4.0/09).  Compared to last week, COLD CASE was up +3% in both households (from 7.8/12) and adults 25-54 (from 3.9/09) and added +410,000 viewers (from 12.62m, +3%). 

  

? THE UNIT was first in viewers (10.87m), second in households (6.6/11) and adults 25-54 (3.5/08).  These are season highs for THE UNIT in households and viewers, matches season high in adults 18-49 (2.7/07). 

 

            CBS top programs of the week: #4 CSI: CRIME SCENE INVESTIGATION (an average of 17.13m viewers), #6 Criminal Minds (14.34m), #7 THE Mentalist (R) (14.32m), #8 CSI: MIAMI (14.22m), #10 CSI: NY (13.63m), #11 NCIS (R) (13.52m), #12 Two and a Half Men (13.44m), #13 COLD CASE (13.03m), #14 60 Minutes (12.87m), #15 SURVIVOR TOCANTINS (12.82m), #17 ELEVENTH HOUR (11.61m), #21 THE UNIT (10.87m), #24 GHOST WHISPERER (10.57m), #26 THE Amazing Race 14 (10.33m), #27 WITHOUT A TRACE (R) (10.22m), #28 Rules of Engagement (9.95m) and #30 NUMB3RS (9.51m). 

 

Prime averages are based on the following hours of rated broadcasts in Week #25:

 

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #25 of 2008-09 Season (ending: 03/15/09)

 

                        2008-09                       2007-08

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 6.9       11                    5.0       8                      +38%

NBC                3.9       6                      5.0       8                      -22%

ABC                5.3       9                      4.0       7                      +33%

FOX                6.4       10                    6.8       11                    -6%

 

VIEWERS

                        (000)                            (000)                            Chg

CBS                 11,135                         7,621                           +46%

NBC                6,096                           7,503                           -19%

ABC                8,294                           6,055                           +37%

FOX                10,926                         11,289                         -3%

                                                                                                                                   

A25-54

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.7       9                      2.7       7                      +37%

NBC                2.6       6                      2.7       7                      -4%

ABC                3.1       8                      2.5       6                      +24%

FOX                4.7       12                    4.7       12                    n.c.

                                                                                                                                   

A18-49

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.8       8                      2.1       6                      +33%

NBC                2.2       6                      2.2       6                      n.c.

ABC                2.5       7                      2.1       6                      +19%

FOX                4.0       11                    4.1       12                    -2%

 

A18-34

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 1.8       6                      1.3       4                      +38%

NBC                1.7       5                      1.4       5                      +21%

ABC                2.0       6                      1.7       6                      +18%

FOX                3.4       11                    3.4       11                    n.c.

                                                                                                                                   

NATIONAL NIELSEN SUMMARY - PRIMETIME                        

 

 

 

 

           

SEASON-TO-DATE RATINGS REPORT (09/22/08-03/15/09)

 

                        2008-09                       2007-08

HOUSEHOLDS

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.3       12                    6.7       11                    +9%

NBC                5.0       8                      5.4       9                      -7%

ABC                5.7       9                      6.0       10                    -5%

FOX                5.6       9                      6.8       11                    -18%

 

VIEWERS

                        (000)                            (000)                            Chg

CBS                 11,783                         10,558                         +12%

NBC                8,229                           8,569                           -4%

ABC                8,925                           9,268                           -4%

FOX                9,523                           11,553                         -18%

                                                                                                                                   

A25-54

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.1       10                    3.8       9                      +8%

NBC                3.4       8                      3.5       8                      -3%

ABC                3.4       8                      3.6       9                      -6%

FOX                4.0       10                    4.8       11                    -17%

 

A18-49

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.1       8                      3.0       8                      +3%

NBC                2.9       8                      3.0       8                      -3%

ABC                2.9       8                      3.1       8                      -6%

FOX                3.5       9                      4.4       12                    -20%

 

A18-34

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.1       6                      2.0       6                      +5%

NBC                2.5       7                      2.5       7                      n.c.

ABC                2.4       7                      2.5       7                      -4%

FOX                3.1       9                      4.0       12                    -23%

                                               

National Nielsen Rank for Demographic: PER2+    for    3/9/2009  -  3/15/2009

 

                                                                                                            Persons 2+ (000)

1.         American Idol-Tuesday                                                            FOX    25767

2.         American Idol-Wednesday                                                       FOX    25547

3.         Dancing with the Stars                                                (P)       ABC    22829

4.         CSI                                                                                          CBS     17132

5.         Desperate Housewives                                                 ABC    14602

6.         Criminal Minds                                                               CBS     14342

7.         THE Mentalist                                                      (R)       CBS     14322

8.         CSI: MIAMI                                                                            CBS     14215

9.         Grey's Anatomy-Thursday 9PM                                               ABC    13642

10.       CSI: NY                                                                                  CBS     13633

11.       NCIS                                                                           (R)       CBS     13518

12.       Two and a Half Men                                                     CBS     13437

13.       COLD CASE                                                                          CBS     13025

14.       60 Minutes                                                                          CBS     12870

15.       SURVIVOR: TOCANTINS                                                    CBS     12818

16.       House                                                                                      FOX    12384

17.       ELEVENTH HOUR                                                                CBS     11608

18.       24                                                                                            FOX    11368

19.       Lie To Me                                                                    (P)       FOX    11251

20.       Law And Order: SVU                                                              NBC    11066

                                               

National Nielsen Rank for Demographic: A25-54    for    3/9/2009  -  3/15/2009

 

                                                                                                            Adults 25-54 Rating

1.         American Idol-Tuesday                                                            FOX    11.4

2.         American Idol-Wednesday                                                       FOX    11.0

3.         Dancing with the Stars                                                (P)       ABC    7.5

4.         Desperate Housewives                                                 ABC    6.1

5.         Two and a Half Men                                                     CBS     5.8

6.         Grey's Anatomy-Thursday 9PM                                               ABC    5.7

6.         CSI                                                                                          CBS     5.7

8.         CSI: MIAMI                                                                            CBS     5.4

8.         House                                                                                      FOX    5.4

10.       SURVIVOR: TOCANTINS                                                    CBS     5.0

11.       E.R.                                                                                         NBC    4.9

12.       CRIMINAL MINDS                                                               CBS     4.8

13.       CSI: NY                                                                                  CBS     4.6

14.       24                                                                                            FOX    4.5

14.       Rules of Engagement                                                  CBS     4.5

16.       The Big Bang Theory                                                     CBS     4.4

17.       Law And Order: SVU                                                              NBC    4.3

17.       Brothers & Sisters                                                                    ABC    4.3

17.       Lie To Me                                                                    (P)       FOX    4.3

20.       How I Met Your Mother                                              CBS     4.2

20.       Biggest Loser 7                                                                        NBC    4.2

20.       Office                                                                                       NBC    4.2

                                               

National Nielsen Rank for Demographic: A18-49    for    3/9/2009  -  3/15/2009

 

                                                                                                            Adults 18-49 Rating

1.         American Idol-Tuesday                                                            FOX    9.5

2.         American Idol-Wednesday                                                       FOX    9.1

3.         Dancing with the Stars                                                (P)       ABC    6.1

4.         Desperate Housewives                                                 ABC    5.1

5.         Grey's Anatomy-Thursday 9PM                                               ABC    5.0

6.         House                                                                                      FOX    4.8

6.         Two and a Half Men                                                     CBS     4.8

8.         CSI: MIAMI                                                                            CBS     4.3

9.         CSI                                                                                          CBS     4.2

10.       Office                                                                                       NBC    4.1

10.       SURVIVOR: TOCANTINS                                                    CBS     4.1

12.       E.R.                                                                                         NBC    4.0

13.       Biggest Loser 7                                                                        NBC    3.8

14.       Family Guy                                                                               FOX    3.7

14.       Rules of Engagement                                                  CBS     3.7

16.       How I Met Your Mother                                              CBS     3.6

16.       Brothers & Sisters                                                                    ABC    3.6

16.       The Big Bang Theory                                                     CBS     3.6

16.       Law And Order: SVU                                                              NBC    3.6

16.       24                                                                                            FOX    3.6

16.       CRIMINAL MINDS                                                               CBS     3.6

 
© 2014 Tribune Digital Ventures