Fox Towers Over Weekly Demos, CBS Again Edges Out Viewership Win
Fox continued to dominate the adult demo groups, but CBS again edged Fox for the most average viewers in the week of March 9-15, 2009, the 25th week of the 2008-9 season.
CBS’s average viewership of 11.13 million edged second place Fox by 200,000 average viewers, but in the demos it was a different story. For demo adults 18-49 it was Fox way over CBS by 5.26 million to 3.64 million. It is noteworthy that CBS, which some see as entirely viewed by geriatrics, has been far more competitive in the 18-49 demo this season.
Fox won demo adults 25-54 over CBS by 5.79 million to 4.56 million viewers. In adults 18-34, is was Fox with 2.35 million, way above second place ABC with 1.36 million. Univision again came close to beating both CBS and NBC in the 18-34 demo.
Tiny Network Smackdown Update! With America’s Next Top Model back, the CW had no problem with its tiny rival MyNet, leaving it in the dust across the board this week.
You can see past week’s broadcast network primetime weekly ratings results here.
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Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.