Friday nights belong to Univision with adults 18-34

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via Univision press release:

Friday Nights belong to Univision: The #1 Network in America

In Overall Prime among All Adults 18-34

NTI Broadcast Prime Highlights Week of 03/09/09

  • For the tenth consecutive Friday, Univision has been the #1 network in the country in overall prime among all Adults 18-34 (1.3 million),

out-delivering its closest competitor CBS by +64%.  Additionally, last Friday Univision ranked as the #2 primetime network among Adults 18-49

(2.4 million).

  • Regardless of language, the Top 3 shows on Friday night were on Univision with #1 “Mañana Es Para Siempre” (Tomorrow is Forever), #2 “Cuidado

Con El Angel” (Don’t Mess with the Angel) and #3 “La Rosa de Guadalupe” (The Rose of Guadalupe) among Adults 18-34.

  • Among Adults 18-49, Univision had the #2 and #3 programs on Friday night with “Mañana Es Para Siempre” (Tomorrow is Forever) and “Cuidado

Con El Angel” (Don’t Mess with the Angel), respectively.

  • Univision out-delivered ABC, CBS, NBC, or FOX on 4 out of 7 nights among Adults 18-34 and Adults 18-49.

  • Among Adults 18-34, Univision was the #3 network on Tuesday (1.4 million) and Wednesday (1.2 million) night with its primetime schedule.

  • For the 3rd consecutive week, Univision was the 2nd ranked network for the entire week in primetime among Kids 2-11 (538,000), out-delivering

ABC, CBS, NBC and CW.  Additionally, Univision ranked at #4 with Teens 12-17 (187,000) delivering more Teens than NBC (+7%) and

CW (+10%).

  • Univision was the #5 ranked primetime network among Adults 18-49 (2.1 million), Adults 18-34 (1.1 million), Persons 2+ (3.8 million) and

Households (2.2 million).

  • Univision had 2 of the Top 30 primetime programs for the week among Adults 18-34.

  • “Cuidado Con El Angel” (Don’t Mess with the Angel) made Univision the #2 network in the M-F 8pm to 9pm time period among all Adults 18-34

(1.4 million) for the seventh consecutive week.

  • Univision’s “Mañana Es Para Siempre” (Tomorrow is Forever) ranks at #4 in the M-F 9pm to 10pm hour among Adults 18-34 (1.6 million), out-

delivering CBS (+18%) and CW (+232%) by a wide margin.

  • Thanks to “Sabado Gigante” (Giant Saturday), Univision was the #1 broadcast network on Saturday night among Kids 2-11 (318,000) and ranked #2

among Adults 18-34 (615,000) beating CBS, ABC and NBC.

  • Nuestra Belleza Latina” (Our Latin Beauty) made Univision the #4 ranked network in the Sunday 8-10pm daypart, beating NBC’s premiere

episode of “Kings” among Adults 18-34 (+19%),  Women 18-49 (+6%) and Teens (+109%) as well as the CW’s Sunday Movie presentation.

  • Season-to-date, Univision garners a +3% growth in primetime among Adults 18-49 while ABC (-6%), NBC (-3%), FOX (-21%) and CW (-20%)

show declines versus the comparable weeks last season.

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