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Monday Ratings: Dancing with the Stars propels ABC to top

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March 17th, 2009

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Scoreboard ABC FOX CBS Uni NBC CW
Total Viewers (million) 17.88 12.07 11.85 4.03 3.75 2.26
Rating/Share: Adults 18-49 4.6/12 4.3/11 4.0/11 1.6/4 1.3/3 1.2/3
Rating/Share: Adults 18-34 3.6/10 3.7/11 3.0/9 1.7/5 0.9/3 1.6/5

Dancing with the Stars was the night's most-watched show though it slipped from a 6.1/15 with adults 18-49 last week in its premiere to .  There are a lot of good things about being the Woz, and one of them is apparently that you can dance just as well with a broken foot as you can with two good feet.

ABC won the night in total viewers and adults 18-49, and FOX took the 18-34 demographic.  CBS was third across the board.  NBC was beaten by Univision and I know those were repeats but you look at the numbers and wonder if it's possible that Jeff Zucker really still thinks Ben Silverman is a rock star.  This guy is raking in the cash while killing the network.  Nobody ever said life was fair.

Castle was on par with last week's premiere, and as with last week, it's numbers will come down when the finals are released because it contained a couple of minutes of Dancing with the Stars.

Though CBS was third for the night, its comedy block still performed impressively and although The Big Bang Theory had more viewers, How I Met Your Mother bested it by a 10th of a point in adults 18-49.

I have to give some props to 24.  The old crusty terrorist annihilator has some legs.

After a long break, Gossip Girl and One Tree Hill were back, and you look at the numbers and at first glance they hit you as "wow, that long break wasn't good for the CW!", but the loyal fan bases of these shows, sparse though they may seem are pretty loyal and the numbers were nearly identical to the last new airing on February 2, 2009.   Groundhog Day!

The CW advises that W18-34 rating (2.6/7)  was on par with the February 2 results as well.   Though Bill and I aren't completely aligned when it comes to the subject of the CW, we both believe those numbers (including February 2) have to be at least a little disappointing.

House moving to Mondays wasn't good for the Gossip Girl's complexion  and Dancing with the Stars is even more popular with women 18-34 than House.   Gossip Girl came in fourth among women 18-34 for the hour.

Previous Monday overnight reports are available for comparison.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 ABC Dancing with the Stars 20.07 5.0/14 3.8/12
FOX House 12.80 4.8/13 4.2/13
CBS The Big Bang Theory 9.76 3.7/11 2.7/9
UNI Cuidado con el Angel 4.23 1.6/4 1.8/5
NBC Chuck (R) 3.93 1.3/4 0.8/3
CW Gossip Girl 2.24 1.1/3 1.6/5
8:30 CBS How I Met Your Mother 9.23 3.8/10 3.7/11
9:00 ABC Dancing with the Stars 22.10 5.8/14 4.6/13
CBS Two and a Half Men 14.02 4.8/12 3.3/9
FOX 24 11.34 3.7/9 3.2/9
UNI Manana Es Para Siempre 4.57 1.9/5 2.1/6
NBC Heroes (R) 3.01 1.1/3 0.9/2
CW One Tree Hill 2.27 1.2/3 1.7/5
9:30 CBS Rules of Engagement 11.41 4.0/10 2.7/7
10:00 CBS CSI: Miami 13.35 3.8/10 2.7/8
ABC Castle 11.48 3.1/8 2.4/7
NBC Medium (R) 4.31 1.3/4 0.9/3
UNI Cristina 3.30 1.3/3 1.3/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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  1. geekily

    Oh, wow, that was worse than I though it would be.

    Robert, I’m not sure I’m reading this right, but did Chuck do better than Heroes?

  2. josh

    nothing shocking from last night…

    CW didnt do very well!

    Castle held onto its viewers!

  3. Here’s hoping Castle stays at 3.0 in the finals this week. Second episode was as enjoyable as the first.

    I know it’s a repeat, but, wow, One Tree Hill beat Heroes in the demos!

  4. Travis

    Wow nbc you should of just ran your new shows instead of reruns.Admit i predicted low numbers but not this low of numbers.

  5. Melissa

    I’m surprised Castle held up, the show is horrible. But I expect the numbers to drop possibly below 3.0 in the demo once the final 2 minutes of DWtS is taken out. At this point, depending on how ABC’s other new shows do, I’d say Castle will get a 13 episode order for next season.

  6. Alex

    I still don’t understand why NBC opted to go into repeats this week.

    Outside of that the fact that Gossip Girl couldn’t beat a repeating NBC line-up in 18-49 is pretty bad although its 18-34 did, which is some kind of win I guess. Although can someone explain to be me why when One Tree Hill gets more viewers and better demos (albeit only just) Gossip Girl is still The CW’s star show? Are its numbers with women that much better?

    Oh and Castle held steady. That’s good news for ABC and does this mean Nathan Fillion might actually have a show that at least finishes its original run?

  7. Ivy

    Looks like Chuck beat out Heroes last night. Interesting.

  8. Now that the retentionistas no longer have Lie To Me as a target, they’ll be moving on to Castle!

  9. Outlander

    That’s amazing. NBC got totally smoked. I’m sad to see that “24″ only came in third… How does 24 fall on the cancel/renew index? I imagine it’s probably safe for renewal, and I’m glad that it has been able to hold an acceptable 18-49 and 18-34 rating in the Monday night slot, unlike some other favorite shows of mine (TSCC).

  10. Jack

    “Dancing” is a power house. NBC should cancel Monday nights. I know they were in repeats, but they have also been beaten by repeats. They could make more money on infomercials.

  11. Alex

    Outlander 24 is back next year.

  12. R.G.

    Like I said – NBC IS….”the new CW” – The peacock is now the Turkey…
    For their new logo – they should have Jay Leno in a turkey costume…

    Dawn at the CW must be smiling – (NBC is within our grasp!)

    24 – - – ( Jack Bauer) is nothing but AWESOMENESS (if that’s even a word)!

  13. Ben

    CW = Ouch!
    I think Gossip Girl is getting worse and Im a big fan of it.
    I wish it was like the first season….. :(

  14. Mandi

    Good job to Castle! Great episode and good to see it’s holding it’s own against CSI Miami.

  15. geekily

    I have a question about the numbers. Probably a dumb question, but it’s one that I’ve wondered about for a while: If the “share” is the percent of households watching TV that are turned to a specific channel, and for example, adding up all the 18-49 shares for 8:00 here only equals 49, does that mean that 51% of people watching TV are not watching these channels? And if this is the case, can we please take away their Nielsen boxes? (Yes, I know that cable ratings need to be measured, too, but it just doesn’t seem right!)

  16. R.G.

    I remeber when Heroes was giving 24 a run for its money…maybe Heroes need new costumes…

    And see everyone I haven’t said a thing about “Circus with the Pretend Stars”

    although did I miss something or are they going up head to head against IDOL tonight…has this been going on???

  17. Clay

    It’s a true sign that we as a society are getting dumber when reality tv crap gets 20 million viewers.

  18. clutz

    D’oh! I didn’t set the DVR for Castle :(

  19. R.G.

    …I also remember when I could spell remember…

  20. Geekily, not only is it right, it’s very common that the aggregate cable share is greater than the aggregate broadcast share for these 6 channels. But also measured, but not included anywhere are PBS, smaller broadcast nets (MNT, ION, Telemundo) and independent local channels.

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