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Monday Ratings: Dancing with the Stars propels ABC to top

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March 17th, 2009

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Scoreboard ABC FOX CBS Uni NBC CW
Total Viewers (million) 17.88 12.07 11.85 4.03 3.75 2.26
rating/Share: Adults 18-49 4.6/12 4.3/11 4.0/11 1.6/4 1.3/3 1.2/3
Rating/Share: Adults 18-34 3.6/10 3.7/11 3.0/9 1.7/5 0.9/3 1.6/5

Dancing with the Stars was the night's most-watched show though it slipped from a 6.1/15 with adults 18-49 last week in its premiere to .  There are a lot of good things about being the Woz, and one of them is apparently that you can dance just as well with a broken foot as you can with two good feet.

ABC won the night in total viewers and adults 18-49, and FOX took the 18-34 demographic.  CBS was third across the board.  NBC was beaten by Univision and I know those were repeats but you look at the numbers and wonder if it's possible that Jeff Zucker really still thinks Ben Silverman is a rock star.  This guy is raking in the cash while killing the network.  Nobody ever said life was fair.

Castle was on par with last week's premiere, and as with last week, it's numbers will come down when the finals are released because it contained a couple of minutes of Dancing with the Stars.

Though CBS was third for the night, its comedy block still performed impressively and although The Big Bang Theory had more viewers, How I Met Your Mother bested it by a 10th of a point in adults 18-49.

I have to give some props to 24.  The old crusty terrorist annihilator has some legs.

After a long break, Gossip Girl and One Tree Hill were back, and you look at the numbers and at first glance they hit you as "wow, that long break wasn't good for the CW!", but the loyal fan bases of these shows, sparse though they may seem are pretty loyal and the numbers were nearly identical to the last new airing on February 2, 2009.   Groundhog Day!

The CW advises that W18-34 rating (2.6/7)  was on par with the February 2 results as well.   Though Bill and I aren't completely aligned when it comes to the subject of the CW, we both believe those numbers (including February 2) have to be at least a little disappointing.

House moving to Mondays wasn't good for the Gossip Girl's complexion  and Dancing with the Stars is even more popular with women 18-34 than House.   Gossip Girl came in fourth among women 18-34 for the hour.

Previous Monday overnight reports are available for comparison.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 ABC Dancing with the Stars 20.07 5.0/14 3.8/12
FOX House 12.80 4.8/13 4.2/13
CBS The Big Bang Theory 9.76 3.7/11 2.7/9
UNI Cuidado con el Angel 4.23 1.6/4 1.8/5
NBC Chuck (R) 3.93 1.3/4 0.8/3
CW Gossip Girl 2.24 1.1/3 1.6/5
8:30 CBS How I Met Your Mother 9.23 3.8/10 3.7/11
9:00 ABC Dancing with the Stars 22.10 5.8/14 4.6/13
CBS Two and a Half Men 14.02 4.8/12 3.3/9
FOX 24 11.34 3.7/9 3.2/9
UNI Manana Es Para Siempre 4.57 1.9/5 2.1/6
NBC Heroes (R) 3.01 1.1/3 0.9/2
CW One Tree Hill 2.27 1.2/3 1.7/5
9:30 CBS Rules of Engagement 11.41 4.0/10 2.7/7
10:00 CBS CSI: Miami 13.35 3.8/10 2.7/8
ABC Castle 11.48 3.1/8 2.4/7
NBC Medium (R) 4.31 1.3/4 0.9/3
UNI Cristina 3.30 1.3/3 1.3/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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