via ABC press release:
|Wednesday, March 18, 2009|
|ABC Television Network|
|PRESS RELEASE - ENTERTAINMENT -|
|OVERNIGHT ABC RATINGS (FOR 3/17)|
|Quick Take for Tuesday, March 17, 2009
(Fast Affiliate Live + Same Day Ratings)
|On an Ultra-Competitive Night, ABC Draws Biggest Tuesday in 2 Months
Opener of "DWTS Results" Surges from its Lead-in, Outdrawing NBC's "" by 3.8 Million Viewers and Beating CBS' " " in the Younger Demos
Despite Facing Lower TV Usage Levels from St. Patrick's Day, ABC's Opener of
ABC News' "Primetime:
|Tuesday Night (8:00-11:00 p.m.)
On an ultra-competitive Tuesday night, facing Fox's expanded 2-hour installment of " ," CBS' original drama lineup (" "/"The "/"Without a Trace") and originals on NBC (2-hour " "/"L&O: "), ABC attracted its biggest audience (9.4 million) on the evening in 2 months - since 1/20/09.
Please note: Due to the St. Patrick's Day holiday, overall primetime TV usage levels were down notably among Adults 18-49 from the prior Tuesday (36.2% vs. 37.6%).
* "DWTS Results" generated ABC's biggest audience (12.4 million) in the slot with regular programming in nearly 4 months and its best Adult 18-49 number (2.7/7) in more than 2 months - since 11/25/08 and 1/6/09, respectively.
* "?" garnered the series' biggest audience (7.8 million) this season and hit its top Adult 25-54 number (2.8/7) since mid-January - since 1/13/09.
A note about increasing DVR penetration and year-to-yearcomparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/17/09