CBS Sports’ First Day NCAA Ratings up 9%

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via CBS press release:

CBS Sports’ exclusive live coverage of the 2009 NCAA Men’s Basketball Championship on Thursday, March 19 (12:15-5:15 PM, ET, and 7:00 PM-12:15 AM, ET) earned an average overnight household rating/share of 4.7/10.

The 4.7/10 is up +9% from a 4.3/10 for the first day last year.

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