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Thursday Ratings: Down To The Wire

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March 20th, 2009

Scoreboard ABC CBS FOX NBC Uni CW
Total Viewers (million) 10.649 9.416 8.873 7.492 4.390 3.217
Rating/Share: Adults 18-49 3.5/10 3.5/10 3.1/9 3.0/8 1.8/5 1.3/4
Rating/Share: Adults 18-34 3.1/10 3.1/10 2.6/8 2.6/8 1.9/6 1.3/4

On a night of strikingly close overall competition, ABC and CBS finished in a tie in both main adult demos for the night each with a 3.5 rating for adults 18-49 and a 3.1 rating for adults 18-34. Just behind, NBC and Fox tied for 3rd in adults 18-34 and nearly tied for adults 18-49. That's the most closely contested night overall we've seen in the past 2 years.

On a historical note, this year's Thursday NCAA Tournament first round results were 0.2 adults 18-49 rating points above last years fast affiliate results.

The NCAA Basketball Tournament ruled the 8pm hour, easily besting all competition in the adult demos. Against basketball, Bones was up two ticks in each adult demo from last week. Ugly Betty was near its season average. Smallville was down in both demos from last week.

Grey's Anatomy was strong enough to hold off the Hoops and triumph at 9pm, but in doing so it delivered its lowest original 18-49 demo rating ever. Hell's KitchenThe Office and 30 Rock each slipped a bit from last week in the demos. Supernatural was close to last week's level.

Private Practice also managed to beat the NCAA Tournament, and was up a tick in the 18-49 demo from last week. Without George Clooney, ER fell back to near its season averages.

Note that because of the live NCAA Basketball on CBS, all its fast affiliate results are approximate and subject to revision, see below for more information.

For reference you can check out past Thursday night fast affiliate ratings reports here.

Full details:


Net Show Viewers Live+SD (000) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
FOX Bones  9,405 2.8 9 2.2 8
CBS NCAA Basketball  9,360 3.2 10 3.1 11
ABC Ugly Betty  7,282 1.9 6 1.7 6
NBC My Name is Earl  6,417 2.4 8 1.8 6
UNI Cuidado con el Ángel  4,124 1.5 5 1.6 6
CW Smallville  3,116 1.3 4 1.4 5
             
FOX Bones  10,983 3.2 9 2.6 8
CBS NCAA Basketball  10,193 3.6 11 3.2 11
ABC Ugly Betty  7,827 2.2 6 2.0 7
NBC The Office (repeat)  4,644 2.0 6 1.8 6
UNI Cuidado con el Ángel  4,627 1.8 5 1.9 6
CW Smallville  3,462 1.5 4 1.6 5
             
ABC Grey's Anatomy  14,056 4.8 12 4.4 13
CBS NCAA Basketball  11,070 4.0 10 3.4 10
NBC The Office  7,953 3.9 10 4.4 12
FOX Hell's Kitchen  7,348 3.1 8 2.8 8
UNI Mañana Es para Siempre  4,951 2.0 5 2.2 6
CW Supernatural  3,359 1.3 3 1.3 4
             
ABC Grey's Anatomy  14,666 5.1 13 4.6 13
CBS NCAA Basketball  9,441 3.5 9 3.1 9
FOX Hell's Kitchen  7,756 3.5 9 3.1 9
NBC 30 Rock  7,018 3.2 8 3.1 9
UNI Mañana Es para Siempre  5,058 2.2 5 2.3 6
CW Supernatural  2,930 1.1 3 1.1 3
             
ABC Private Practice  10,796 3.9 10 3.4 10
NBC E.R.  9,276 3.3 9 2.3 7
CBS NCAA Basketball  8,632 3.4 9 3.1 9
UNI Rosa de Guadalupe  3,723 1.5 4 1.7 5
             
NBC E.R.  9,644 3.3 9 2.4 7
ABC Private Practice  9,268 3.3 9 2.8 9
CBS NCAA Basketball  7,798 3.2 9 2.9 9
UNI Rosa de Guadalupe 3,857 1.5 4 1.7 6

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Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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