NCAA March Madness On Demand Traffic Up 56%

Categories: Network TV Press Releases

Written By

March 22nd, 2009

The quality of the HD player really is great. If you can't watch a game on your television, you should definitely try it out.

via CBS press release:

 

NCAA(R) MARCH MADNESS(R) ON DEMAND TRAFFIC UP 56%

Extensive Cross-Platform Marketing Campaign Across All CBS Platforms

and More Than 300 Online and Mobile Properties Helps Fuel Growth

  Overnight Ratings on CBS Television Network Up 9% on Day 1

 

FORT LAUDERDALE, FL - March 20 - CBSSports.com, in partnership with CBS Sports and the NCAA, today released traffic figures for NCAA March Madness on Demand (ncaa.com/mmod) for the first day of the first round of the NCAA Division I Men's Basketball Championship. In total, there were over 2.7 million unique visitors to the NCAA March Madness on Demand video player (56% growth) and a total of 2.8 million hours of live streaming video and audio consumed (65% growth).

 

NCAA March Madness on Demand traffic figures through Thursday, March 19

 

•·        Over 2.7 million unique visitors to the NCAA March Madness on Demand video player (2008 figure was 1.75 million - 56% growth)

 

•·        2.8 million total hours of live streaming video and audio consumed - (2008 figure was 1.7 million - 65% growth)

 

•·        1.5 million clicks of the "Boss Button" (2008 figure was 2.5 million over the course of the entire tournament)

 

"NCAA March Madness on Demand continues to regularly exceed our most optimistic expectations," saidSean McManus, President, CBS Sports and CBS News. "The combination of the television ratings being up 9% and the continued steady growth of the Internet and wireless provides unprecedented viewing options for the fans and maximizes the Network's NCAA bundled rights agreement."

 

"The extremely strong growth we've seen from NCAA March Madness on Demand from day one of the tournament reinforces the fact that this event is the largest and most popular live sports event on the Internet," said Jason Kint, Senior Vice President and General Manager, CBSSports.com. "Our success is being driven through a massive cross-platform marketing campaign that includes CBS Interactive's leading properties, promotion across CBS Corporate network television and radio assets and tremendous distribution from our partner sites in the Developer Platform."

 

"NCAA March Madness on Demand continues to evolve as one the most powerful and innovative platforms for fans to follow the NCAA Division I Men's Basketball Championship," said Greg Shaheen, NCAA, senior vice president for basketball and business strategies. "The dramatic increase in traffic reinforces the broad interest in the championship and the convenience NCAA March Madness on Demand offers fans in accessing every game of the tournament."

 
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