ABC Finishes in a Virtual Tie for First on Sunday in Adults 18-49 with a “March Madness”-Driven CBS

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via ABC press release:

Sunday Night (7:00-11:00 p.m.)

ABC finished in a virtual tie for first-place on Sunday evening in Adults 18-49, pacing within one-tenth of a rating point and tied in audience share with CBS (3.4/9 vs. 3.5/9), which received a substantial boost to its prime averages from highly-rated overrun of NCAA Basketball Tournament coverage into the 7 o’clock hour (approx. 50 minutes) leading into big numbers for “60 Minutes” and its well-promoted interview with President Obama.  ABC delivered a dominant victory on Sunday across each of the key Women demographics:  W18-34 (3.6/10), W18-49 (4.6/12), W25-54 (5.3/13).

  • ABC was up over the same Sunday last year (3/23/08) by 1.5 million viewers (10.5 million vs. 9.0 million) and 10% in Adults 18-49 (3.4/9 vs. 3.1/9).
  • “Desperate Housewives” registered as Sunday’s No. 1 TV show among Adults 18-49. “Housewives” logged its 17th time in 18 original broadcasts this season to qualify as the Sunday’s top entertainment series with viewers and young adults.

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

Opposite CBS’ “March Madness” overrun/”60 Minutes,” ABC’s “America’s Funniest Home Videos” took second place during the 7 o’clock hour, leading NBC’s third-place “Dateline” by 8% in Total Viewers (7.1 million vs. 6.6 million) and by 27% in Adults 18-49 (1.9/6 vs. 1.5/5).

“Extreme Makeover:  Home Edition” (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m. against “60 Minutes,” ABC’s “Extreme Makeover:  Home Edition” earned a strong second place during its hour among Total Viewers (9.8 million) and Adults 18-49 (3.1/8), while ranking No. 1 in the time period with Women 18-34 (3.2/10).

  • Despite facing stiffer competition, ABC’s “Home Edition” was up from the prior week in both Total Viewers (9.8 million vs. 9.4 million) and Adults 18-49 (3.1/8 vs. 3.0/8).
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