via CBS press release:
- SPORTS, NEWS AND ENTERTAINMENT DRIVE CBS TO SUNDAY NIGHT WIN IN VIEWERS AND KEY DEMOGRAPHICS
Sports (NCAA MENS BASKETBALL CHAMPIONSHIP), News ( combined to give CBS a Sunday win in viewers and key demographics, according to Nielsen preliminary live plus same day ratings for March 22.) and Entertainment (THE 14 and COLD CASE)
Editors Note: CBS’s prime time ratings include a 52-minute runover for CBS Sports coverage of the NCAA MENS BASKETBALL CHAMPIONSHIP. As a result, all regularly scheduled prime time programs were broadcast off the clock, and ratings and rankings for The Network and the individual series aretentative and subject to change.
CBS Sunday included Steve Kroft's interview with President Obama on which was seen by at least 16 million viewers.
Preliminary estimates for CBS's primetime entertainment programming include THE 14 (11.63m) and COLD CASE (10.79m).
For the night, CBS was first in households (8.3/14), viewers (13.55m), adults 25-54 (4.4/11) and adults 18-49 (3.5/09).