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Sunday Ratings: NCAA Tourney, Obama Give CBS 18-49 Win, Fox Grabs 18-34 Demo

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March 23rd, 2009

Scoreboard CBS ABC NBC FOX Uni CW
Total Viewers (million) 13.548 10.486 6.453 4.894 2.927 .867
Rating/Share: Adults 18-49 3.5/9 3.4/9 2.1/6 2.4/6 1.2/3 0.3/1
Rating/Share: Adults 18-34 2.5/8 2.6/8 1.5/5 2.7/8 1.2/4 0.2/1

The combination of an NCAA Basketball Tournament overrun and the Obama interview on 60 Minutes boosted  CBS to an atypical 18-49 demo win on Sunday. Even with repeats at 7pm, Fox's animation lineup was able to top the 18-34 demo for the night.

ABC's line up  from 7-10 was off its seasonal averages, but Brothers & Sisters was close to its averages winning both demos for its hour. As badly as NBC's Kings premiered last week, it was down another 19% in the 18-49 demo in its first one hour edition. Moving back to 2 hours seemed to help The Donald as Celebrity Apprentice was up sharply in the demos from last week. Discounting the flotsam that Fox shuffles through its 7pm hour, Fox won the 18-34 demo in every half hour but one.

Note that because the live NCAA Tournament ran over into prime-time in part of the country, these CBS fast affiliate numbers are prone to adjustment, for more information see below. Also, the shows indicated for different time periods in the table below are likely what was seen in the Eastern Time zone only.

You can see overnight reports for past Sundays to compare.

Full details:


Time Net Show Viewers Live+SD (000s) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
7:00 CBS NCAA Overrun  16,191 4.8 16 4.0 15
  ABC America's Funniest Home Videos  6,394 1.7 5 1.2 4
  NBC Dateline NBC  6,154 1.3 4 0.6 2
  UNI Fútbol Mexicano:América vs. UNAM  2,008 0.9 3 0.8 3
  FOX American Dad (repeat)  1,994 0.9 3 0.9 3
  CW Jericho (repeat)  833 0.3 1 0.2 1
               
7:30 CBS NCAA Overrun  14,873 4.0 12 3.2 11
  ABC America's Funniest Home Videos  7,824 2.2 7 1.6 6
  NBC Dateline NBC  7,123 1.7 5 0.9 3
  FOX King of the Hill (repeat)  2,437 1.1 3 1.2 4
  UNI Fútbol Mexicano:América vs. UNAM  2,242 1.0 3 1.1 4
  CW Jericho (repeat)  905 0.3 1 0.2 1
               
8:00 CBS 60 Minutes  17,344 4.3 12 3.0 10
  ABC Extreme Makeover: Home Edition  8,798 2.7 8 2.0 6
  FOX Simpsons  6,154 3.0 8 3.2 10
  NBC Kings  4,623 1.2 3 0.9 3
  UNI Nuestra Belleza Latina  2,897 1.2 3 1.2 4
  CW The Mod Squad (movie)  960 0.3 1 0.2 1
               
8:30 CBS 60 Minutes  15,150 3.9 10 2.7 8
  ABC Extreme Makeover: Home Edition  10,745 3.5 9 2.7 8
  FOX King of the Hill  5,486 2.6 7 2.9 9
  NBC Kings  4,532 1.3 3 0.9 3
  UNI Nuestra Belleza Latina  3,280 1.3 3 1.4 4
  CW The Mod Squad (movie)  817 0.2 1 0.2 0
               
9:00 ABC Desperate Housewives  14,465 4.9 12 4.0 11
  CBS Amazing Race 14  12,141 3.4 8 2.3 6
  FOX Family Guy  7,447 3.7 9 4.5 12
  NBC Celebrity Apprentice  6,023 2.2 5 1.5 4
  UNI Nuestra Belleza Latina  3,784 1.5 4 1.4 4
  CW The Mod Squad (movie)  831 0.3 1 0.1 0
               
9:30 ABC Desperate Housewives  14,859 4.9 12 3.9 10
  CBS Amazing Race 14  11,112 3.0 7 2.0 5
  NBC Celebrity Apprentice  6,813 2.7 7 2.1 6
  FOX Amerian Dad  5,847 2.9 7 3.6 10
  UNI Nuestra Belleza Latina  3,865 1.5 4 1.5 4
  CW The Mod Squad (movie)  854 0.3 1 0.2 0
               
10:00 CBS Cold Case  11,108 2.5 6 1.6 4
  ABC Brothers & Sisters  10,811 3.7 9 2.9 8
  NBC Celebrity Apprentice  7,934 3.3 8 2.5 7
  UNI ¿Quién Tiene la Razón?  2,833 1.0 3 1.0 3
               
10:30 CBS Cold Case  10,465 2.3 6 1.5 4
  ABC Brothers & Sisters  9,992 3.3 9 2.5 7
  NBC Celebrity Apprentice  8,423 3.4 9 2.6 8
  UNI ¿Quién Tiene la Razón?  2,505 0.9 2 0.8 2

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Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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