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ABC Family's "The Secret Life of the American Teenager" set records in 1B finale

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March 24th, 2009

Our friends at ABC Family have loosed the details on last night's season finale of The Secret Life of the American Teenager.  The ABC Family spinmeisters paid particular attention to the head-to-head competition with CW's Gossip Girl, but to their credit didn't come right out with the words "beat down":

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"The Secret Life of the American Teenager" (Mondays, 8:00-9:00 p.m.)

Posting season highs across all target demos, "Secret Life's" 1B finale matched its 1A finale on 9/9/08 as the series' most-watched telecast on record in Total Viewers (4.5 million), and ranks as ABC Family's No. 1 telecast on record in Females 12-34 (2.4 million).  Additionally, Monday's closer qualified as the series' second-most-watched on record, behind only its 1A finale, in Adults 18-34 (1.4 million), Women 18-34 (1.1 million), Adults 18-49 (2.0 million), Women 18-49 (1.7 million) and Viewers 12-34 (2.9 million).

  • Competitively, "Secret Life's" finale stood as Monday's No. 1 TV telecast in Females 12-34 (2.4 million), the No. 1 scripted telecast on all TV in Viewers 12-34 (2.9 million), and as cable's No. 1 scripted telecast in Total Viewers (4.5 million), Adults 18-34 (1.1 million) and Adults 18-49 (2.0 million), as well as in key Women.
  • Against the CW's high-profile first run "Gossip Girl," "Secret Life's" finale more than doubled in Total Viewers (4.5 million vs. 2.2 million), and beat the time period rival by 50% in Adults 18-34 (1.4 million vs. 935,000), by 43% in Adults 18-49 (2.0 million vs. 1.4 million) and by 123% in Viewers 12-34 (2.9 million vs. 1.3 million) - its largest margin of victory yet.

o   Impressively, "Secret Life" surpassed the CW's "Gossip Girl" in Total Viewers, Viewers 12-34 and Females 12-34, in all 6 of their head-to-head original airings, with "Secret Life's" season finale posting the largest margin of victory in key demos over the CW drama.

  • During its winter season (1/5-3/23/09), "Secret Life" dominated Monday's 8 o'clock hour, overshadowing runners-up USA by 29% in Adults 18-49 (1.8 million vs. 1.4 million), by 91% in Women 18-49 (1.4 million vs. 732,000), and TBS by 45% in Adults 18-34 (1.2 million vs. 826,000), by 170% in Women 18-34 (938,000 vs. 347,000) and by 117% in Viewers 12-34 (2.6 million vs. 1.2 million). In Total Viewers, "Secret Life" topped cable giant USA by 3% (3.9 million vs. 3.8 million).
  • 2008/09 season to date, "Secret Life" is cable's No. 1 original series in Viewers 12-34 (2.6 million) and Females 12-34 (2.2 million).
  • Despite the heightened competitive environment, season 1B vs. 1A, "Secret Life" delivered gains in Women 18-49 (1.40 million vs. 1.38 million) and Females 12-34 (2.18 million vs. 2.14 million), and impressively held basically even in Total Viewers (3.91 million vs. 3.95 million) and all other target categories.

[ "The Secret Life of the American Teenager is set to return in Summer 2009 with 12 all-new episodes.]

 
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