Hannah Montana is the week’s #1 TV/Cable Telecast in Viewers and Key Kids
via Disney press release:
For the week of March, 16, 2009, Disney Channel rose to the top of the charts on a Total Day basis, standing as TV’s No. 1 network in Tweens 9-14, delivering the week’s No. 1 TV telecast with Sunday’s original Hannah Montana, and home to a majority 7 of 10 overall. In Prime, Disney Channel marked its 207th straight week at No. 1 in Kids 6-11 and its 203rd in Tweens 9-14.
In Total Viewers, Disney Channel ranked as cable’s No. 2 network in Prime and delivered the week’s No. 1 scripted cable telecast with Sunday’s original Hannah Montana. Impressively, since returning with all new episodes on March 1, Hannah Montana has grown in Viewers on each telecast, with Sunday’s airing the show’s most-watched original in 4 months – since 11/23/08. Moreover, Sundays’ Hannah Montana qualified as TV’s No. 1 telecast of the week in Kids 6-11 and Tweens 9-14.
Playhouse Disney’s Mickey Mouse Clubhouse enjoyed another solid week, with its back-to-back Saturday morning’s telecasts ranking among the week’s Top 5 TV telecasts in target Kids 2-5. Additionally, this week marked the hit series’ 21st consecutive week in the Top 10 on an overall program basis in the key preschool demo.