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Monday Ratings: Mother, lacks big bang, Castle slides, Heroes low

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March 24th, 2009

the-woz-dwts

Scoreboard ABC CBS FOX NBC Uni CW
Total Viewers (million) 16.71 10.29 8.99 6.36 4.35 2.23
Rating/Share: Adults 18-49 4.2/11 3.4/9 3.0/8 2.4/6 1.8/5 1.1/3
Rating/Share: Adults 18-34 3.1/9 2.5/7 2.7/8 1.9/5 1.8/5 1.4/4

ABC of course won the night with Dancing with the Stars averaging 20.02 million and a 4.9/13 (rating/share) with adults 18-49.  Castle continued to slide, down to 9.81 million and a 2.7/7 and those numbers will slip even further in the final numbers when a couple of minutes of Dancing with the Stars overrun is removed.

One thing looks sure, The Big Bang Theory is stronger at 8pm than How I Met Your Mother.  Last night CBS aired Mother in the 8pm slot and it averaged 7.4 million and a 2.9/8 (rating/share) with adults 18-49.  Comparatively last week at 8pm Bang averaged 9.76 and a 3.7/11 at 8pm.  Even more notable in that last week's Bang aired against a new episode of House and last night's HIMYM aired against a repeat of House.

Two weeks ago (the last time there was a new episode) of Chuck, it averaged 5.69 million and a 2.0 rating with adults 18-49.  I'd speculated that up against a repeat of House it would need to bump up at least 10% or even be more cause for concern that it already was among many fans.  The good news is it did, and increased to 6.05 million and a 2.2 a 2.1 rating with adults 18-49. (update: I saw more info and the 2.1 number seems correct -- not a 10% gain and not good news)

The bad worse news is Chuck needed a repeat of House in order to pull those kind of numbers which even with the increases are still mediocre.  I know the newest Renew/Cancel index will likely show it as "green" and likely to be renewed, but I see it as squarely on the bubble.

I am not in the pack who think bad news for Heroes is good news for Chuck.  It's just all bad news for NBC.  Two weeks ago Heroes averaged 6.63 million and a 3.2/8, last night it was still dropping, down to 6.48 million and a 2.9/7 -- another series low with adults 18-49.

Without a new House as a lead in, 24 dropped from last week's 11.34 million and a 3.7/9 to 10.3 million and a 3.4/8 last night.

Gossip Girl and One Tree Hill were a Touch lower than last week, but not sure how they did in the young female demos.  BTW, I haven't see any of the 18-34 demo data yet, but will update the table below once I have.

Update: at 8pm, the season finale of The Secret Life of the American Teenager average 4.5 million, and a 2.0 rating with adults 18-49 on ABC Family (here are the full details from ABC Family)

Previous Monday overnight reports are available for comparison.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 ABC Dancing with the Stars 19.38 4.7/13 3.5/10
FOX House (R) 7.67 2.7/7 2.6/7
CBS How I Met Your Mother 7.40 2.9/8 2.6/8
NBC Chuck 6.05 2.1/6 1.6/5
CW Gossip Girl 2.20 1.0/3 1.4/4
8:30 CBS How I Met Your Mother (R) 6.95 2.6/7 2.2/6
9:00 ABC Dancing with the Stars 20.94 5.2/13 3.9/10
CBS Two and a Half Men (R) 11.06 3.5/9 2.4/6
FOX 24 10.30 3.4/8 2.9/8
NBC Heroes 6.48 2.9/7 2.7/7
CW One Tree Hill 2.26 1.1/3 1.5/4
9:30 CBS Rules of Engagement 9.43 3.4/8 2.2/6
10:00 CBS CSI: Miami 13.46 4.0/11 3.0/9
ABC Castle 9.81 2.7/7 2.1/6
NBC Medium 6.56 2.2/6 1.5/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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