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NBC Averages Fewer Than 6 Million Viewers And Crashes In The Demos

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March 24th, 2009

NBC's weekly primetime average viewership fell below 6 million average viewers for the week, a dramatically low number approaching the level of Spanish language Univision in every demo category. Except in the adults 18-34 demo, where NBC finished behind Univision. Let the Ben Silverman pink slip watch continue!

In other news, of course, Fox continued to win the adult demo groups, and CBS again beat Fox for the most average viewers in the week of March 16-22, 2009, the 26th week of the 2008-9 season.

CBS's average viewership of 11.49 million beat second place Fox by 1.21 million average viewers, but in the demos it was a different story. For demo adults 18-49 it was Fox over CBS by 5.01 million to 4.48 million. It is noteworthy that CBS, which some see as entirely viewed by geriatrics, has been far more competitive in the 18-49 demo this season.

Fox won demo adults 25-54 over CBS by 5.50 million to 5.14 million viewers. In adults 18-34, is was Fox with 2.18 million,above second place CBS  with 1.80 million.

Tiny Network Smackdown Update! Again, the CW had no problem with its tiny rival MyNet, leaving it in the dust across the board this week. I stand corrected, it's more accurate to say to say that CW edged MyNet in average viewers for the week by just 80,000, but had relatively comfortable margins in the adult demos.

You can see past week's broadcast network primetime weekly ratings results here.

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(click chart for full sized image)

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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