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Reaper's Improving, But Will It Be Enough?

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March 24th, 2009

Reaper's 18-49 demo audience increased last week, and its 18-49 average went from 1.124 million to 1.147 million. And though up is up, is that up enough? I think it has to stay at least there to have any chance to come back. What happens in the CW executive suite may have more effect on Reaper's chances.

I still have no idea what the CW is thinking about its Friday shows Everybody Hates Chris and The Game. They could both be back or both be cancelled because of the schedule holes the network has to fill. If only one survives, it'll be The Game. Not much to say about Privileged,  other than it's not going to be coming back.

This is a breakdown of CW scripted shows and their renewal and cancelation prospects.  Here are the others:

Our Renew / Cancel index predicts potential renewal for *next* season: Canceled/Not Returning, In Danger, or Renewal Likely for 2009-10, Renewal Announced.


PROGRAM Net  STD 18-49 (LIVE+SD) (000)  Network Avg. STD 18-49 Renew/ Cancel index Status
EASY MONEY CW  288  1,030 0.28  cancelled
VALENTINE CW  345  1,030 0.33  cancelled
EVERYBODY HATES CHRIS CW  805  1,030 0.78  
THE GAME CW  892  1,030 0.87  
PRIVILEGED CW  918  1,030 0.89  
REAPER CW  1,147  1,030 1.11  
90210 CW  1,460  1,030 1.42  
One Tree Hill CW  1,533  1,030 1.49  
Gossip Girl CW  1,551  1,030 1.51  
Supernatural CW  1,560  1,030 1.51  
Smallville CW  1,834  1,030 1.78  

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Notes:

Friday night - Friday is quickly becoming an 18-49 wasteland, so these shows may be allowed a lower threshold for success than shows on other nights. I honestly have no idea what criteria the CW will use in keeping or not keeping Everybody Hates Chris and The Game

The Renew/Cancel Index is a show’s Season To Date adults 18-49 viewership divided by its networks Season to Date average 18-49 viewership.

How did we come up with our Index? We found that last season, the future of a show was nearly directly related to its adults 18-49 average viewers divided by its networks 18-49 average viewers. Many other factors may matter, but they all seemed to boil down to that one number. Because American Idol so skewed Fox’s 18-49 average, and would make nearly all Fox shows fall into the “cancel” range, for Fox, I used the last STD 18-49 average *before* Idol. Last season, if a show had better than 92% of its network’s average 18-49 viewership (0.92 in our index) it was pretty safe, below that level it was in danger.

Remember that plenty can change before the end of the season, particularly for the shows with indexes between 0.80 and last season’s renewal line of 0.92. The list is presented in a (and has to be, since I cannot predict future ratings) “what would happen if the season ended today” mode. Could the renewal line be 0.86 this season? Possibly. It might also be 0.95. Might it be 0.70? No chance.

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved. All viewership numbers are Live+SD.

 
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