…and already apparently passed the CW. From MediaWeek:
Americans, as a whole, spend more time playing video games than they do watching the CW. And video games—the real “5th Network”–may even be closing in on NBC.
Those are just a few of the conclusions that can be drawn of a new report issued by Nielsen PreView called The Video Game Handbook, which provides marketers a sense of the scope and scale of the growing video game audience. According to the data derived from Nielsen’s National People Meter back in the fourth quarter of last year, usage of console video games (gaming systems which are connected to a user’s TV) accounted for a whopping 64 billion minutes in December.
Overall, the Wii now accounts for the highest percentage of usage minutes for adults, per the report. And not necessarily young adults; nearly of third (32 percent) those usage minutes were consumed by women 35 and older.