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Univision The #4 Network in the Country In Overall Prime among All Adults 18-34 and Teens 12-17

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March 24th, 2009

Univision press release:

Univision The #4 Network in the Country In Overall Prime among All Adults 18-34 and Teens 12-17

NTI Broadcast Prime Highlights Week of 03/16/09

  • Univision was the #4 network in the country in overall prime among all Adults 18-34 (1.2 million) and Teens 12-17 (217,000), regardless of language.

  • Univision out-delivered ABC, CBS, NBC, or FOX on 5 out of 7 nights among Adults 18-34, 4 out of 7 nights among Adults 18-49 and on 6 out of 7 nights

among Teens 12-17.

  • On Friday night, Univision was the #2 network in overall prime among all Adults 18-49 (2.4 million), Adults 18-34 (1.3 million) and Teens 12-17 (268,000).

  • With its primetime schedule, Univision was the #3 network on Tuesday (1.3 million) and Wednesday (1.4 million) night among Adults 18-34.

  • For the 4th consecutive week, Univision was the #2 ranked network for the entire week in primetime among Kids 2-11 (533,000), out-delivering ABC, CBS,

NBC and CW.  Additionally, Univision was the #5 ranked primetime network among Adults 18-49 (2.1 million), Persons 2+ (4.0 million) and Households

(2.3 million).

  • "Cuidado Con El Angel" (Don't Mess with the Angel) made Univision the #4 network in the M-F 8pm to 9pm time period among all Adults 18-34 (1.4

million), Adults 18-49 (2.5 million), Women 18-49 (1.5 million), beating NBC and CW.

  • Univision's "Mañana Es Para Siempre" (Tomorrow is Forever) ranks at #4 in the M-F 9pm to 10pm hour among Adults 18-34 (1.7 million), Adults 18-49 (3.1 million), Women 18-49 (1.8 million) and Teens 12-17 (307,000) .

  • Univision was the #3 broadcast network on Saturday night among Adults 18-34 (563,000), Teens 12-17 (102,000) and Kids 2-11 (228,000) thanks to "Sabado Gigante" (Giant Saturday).

  • "Nuestra Belleza Latina" (Our Latin Beauty) made Univision the #4 ranked network in the Sunday 8-10pm daypart among Adults 18-34 (1.1 million) and

Teens (182,000) out-delivering NBC and CW.

  • Season-to-date, Univision garners a +3% growth in primetime among Adults 18-49 while ABC (-6%), NBC (-3%), FOX (-20%) and CW (-20%) show

declines versus the comparable weeks last season.

 
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