Cable Networks; Up: Fox News, MSNBC, Cartoon Network, Food Network; Down: MTV, TruTV, Spike, Lifetime
We have weekly cable network ratings, but we don’t see good period to period comparisons for them, like we do for broadcast networks. Here’s a smattering from Variety. Enjoy.
The top 35 ad-supported cable networks are up 7% in total viewers this season, according to a report released Wednesday by Turner Networks’ research department.
The report, which is based on Nielsen Media Research data, shows Fox News, MSNBC, ESPN, Cartoon Network and Food Network among the cablers posting large first-quarter audience gains in prime time.
Fox News has averaged 1.7 million households in the time period so far this quarter, a 22% uptick over the first quarter of 2008, while rival MSNBC is averaging 741,000 households, an 18% gain.
Meanwhile, driven by toon hit “Star Wars: The Clone Wars,” Turner’s Cartoon Network has averaged 1.1 million households, a 17% year-to-year increase. Food Network (averaging 762,000 households for a 16% uptick) and ESPN (1.2 million households, up 15%) are also experiencing big gains, according to the report.
Cablers posting significant audience attrition in the quarter include MTV and Turner’s TruTV, which have both experienced 16% drop-offs in average primetime households. Spike (-13%) and Lifetime (-12%) are also down.
via – Variety.