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American Idol has most DVR viewers, The Office has greatest share of viewing by DVR

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March 26th, 2009

For the week of March 2-8, Fox’s special Thursday American Idol had the largest audience via DVR viewing with 4.312 million viewers via DVRs.

Idol's Tuesday airing was again second with a DVR viewing audience of 4.179 million. Rounding out the top ten for the largest DVR audiences were Wednesday's American Idol, Office, Lost, 24, CSI, Heroes, Desperate Housewives and Survivor: Tocantins.

The Office had the highest share of its overall viewing by DVR with 36.4% of all viewing by DVR. Rounding out the top 10 for highest share of total audience viewing via DVR viewing were Terminator: Sarah Connor Chronicles, Dollhouse, Heroes, Lost, 30 Rock, 24, Friday Night Lights, Reaper and Chuck. Most CW shows were still in repeats for this week.

For Terminator, Dollhouse and Chuck fans, Robert has a comparison of their 18-49 DVR numbers. The numbers below are average viewers.

To see past weeks DVR viewing lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation.

Largest DVR Audiences for Broadcast TV Shows:


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 American Idol THU SP-3/5(S) FOX  22,946  21,527  18,634  2,893  4,312 18.8% 67.1%
2 American Idol-TUESDAY FOX  25,649  24,347  21,470  2,877  4,179 16.3% 68.8%
3 AMERICAN IDOL-WEDNESDAY FOX  23,650  22,803  19,748  3,055  3,902 16.5% 78.3%
4 OFFICE NBC  10,437  8,598  6,638  1,960  3,799 36.4% 51.6%
5 LOST ABC  12,396  10,668  8,804  1,864  3,592 29.0% 51.9%
6 24 FOX  12,787  11,188  9,562  1,626  3,225 25.2% 50.4%
7 CSI CBS  22,772  20,893  19,642  1,251  3,130 13.7% 40.0%
8 HEROES NBC  8,895  7,181  5,867  1,314  3,028 34.0% 43.4%
9 Desperate Housewives ABC  15,036  13,657  12,150  1,507  2,886 19.2% 52.2%
10 SURVIVOR: TOCANTINS CBS  12,974  11,851  10,280  1,571  2,694 20.8% 58.3%
11 30 ROCK NBC  8,644  7,275  6,196  1,079  2,448 28.3% 44.1%
12 Two and a Half Men CBS  16,741  15,481  14,459  1,022  2,282 13.6% 44.8%
13 Big Bang Theory CBS  11,709  10,840  9,520  1,320  2,189 18.7% 60.3%
14 How I Met Your Mother CBS  12,035  11,106  9,952  1,154  2,083 17.3% 55.4%
15 Lie To Me FOX  11,257  10,209  9,246  963  2,011 17.9% 47.9%
16 Amazing Race 14 CBS  10,754  10,140  8,747  1,393  2,007 18.7% 69.4%
17 GHOST WHISPERER CBS  12,129  11,101  10,131  970  1,998 16.5% 48.5%
18 CSI: MIAMI CBS  14,822  13,450  12,883  567  1,939 13.1% 29.2%
19 BROTHERS & SISTERS ABC  11,415  10,337  9,526  811  1,889 16.5% 42.9%
20 MEDIUM NBC  8,536  7,300  6,647  653  1,889 22.1% 34.6%

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Greatest % Of DVR Viewing for Broadcast TV Shows:


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 OFFICE NBC  10,437  8,598  6,638  1,960  3,799 36.4% 51.6%
2 TERMINATOR: SARAH CNR CHRON FOX  3,815  2,901  2,439  462  1,376 36.1% 33.6%
3 DOLLHOUSE FOX  4,625  3,582  3,017  565  1,608 34.8% 35.1%
4 HEROES NBC  8,895  7,181  5,867  1,314  3,028 34.0% 43.4%
5 LOST ABC  12,396  10,668  8,804  1,864  3,592 29.0% 51.9%
6 30 ROCK NBC  8,644  7,275  6,196  1,079  2,448 28.3% 44.1%
7 24 FOX  12,787  11,188  9,562  1,626  3,225 25.2% 50.4%
8 FRIDAY NIGHT LIGHTS NBC  4,393  3,735  3,316  419  1,077 24.5% 38.9%
9 REAPER CW  2,801  2,325  2,132  193  669 23.9% 28.8%
10 CHUCK NBC  7,610  6,683  5,865  818  1,745 22.9% 46.9%
11 AMERICA'S Top Model - 6 CW  4,430  3,948  3,426  522  1,004 22.7% 52.0%
12 MEDIUM NBC  8,536  7,300  6,647  653  1,889 22.1% 34.6%
13 LIFE ON MARS ABC  6,335  5,339  4,945  394  1,390 21.9% 28.3%
14 MY NAME IS EARL NBC  6,327  5,511  4,977  534  1,350 21.3% 39.6%
15 SURVIVOR: TOCANTINS CBS  12,974  11,851  10,280  1,571  2,694 20.8% 58.3%
16 UGLY BETTY ABC  7,214  6,340  5,734  606  1,480 20.5% 40.9%
17 Desperate Housewives ABC  15,036  13,657  12,150  1,507  2,886 19.2% 52.2%
18 AMERICAN IDOL THU SP-3/5 FOX  22,946  21,527  18,634  2,893  4,312 18.8% 67.1%
19 Big Bang Theory, CBS  11,709  10,840  9,520  1,320  2,189 18.7% 60.3%
20 Amazing Race 14 CBS  10,754  10,140  8,747  1,393  2,007 18.7% 69.4%

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The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had thelargest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers - How many people watched the show on their DVRs prior to 3AM the day following the airdate,

DVR Viewers - How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR - Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate - Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

 
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