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CNN To Finish Third in Prime Time Cable News For the First Time

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March 27th, 2009

We always have the daily cable news ratings, but do not see weekly or monthly numbers regularly. Enjoy.

CNN is poised to finish March third in the prime-time weeknight ratings behind Fox News Channel and MSNBC, the first time this has ever happened for the channel that pioneered the cable news genre nearly three decades ago.[..]

CNN's weekday prime-time ratings are relatively flat compared to last year during the primary campaign, up 1 percent from March 2008, according to Nielsen Media Research. Fox's ratings have jumped 30 percent and MSNBC, the new No. 2, is up 24 percent. The biggest growth in cable news is for CNN's partner, Headline News, which is up 62 percent.

Fox remains on a mountain above its two closest competitors, with its prime-time audience in March more than that of MSNBC and CNN combined. "The O'Reilly Factor" has done particularly well, keeping more of its postelection audience than anything else on CNN and MSNBC.

Through Wednesday, Fox was averaging 2.73 million prime-time viewers in March. MSNBC had 1.16 million and CNN had 1.14 million. The March ratings period ends Friday, and it's doubtful CNN will be able to overcome MSNBC.

via The Associated Press

 
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