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Thursday Ratings: Idol Dominates, In the Motherhood Near Ugly Betty Levels

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March 27th, 2009

Scoreboard FOX ABC CBS NBC Uni CW
Total Viewers (million) 16.65 10.97 10.12 7.78 6.11 3.46
rating/Share: Adults 18-49 6.1/16 3.8/10 3.5/9 3.1/9 2.6/7 1.4/4
Rating/Share: Adults 18-34 4.7/14 3.4/10 2.7/8 2.9/9 2.9/8 1.4/4

The bump to Thursday by the American Idol results show assured Fox of sweeping victory, but the 18-49 demo battle for second was closer than usual with ABC topping CBS who beat NBC, but all were within a demo point of each other. ABC's In the Motherhood premiered with an 18-49 rating of 2.1, similar to recent airings of Ugly Betty without Idol, but above what Betty did vs. Idol. It will be interesting to see how Motherhood does without Idol next week.

Fox's results for the night with the American Idol/Hell's Kitchen combo were nearly identical to the last time Idol visited Thursday. That same story played out at CBS as this weeks NCAA Basketball Tournament regional semifinals averaged very close to last week's first round.

On NBC, My Name is Earl was battered by the shifted Idol, dropping 20% in the 18-49 demo from last week. But all the other original episodes on the night for The Office, 30 Rock and E.R. were up from last week. ABC was up on the night, as Grey's Anatomy improved 10% in the 18-49 demo from last week and Private Practice was steady. The CW's Smallville and Supernatural were close to last week's numbers. And Univision had a huge night with Premio Lo Nuestro.

Note that because of the live NCAA Basketball, all CBS fast affiliate results are approximate and subject to revision, see below for more information.

For reference you can check out past Thursday night fast affiliate ratings reports here.

Full details:


Time Net Show Viewers Live+SD (000) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
8:00 FOX American Idol  20,611  6.8 20 5.2 17
  CBS NCAA Basketball  8,577  2.8 8 2.1 7
  ABC In the Motherhood (premiere)  6,720  2.1 6 1.9 6
  UNI Premio Lo Nuestro  6,053  2.5 7 2.7 9
  NBC My Name is Earl  5,870  2.0 6 1.5 5
  CW Smallville  3,489  1.4 4 1.4 5
               
8:30 FOX American Idol  24,096  8.1 21 6.1 18
  CBS NCAA Basketball  9,709  3.3 9 2.5 8
  ABC Samantha Who?  6,531  2.1 6 1.7 5
  UNI Premio Lo Nuestro  6,270  2.6 7 2.9 9
  NBC The Office (repeat)  4,874  2.1 5 2.1 6
  CW Smallville  3,989  1.6 4 1.7 5
               
9:00 ABC Grey's Anatomy  15,078  5.1 12 4.6 12
  FOX Hell's Kitchen  12,021  5.0 12 3.9 10
  CBS NCAA Basketball  11,416  3.8 9 2.8 8
  NBC The Office  8,445  4.3 11 5.2 14
  UNI Premio Lo Nuestro  6,576  2.9 7 3.2 9
  CW Supernatural  3,264  1.2 3 1.2 3
               
9:30 ABC Grey's Anatomy  16,545  5.8 14 5.2 14
  CBS NCAA Basketball  10,524  3.7 9 2.8 8
  FOX Hell's Kitchen  9,868  4.5 11 3.5 9
  NBC 30 Rock  7,173  3.4 8 3.7 10
  UNI Premio Lo Nuestro  6,521  2.9 7 3.2 8
  CW Supernatural  3,083  1.2 3 1.1 3
               
10:00 ABC Private Practice  11,147  4.1 10 3.7 11
  CBS NCAA Basketball  10,368  3.7 9 3.0 9
  NBC E.R.  9,758  3.5 9 2.5 7
  UNI Premio Lo Nuestro  5,889  2.6 7 2.8 8
               
10:30 NBC E.R.  10,568  3.6 10 2.5 8
  CBS NCAA Basketball  10,118  3.7 10 3.1 9
  ABC Private Practice  9,803  3.5 9 3.1 9
  UNI Premio Lo Nuestro  5,338  2.3 6 2.7 8

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Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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