| Scoreboard |  |
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|---|---|---|---|---|---|---|
| Total Viewers (million) | 16.65 | 10.97 | 10.12 | 7.78 | 6.11 | 3.46 |
| Rating/Share: Adults 18-49 | 6.1/16 | 3.8/10 | 3.5/9 | 3.1/9 | 2.6/7 | 1.4/4 |
| Rating/Share: Adults 18-34 | 4.7/14 | 3.4/10 | 2.7/8 | 2.9/9 | 2.9/8 | 1.4/4 |
The bump to Thursday by the American Idol results show assured Fox of sweeping victory, but the 18-49 demo battle for second was closer than usual with ABC topping CBS who beat NBC, but all were within a demo point of each other. ABC's In the Motherhood premiered with an 18-49 rating of 2.1, similar to recent airings of Ugly Betty without Idol, but above what Betty did vs. Idol. It will be interesting to see how Motherhood does without Idol next week.
Fox's results for the night with the American Idol/Hell's Kitchen combo were nearly identical to the last time Idol visited Thursday. That same story played out at CBS as this weeks NCAA Basketball Tournament regional semifinals averaged very close to last week's first round.
On NBC, My Name is Earl was battered by the shifted Idol, dropping 20% in the 18-49 demo from last week. But all the other original episodes on the night for The Office, 30 Rock and E.R. were up from last week. ABC was up on the night, as Grey's Anatomy improved 10% in the 18-49 demo from last week and Private Practice was steady. The CW's Smallville and Supernatural were close to last week's numbers. And Univision had a huge night with Premio Lo Nuestro.
Note that because of the live NCAA Basketball, all CBS fast affiliate results are approximate and subject to revision, see below for more information.
For reference you can check out past Thursday night fast affiliate ratings reports here.
Full details:
| Time | Net | Show | Viewers Live+SD (000) | 18-49 Rating | 18-49 Share | 18-34 Rating | 18-34 Share |
| 8:00 | FOX | American Idol | 20,611 | 6.8 | 20 | 5.2 | 17 |
| CBS | NCAA Basketball | 8,577 | 2.8 | 8 | 2.1 | 7 | |
| ABC | In the Motherhood (premiere) | 6,720 | 2.1 | 6 | 1.9 | 6 | |
| UNI | Premio Lo Nuestro | 6,053 | 2.5 | 7 | 2.7 | 9 | |
| NBC | My Name is Earl | 5,870 | 2.0 | 6 | 1.5 | 5 | |
| CW | Smallville | 3,489 | 1.4 | 4 | 1.4 | 5 | |
| 8:30 | FOX | American Idol | 24,096 | 8.1 | 21 | 6.1 | 18 |
| CBS | NCAA Basketball | 9,709 | 3.3 | 9 | 2.5 | 8 | |
| ABC | Samantha Who? | 6,531 | 2.1 | 6 | 1.7 | 5 | |
| UNI | Premio Lo Nuestro | 6,270 | 2.6 | 7 | 2.9 | 9 | |
| NBC | The Office (repeat) | 4,874 | 2.1 | 5 | 2.1 | 6 | |
| CW | Smallville | 3,989 | 1.6 | 4 | 1.7 | 5 | |
| 9:00 | ABC | Grey's Anatomy | 15,078 | 5.1 | 12 | 4.6 | 12 |
| FOX | Hell's Kitchen | 12,021 | 5.0 | 12 | 3.9 | 10 | |
| CBS | NCAA Basketball | 11,416 | 3.8 | 9 | 2.8 | 8 | |
| NBC | The Office | 8,445 | 4.3 | 11 | 5.2 | 14 | |
| UNI | Premio Lo Nuestro | 6,576 | 2.9 | 7 | 3.2 | 9 | |
| CW | Supernatural | 3,264 | 1.2 | 3 | 1.2 | 3 | |
| 9:30 | ABC | Grey's Anatomy | 16,545 | 5.8 | 14 | 5.2 | 14 |
| CBS | NCAA Basketball | 10,524 | 3.7 | 9 | 2.8 | 8 | |
| FOX | Hell's Kitchen | 9,868 | 4.5 | 11 | 3.5 | 9 | |
| NBC | 30 Rock | 7,173 | 3.4 | 8 | 3.7 | 10 | |
| UNI | Premio Lo Nuestro | 6,521 | 2.9 | 7 | 3.2 | 8 | |
| CW | Supernatural | 3,083 | 1.2 | 3 | 1.1 | 3 | |
| 10:00 | ABC | Private Practice | 11,147 | 4.1 | 10 | 3.7 | 11 |
| CBS | NCAA Basketball | 10,368 | 3.7 | 9 | 3.0 | 9 | |
| NBC | E.R. | 9,758 | 3.5 | 9 | 2.5 | 7 | |
| UNI | Premio Lo Nuestro | 5,889 | 2.6 | 7 | 2.8 | 8 | |
| 10:30 | NBC | E.R. | 10,568 | 3.6 | 10 | 2.5 | 8 |
| CBS | NCAA Basketball | 10,118 | 3.7 | 10 | 3.1 | 9 | |
| ABC | Private Practice | 9,803 | 3.5 | 9 | 3.1 | 9 | |
| UNI | Premio Lo Nuestro | 5,338 | 2.3 | 6 | 2.7 | 8 |
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Shows are sorted by viewers in each time slot.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.
good for Motherhood & SW? im guessing they’ll both survive to next season they can only increase next week without idol
plus ABC is holding back 5 episodes of SW? and 7 episodes of Motherhood for next season which will make next season cheaper for ABC
Motherhood, Samantha, and Ted may all get axed… or renewed. they are all roughly as strong/weak as each other. i am just surprised that Samantha didnt grow vs Motherhood. perhaps next week and onward it will since it wont have to go against idol’s elimination half hour.
yes but Survivor and Bones are back and GA/PP are repeats so they dont have a lead out.
In The Motherhood did better than Samantha in 18-34, I’d of hoped they would both flop. Maybe Ugly Betty is to be put on Tuesdays?
T, considering the reviews for ITM, I would be VERY surprised if it grows next week, Idol or not.
i think Ted is a gonner for sure Motherhood and Samantha do good with their target female audience
Earl beaten by an Office repeat, not good.
I don’t know that Motherhood and Samantha will increase next week. No Idol then, but they’ll probably be promoted less, and viewership typically drops for second episodes of new shows (which it will be for Motherhood). Was either show any good? Not that I plan to watch anyway. I hate comedies.
NCAA all the way baby!!! With the great matchups and exciting games I REALLY question the low demo ratings. Everyone is talking about their brackets and plays from the games…don’t get the ratings shown
GA and Private Practice make a nice little duo on Thursdays, I bet Practice is back in the same slot next year as ABC hasn’t had the greatest luck with GA as a lead in.
It will be interesting to see what happens with In the Motherhood and Samantha Who? next week. They won’t be up against AI, but they will be up against ER.
Very interested to see what happens with ER next week. I’m actually more excited for the 1 hour retrospective than I am the 2 hour finale.
T, are you guessing about the female demo?
I still think SW? remains, just based on the fact that its average is artificially inflated due to DWTS. ABC can’t cancel everything. But I don’t see ITM or BOT surviving. Especially if Surviving Suburbia does well after DWTS.
What happened with ER & PP switching in 1/2 an hour?
Did Idol overrun as Hell’s Kitchen dropped from 12m to 9.8m which is a steep drop but is probably expected.
CBS has the 200th episode of CSI so it will be interesting how it fares against the final episode of ER.
Chris, PP’s first half hour has a couple minutes of Grey’s in it, which boosts its numbers.
Grey’s and Office were BOTH up from last week despite an increase from the Idol fueled Hell’s Kitchen. NBC’s results from the ER finale next week will be very interesting and also the following week with Office/Parks/Office/30Rock/Southland. Also that same Thursday is the premiere of Harper’s Island. Thursdays will be interesting over the next few weeks.
well Samantha retains DWTS better than other shows ABC has tried out in that time slot (Miss/Guided ) it will be interesting to see how Surviving Suberbia does after DWTS
Motherhood / SW? had a 2.9 Among women 18-49, according to media life
Fin, yes Office repeats are about as strong as Earl originals. they have also been trouncing the numbers Kath and Kim was getting there. i don’t know why they didnt pull the trigger on office repeats there sooner.
In The Motherhood did much better than I would have predicted of course it’ll likely drop next week regardless. But I agree that the next few Thursday’s should be interesting across the board with everything that’s lined up for them – NBC might actually win the night next week and I bet they’ll care about ratings then!
On an NBC Thursday note, I think the axe might be falling on Earl this year. Not because of these vs. Idol numbers but as things stand Earl is the obvious weak link in the otherwise strong Thursday night for NBC. They’ve got to be wondering if they can slot something else in and have it do better and up the average for the night, especially if Parks does well when it debuts.
128 Office repeats are stronger than a lot of the NBC primetime line-up.
boomdizzle2, those ratings are nearly identical to the second Thursday ratings for the NCAA tournament last year.