Every now and then I’ll get an e-mail that basically says: WTF!? How come the Internet seems so obsessed with Dollhouse and Terminator: The Sarah Connor Chronicles when so many more people watch Ghost Whisperer!? Where’s the love!?
Here’s some love via Variety:
But as “Whisperer” nears the end of its fourth season, the show continues to defy gravity. Total viewership is up 28% from last season, to an average of 11 million viewers per week, and the show has won its 8 p.m. hour every week this season. More impressively, the skein has hit series highs this season in the most elusive demos for CBS, adults 18-34 (up 20%), women 18-34 (up 26%) and women 18-49 (up 27%).
And it will likely enjoy another bounce next season when repeats of “Whisperer” begin running on Sci Fi Channel.
So what gives? How did this show about a woman who communicates with the dead succeed in busting so many conventions? A lot of it can be chalked up to the iron will and marketing savvy of its stewards, exec producers Ian Sander and Kim Moses.