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Friday Ratings: NCAA cruises to victory, Dollhouse drops

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March 28th, 2009

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Scoreboard CBS ABC NBC FOX CW
Total Viewers (million) 10.31 6.70 4.32 3.85 1.81
Rating/Share: Adults 18-49 3.6/11 2.0/6 1.2/4 1.3/4 0.7/2

Day two of regional semi-final coverage of the NCAA Basketball tournament easily led CBS to across the board victory.    Meanwhile Terminator: The Sarah Connor Chronicles gained around 180,000 viewers and held steady in the 18-49 demo vs last week. while Dollhouse slipped by about 250,000 viewers and dropped two tenths of a point among adults 18-49.  As is typical both shows were beaten by Wife Swap and Supernanny.

I'm not a Whedonista, but I have enjoyed the last couple of Dollhouse episodes (and next week's looks pretty cool, too), but I'm pretty sure the writing is already on the wall as far as renewal goes.   People will speculate over why the show lost more viewers last night, particularly in the 18-49 demographic.  My speculation won't be better than anyone else's  so I'll leave it to everyone else. :-)

You can compare with previous Friday overnight reports.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS NCAA Men's Basketball Tournament 8p-11p 10.31 3.6/11
ABC Wife Swap 5.54 1.7/6
FOX Terminator: The Sarah Connor Chronicles 3.83 1.3/5
NBC Howie Do It 3.61 1.0/4
CW Everybody Hates Chris 1.81 0.7/2
8:30 CW The Game 2.01 0.9/3
9:00 ABC Supernanny 6.52 2.1/6
NBC Friday Night Lights 3.95 1.2/4
FOX Dollhouse 3.87 1.3/4
CW America's Next Top Model (R) 1.71 0.7/2
10:00 ABC 20/20 8.05 2.2/7
NBC Dateline 5.39 1.5/5

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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