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American Idol has most DVR viewers, The Office has greatest share of viewing by DVR

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March 30th, 2009

For the week of March 9-15, Tuesday's American Idol had the largest audience via DVR viewing with 4.988 million viewers via DVRs.

Grey's Anatomy was second with a DVR viewing audience of 4.255 million. Rounding out the top ten for the largest DVR audiences were Wednesday's American Idol, House, Office, 24, Heroes, Desperate Housewives, Criminal Minds and CSI.

The Office again had the highest share of its overall viewing by DVR with 39.8% of all viewing by DVR. Rounding out the top 10 for highest share of total audience viewing via DVR viewing were Heroes, Terminator: Sarah Connor Chronicles, 30 Rock, Dollhouse, House, Chuck, Grey's Anatomy, Life and 24. Except for the Friday comedies, every new CW episode was in this week's DVR viewing % share list.

For Terminator, Dollhouse and Chuck fans, Robert has a comparison of their 18-49 DVR numbers. The numbers below are average viewers.

To see past weeks DVR viewing lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation.

Largest DVR Audiences for Broadcast TV Shows:


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 American Idol-TUESDAY FOX  27,384  25,806  22,396  3,410  4,988 18.2% 68.4%
2 GREY'S ANATOMY ABC  16,170  13,730  11,915  1,815  4,255 26.3% 42.7%
3 American Idol-WEDNESDAY FOX  26,676  25,579  22,528  3,051  4,148 15.5% 73.6%
4 HOUSE FOX  14,557  12,422  10,445  1,977  4,112 28.2% 48.1%
5 OFFICE NBC  9,365  7,625  5,636  1,989  3,729 39.8% 53.3%
6 24 FOX  13,039  11,412  9,696  1,716  3,343 25.6% 51.3%
7 HEROES NBC  8,611  6,706  5,450  1,256  3,161 36.7% 39.7%
8 Desperate Housewives ABC  16,073  14,609  12,954  1,655  3,119 19.4% 53.1%
9 Criminal Minds CBS  15,966  14,348  13,244  1,104  2,722 17.0% 40.6%
10 CSI CBS  18,852  17,171  16,245  926  2,607 13.8% 35.5%
11 BONES FOX  11,156  9,693  8,608  1,085  2,548 22.8% 42.6%
12 SURVIVOR: TOCANTINS CBS  13,663  12,829  11,253  1,576  2,410 17.6% 65.4%
13 Dancing with the Stars ABC  23,804  22,858  21,454  1,404  2,350 9.9% 59.7%
14 30 ROCK NBC  7,720  6,428  5,388  1,040  2,332 30.2% 44.6%
15 Two and a Half Men CBS  14,517  13,463  12,193  1,270  2,324 16.0% 54.6%
16 Private Practice ABC  10,248  8,716  8,042  674  2,206 21.5% 30.6%
17 Big Bang Theory, THE CBS  10,362  9,478  8,241  1,237  2,121 20.5% 58.3%
18 E.R. NBC  12,429  10,927  10,371  556  2,058 16.6% 27.0%
19 How I Met Your Mother CBS  9,602  8,674  7,568  1,106  2,034 21.2% 54.4%
20 Amazing Race 14 CBS  10,966  10,327  8,949  1,378  2,017 18.4% 68.3%

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Greatest % Of DVR Viewing for Broadcast TV Shows:


Rank Programs Net  Persons Live+7 (000s)  Persons Live+SD (000s)  Persons Live (000s)  Same Day DVR Viewers (000s)  DVR Viewers (000s)  % of All Viewing By DVR % of DVR Viewing On Airdate
1 OFFICE NBC  9,365  7,625  5,636  1,989  3,729 39.8% 53.3%
2 HEROES NBC  8,611  6,706  5,450  1,256  3,161 36.7% 39.7%
3 TERMINATOR: SARAH CONNOR CHRONICLES FOX  4,328  3,390  2,915  475  1,413 32.6% 33.6%
4 30 ROCK NBC  7,720  6,428  5,388  1,040  2,332 30.2% 44.6%
5 DOLLHOUSE FOX  5,280  4,245  3,756  489  1,524 28.9% 32.1%
6 HOUSE FOX  14,557  12,422  10,445  1,977  4,112 28.2% 48.1%
7 CHUCK NBC  6,859  5,819  4,938  881  1,921 28.0% 45.9%
8 GREY'S ANATOMY ABC  16,170  13,730  11,915  1,815  4,255 26.3% 42.7%
9 LIFE NBC  6,197  5,241  4,588  653  1,609 26.0% 40.6%
10 24 FOX  13,039  11,412  9,696  1,716  3,343 25.6% 51.3%
11 Supernatural CW  3,474  2,805  2,586  219  888 25.6% 24.7%
12 REAPER CW  2,602  2,189  1,938  251  664 25.5% 37.8%
13 Smallville CW  4,216  3,674  3,191  483  1,025 24.3% 47.1%
14 AMERICA'S Top Model - 6 CW  5,014  4,457  3,801  656  1,213 24.2% 54.1%
15 LIFE ON MARS ABC  5,476  4,508  4,173  335  1,303 23.8% 25.7%
16 FRIDAY NIGHT LIGHTS NBC  4,637  4,015  3,551  464  1,086 23.4% 42.7%
17 MEDIUM NBC  8,488  7,177  6,531  646  1,957 23.1% 33.0%
18 BONES FOX  11,156  9,693  8,608  1,085  2,548 22.8% 42.6%
19 HELL'S KITCHEN FOX  8,650  7,748  6,728  1,020  1,922 22.2% 53.1%
20 Private Practice ABC  10,248  8,716  8,042  674  2,206 21.5% 30.6%

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The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had thelargest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers - How many people watched the show on their DVRs prior to 3AM the day following the airdate,

DVR Viewers - How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR - Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate - Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

 
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