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Sunday Ratings: NCAA Tourney Lifts CBS To Victory, Fox Captures Youth Demo

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March 30th, 2009

Scoreboard CBS ABC FOX NBC Uni CW
rating/Share: Adults 18-49 3.1/8 2.8/7 2.6/7 2.5/7 1.2/3 0.4/1
Rating/Share: Adults 18-34 2.0/6 2.3/7 3.0/9 1.7/5 1.2/4 0.2/1
Total Viewers (million) 12.10 8.97 5.44 7.65 2.99 1.08

Lifted by a 17 minute overrun of the NCAA Tournament, CBS carried the night in the adults 18-49 demo with an average 3.1 rating. With most of its animation line up intact, Fox was able to win the adults 18-34 demo with a 3.0 rating.

Two bits of good news for CBS from the NCAA Tournament yesterday. First it ran about 17 minutes into primetime, giving the network enough of a boost to top the 18-49 demo. Second, Michigan State won to prevent a 75% Big East Final Four and keep a "hometown favorite" in the Final Four. CBS didn't do quite as well as last Sunday, when NCAA Basketball ran even longer and Obama was on 60 Minutes, but much better than two Sundays ago.

ABC's early line up performed well, but with a Desperate Housewives repeat at 10pm, it was prone to slip below its average for the night. Without the late competition from ABC, NBC's Celebrity Apprentice was up sharply in its last hour, and helped boost the network overall from last week. Fox, perhaps boosted by the non-standard ABC schedule as well, was up several demo ticks in both adult demos from last week as Family Guy's Star Trek:TNG themed episode ruled the demos at 9pm.

Update: Another of our data providers had the PGA: Armold Palmer Invitational listed as the NBC show from 7-8, but the same numbers. Likely that aired in the East and Dateline aired elsewhere. I have changed the table to include the PGA event, but it was possibly different in other time zones.

Note that because the live NCAA Tournament ran over into prime-time by a reported 17 minutes in the Eastern time zone, these CBS fast affiliate numbers are prone to adjustment, for more information see below. Also, the shows indicated for different time periods in the table below are likely what was seen in the Eastern Time zone only.

You can see overnight reports for past Sundays here to compare.

Full details:


Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (000s)
7:00 CBS NCAA/60 Minutes 3.6 11 2.6 10 13,330
NBC PGA Tour: Arnold Palmer Invitational 2.1 6 1.3 5 8,759
ABC America's Funniest Home Videos 2.0 6 1.5 6 7,460
FOX American Dad (repeat) 1.1 3 1.1 4 2,379
UNI Simplemente Selena 0.9 3 1.0 4 2,331
CW Jericho (repeat) 0.3 1 0.2 1 812
7:30 CBS 60 Minutes 3.1 9 1.9 7 13,522
ABC America's Funniest Home Videos 2.5 7 1.9 7 8,829
NBC PGA Tour: Arnold Palmer Invitational 2.4 7 1.5 5 9,507
FOX King of the Hill (repeat) 1.4 4 1.5 5 2,979
UNI Simplemente Selena 1.1 3 1.1 4 2,598
CW Jericho (repeat) 0.2 1 0.1 0 631
8:00 CBS 60 Minutes/Amazing Race 14 4.0 11 2.4 8 14,565
FOX Simpsons 3.1 9 3.5 11 6,582
ABC Extreme Makeover: Home Edition 2.8 8 2.2 7 9,245
UNI Nuestra Belleza Latina 1.3 4 1.4 5 3,228
NBC Kings 1.3 3 0.9 3 4,583
CW War Games (movie) 0.3 1 0.2 1 963
8:30 CBS Amazing Race 14 3.6 9 2.4 7 11,461
ABC Extreme Makeover: Home Edition 3.3 8 2.9 9 10,355
FOX Simpsons (repeat) 3.1 8 3.4 10 6,498
UNI Nuestra Belleza Latina 1.4 4 1.6 5 3,606
NBC Kings 1.2 3 0.9 3 4,308
CW War Games (movie) 0.4 1 0.2 1 1,204
9:00 FOX Family Guy 4.2 10 5.0 14 8,198
ABC Extreme Makeover: Home Edition 3.8 9 3.1 8 11,434
CBS Amazing Race/Cold Case 3.1 7 1.9 5 11,967
NBC Celebrity Apprentice 2.3 5 1.6 4 6,551
UNI Nuestra Belleza Latina 1.4 3 1.5 4 3,605
CW War Games (movie) 0.5 1 0.3 1 1,399
9:30 ABC Extreme Makeover: Home Edition 4.2 10 3.4 9 12,163
FOX American Dad 3.0 7 3.6 10 5,995
NBC Celebrity Apprentice 3.0 7 2.1 6 7,875
CBS Cold Case 2.5 6 1.3 4 11,457
UNI Nuestra Belleza Latina 1.6 4 1.7 5 3,912
CW War Games (movie) 0.5 1 0.3 1 1,498
10:00 NBC Celebrity Apprentice 3.8 9 2.8 8 9,647
CBS Cold Case/The Unit 2.8 7 1.6 4 11,317
ABC Desperate Housewives (repeat) 2.2 6 1.8 5 6,609
UNI ¿Quién Tiene la Razón? 1.0 2 0.9 3 2,547
10:30 NBC Celebrity Apprentice 3.9 10 2.9 8 9,976
CBS The Unit 2.3 6 1.5 4 9,193
ABC Desperate Housewives (repeat) 1.9 5 1.5 4 5,665
UNI ¿Quién Tiene la Razón? 0.8 2 0.7 2 2,126

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Shows are sorted by demo adults 18-49 in each time slot. Trying a little experiment here on reorienting the tables to emphasize the adults 18-49 demo, while still presenting all the high level data we get.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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