via CBS press release:
- CBS WINS ITS FOURTH CONSECUTIVE WEEK IN VIEWERS AND 21ST OF 27 THIS SEASON
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CBS Continues as the Only Network Posting Year-to-Year Gains in Viewers and Key Demographics
CBS Programs Dominate the Rankings as the Network Has 5 of the Top 10 and 12 of the Top 20 Led by "NCIS" and "The Mentalist"
"The Amazing Race" Dashes to its Highest Adult 18-49 and Adult 25-54 Ratings in More Than a Year
"NCAA Men's Basketball Championship Tournament" Scores for CBS
CBS won its fourth consecutive week in viewers and 21st of 27 this season and continued to be the only network posting year-to-year increases in viewers and key demographics, according to Nielsen live plus same day ratings for the week ending March 29, week 27 of the 2008-2009 television season.
CBS programming dominated the weekly rankings as the Network had five of the Top 10 programs and 12 of the Top 20 led by NCIS and THE Mentalist, the top two scripted programs of the week. CBS also got a boost from THE Amazing Race 14, which dashed to its highest adult 18-49 and adult 25-54 ratings since January 2008 and CBS Sports' coverage of the NCAA MEN'S BASKETBALL CHAMPIONSHIP which posted strong deliveries on Thursday and scored nightly wins on Friday and Saturday in viewers and key adult and men demographics.
For the season, CBS continues as the only network posting year-to-year gains in all key measures: +13% in viewers, +7% in adults 18-49, +8% in adults 25-54 and +5% in adults 18-34. Compared to the same week last year, CBS was up +20% in viewers, +11% in adults 25-54 and +3% in adults 18-49.
For the week in viewers: CBS (11.39m), FOX (10.25m), ABC (9.41m) and NBC (6.37m). Season-to-date, CBS is first in viewers (11.81m), ahead of FOX (9.65m), ABC (8.99m) and NBC (8.12m).
For the week in key demographics, CBS was second in adults 25-54 (4.1/10) and adults 18-49 (3.3/09). Season-to-date, CBS is first in adults 25-54 (4.1/10) and second in adults 18-49 (3.2/08).
For the week in households: CBS (7.1/12), ABC (6.1/10), FOX (6.0/10) and NBC (4.1/07). In households, season-to-date, CBS is first (7.4/12), ahead of both ABC and FOX (5.7/09, each) and NBC (5.0/08).
CBS's Weekly Highlights:
? CSI: MIAMI was first in households (8.6/14), viewers (13.67m), adults 25-54 (5.1/12) and adults 18-49 (4.0/11). Compared to last week, CSI: MIAMI was up +4% in adults 25-54 (from 4.9/12), +5% in adults 18-49 (from 3.8/10), even in households and added +60,000 viewers (from 13.61m).
? NCIS was first in households (11.2/17), viewers (17.83m), adults 25-54 (5.6/13) and adults 18-49 (4.0/10) at 9PM. This is NCIS's best delivery in households and viewers since February 24, 2009, best adults 25-54 and adults 18-49 performances since January 27, 2009.
? THE Mentalist was first in households (11.2/18), viewers (17.62m), adults 25-54 (5.4/13) and second in adults 18-49 (3.9/10) at 10PM. This is THE Mentalist's best delivery in households, viewers and adults 25-54 since February 17, 2009 and adults 18-49 since February 10, 2009.
? CSI: NY was first in households (8.1/14), viewers (12.64m), adults 25-54 (4.0/10) and adults 18-49 (3.0/08).
-- On Sunday, CBS was first in households (7.4/12), viewers (12.14m), adults 25-54 (4.1/10) and adults 18-49 (3.1/08). CBS won five consecutive Sundays in viewers, two in a row in both adults 25-54 and adults 18-49.
? 60 Minutes (7:18-8:18 PM) delivered a 9.0/15 with 14.44m viewers, 4.3/11 in adults 25-54 and 3.4/10 in adults 18-49. CBS was first in these measures 7:30-8:30PM.
? THE Amazing Race 14 (8:18-9:18 PM) posted a 7.1/11 with 11.99m viewers, 4.7/11 in adults 25-54 and 3.7/09 in adults 18-49. CBS was first 8:30-9:30PM in households, viewers, adults 25-54 and adults 18-49. This is THE Amazing Race's best delivery in both adults 25-54 and adults 18-49 since January 13, 2008 (THE Amazing Race 12's penultimate episode).
? COLD CASE (9:18-10:18 PM) delivered a 7.4/11 with 11.86m viewers, 3.7/08 in adults 25-54 and 2.6/06 in adults 18-49. From 9:30-10:30PM, CBS was first in households and viewers, tied for second in adults 25-54 (with ABC).
CBS top programs of the week: #4 NCIS (an average of 17.83m), #5 THE Mentalist (17.62m), #8 60 Minutes (14.44m), #9 Criminal Minds (14.36m), #10 CSI: MIAMI (13.67m), #11 CSI: NY (12.64m), #12 THE AMAZING RACE 14 (11.99m), #13 COLD CASE (11.86m), #14 Two and a Half Men (11.15m), #15 CBS NCAA Basketball CHAMPIONSHIP FRIDAY 2 (S) (11.00m), #17 CBS NCAA Basketball CHAMPIONSHIP SATURDAY 2 (S) (10.61m), #18 CBS NCAA Basketball CHAMPIONSHIP THURSDAY 2 (S) (10.38m), #24 CBS NCAA Basketball CHAMPIONSHIP SATURDAY POST GUN (S) (9.47m), #25 THE UNIT (9.46m), #26 Rules of Engagement (9.37m) and #29 CBS NCAA Basketball CHAMPIONSHIP FRIDAY 1 (S) (8.78m).
Prime averages are based on the following hours of rated broadcasts in Week #27:
CBS - 21 hours NBC - 21 hours ABC - 21 hours FOX - 14 hours
NATIONAL NIELSEN SUMMARY - PRIMETIME Week #27 of 2008-09 Season (ending: 03/29/09)
2008-09 2007-08 HOUSEHOLDS Rtg Sh Rtg Sh Chg CBS 7.1 12 6.1 10 +16% NBC 4.1 7 5.1 8 -20% ABC 6.1 10 5.7 9 +7% FOX 6.0 10 5.9 10 +2%
VIEWERS (000) (000) Chg CBS 11,390 9,479 +20% NBC 6,367 7,702 -17% ABC 9,412 8,829 +7% FOX 10,245 9,928 +3%
A25-54 Rtg Sh Rtg Sh Chg CBS 4.1 10 3.7 10 +11% NBC 2.6 6 2.9 7 -10% ABC 3.4 8 3.2 8 +6% FOX 4.4 11 4.2 10 +5%
A18-49 Rtg Sh Rtg Sh Chg CBS 3.3 9 3.2 9 +3% NBC 2.2 6 2.3 6 -4% ABC 2.8 8 2.6 7 +8% FOX 3.8 10 3.7 10 +3%
A18-34 Rtg Sh Rtg Sh Chg CBS 2.4 8 2.6 8 -8% NBC 1.7 5 1.5 5 +13% ABC 2.3 7 2.0 6 +15% FOX 3.3 10 3.2 10 +3%
NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/22/08-03/29/09) 2008-09 2007-08 HOUSEHOLDS Rtg Sh Rtg Sh Chg CBS 7.4 12 6.7 11 +10% NBC 5.0 8 5.4 9 -7% ABC 5.7 9 6.0 10 -5% FOX 5.7 9 6.7 11 -15%
VIEWERS (000) (000) Chg CBS 11,813 10,470 +13% NBC 8,115 8,502 -5% ABC 8,991 9,275 -3% FOX 9,647 11,473 -16%
A25-54 Rtg Sh Rtg Sh Chg CBS 4.1 10 3.8 9 +8% NBC 3.3 8 3.4 8 -3% ABC 3.4 8 3.6 9 -6% FOX 4.0 10 4.7 11 -15%
A18-49 Rtg Sh Rtg Sh Chg CBS 3.2 8 3.0 8 +7% NBC 2.9 8 3.0 8 -3% ABC 2.9 8 3.1 8 -6% FOX 3.6 9 4.3 12 -16%
A18-34 Rtg Sh Rtg Sh Chg CBS 2.1 6 2.0 6 +5% NBC 2.5 7 2.5 7 n.c. ABC 2.4 7 2.4 7 n.c. FOX 3.2 9 3.9 12 -18%
National Nielsen Rank for Demographic: PER2+ for 3/23/2009 - 3/29/2009
Persons 2+ (000) 1. American Idol-Wednesday FOX 26025 2. American Idol Thursday Result Special-3/26 (S) FOX 23102 3. Dancing with the Stars ABC 20339 4. NCIS CBS 17832 5. THE MENTALIST CBS 17620 6. Dancing with the Stars Results ABC 16117 7. Grey's Anatomy-Thursday 9PM ABC 16101 8. 60 Minutes CBS 14442 9. Criminal Minds CBS 14358 10. CSI: MIAMI CBS 13674 11. CSI: NY CBS 12636 12. AMAZING RACE 14 CBS 11986 13. COLD CASE CBS 11856 14. Two and a Half Men (R) CBS 11146 15. CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 2 Michigan State vs Kansas / North Carolina vs Gonzaga (S) CBS 10996 16. Extreme Makeover: Home Edition-8PM ABC 10840 17. CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 Villanova vs Pittsburgh (S) CBS 10606 18. CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 2 Missouri vs Memphis / Villanova vs Duke (S) CBS 10375 19. 24 FOX 10370 20. E.R. NBC 10355
National Nielsen Rank for Demographic: A25-54 for 3/23/2009 - 3/29/2009
Adults 25-54 rating 1. American Idol-Wednesday FOX 11.3 2. American Idol Thursday Result Special-3/26 (S) FOX 9.5 3. Grey's Anatomy-Thursday 9PM ABC 6.6 4. Dancing with the Stars ABC 6.3 5. NCIS CBS 5.6 6. THE MENTALIST CBS 5.4 7. CSI: MIAMI CBS 5.1 8. Dancing with the Stars Results ABC 5.0 8. Hell's Kitchen FOX 5.0 10. AMAZING RACE 14 CBS 4.7 11. Biggest Loser 7 NBC 4.6 12. Lost ABC 4.5 12. E.R. NBC 4.5 12. Criminal Minds CBS 4.5 12. Two and a Half Men (R) CBS 4.5 16. CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 2 Michigan State vs Kansas / North Carolina vs Gonzaga (S) CBS 4.4 17. 60 Minutes CBS 4.3 17. Office NBC 4.3 19. Extreme Makeover: Home Edition-8PM ABC 4.2 19. CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 2 Missouri vs Memphis / Villanova vs Duke (S) CBS 4.2 19. 24 FOX 4.2 19. CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 Villanova vs Pittsburgh (S) CBS 4.2
National Nielsen Rank for Demographic: A18-49 for 3/23/2009 - 3/29/2009
Adults 18-49 Rating 1. American Idol-Wednesday FOX 9.3 2. American Idol Thursday Result Special-3/26 (S) FOX 7.7 3. Grey's Anatomy-Thursday 9PM ABC 5.6 4. Dancing with the Stars ABC 5.0 5. Hell's Kitchen FOX 4.5 5. Office NBC 4.5 7. Family Guy FOX 4.2 8. Biggest Loser 7 NBC 4.1 8. CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 2 Michigan State vs Kansas / North Carolina vs Gonzaga (S) CBS 4.1 8. Lost ABC 4.1 11. CSI: MIAMI CBS 4.0 11. NCIS CBS 4.0 13. THE MENTALIST CBS 3.9 13. Dancing With The Stars Results ABC 3.9 15. CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 2 Missouri vs Memphis / Villanova vs Duke (S) CBS 3.8 16. AMAZING RACE 14 CBS 3.7 17. CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 Villanova vs Pittsburgh (S) CBS 3.6 17. Private Practice ABC 3.6 17. Two and a Half Men (R) CBS 3.6 17. Extreme Makeover: Home Edition-8PM ABC 3.6 |
