CBS Wins Its Fourth Consecutive Week in Viewers

Categories: Network TV Press Releases

Written By

March 31st, 2009

via CBS press release:

 

CBS WINS ITS FOURTH CONSECUTIVE WEEK IN VIEWERS AND 21ST OF 27 THIS SEASON

CBS Continues as the Only Network Posting Year-to-Year Gains in Viewers and Key Demographics

  

CBS Programs Dominate the Rankings as the Network Has 5 of the Top 10 and 12 of the Top 20 Led by "NCIS" and "The Mentalist"

  

"The Amazing Race" Dashes to its Highest Adult 18-49 and Adult 25-54 Ratings in More Than a Year

  

"NCAA Men's Basketball Championship Tournament" Scores for CBS

 

            CBS won its fourth consecutive week in viewers and 21st of 27 this season and continued to be the only network posting year-to-year increases in viewers and key demographics, according to Nielsen live plus same day ratings for the week ending March 29, week 27 of the 2008-2009 television season.

 

            CBS programming dominated the weekly rankings as the Network had five of the Top 10 programs and 12 of the Top 20 led by NCIS and THE Mentalist, the top two scripted programs of the week.  CBS also got a boost from THE Amazing Race 14, which dashed to its highest adult 18-49 and adult 25-54 ratings since January 2008 and CBS Sports' coverage of the NCAA MEN'S BASKETBALL CHAMPIONSHIP which posted strong deliveries on Thursday and scored nightly wins on Friday and Saturday in viewers and key adult and men demographics.  

 

            For the season, CBS continues as the only network posting year-to-year gains in all key measures:   +13% in viewers, +7% in adults 18-49, +8% in adults 25-54 and +5% in adults 18-34. Compared to the same week last year, CBS was up +20% in viewers, +11% in adults 25-54 and +3% in adults 18-49.   

 

            For the week in viewers:  CBS (11.39m), FOX (10.25m), ABC (9.41m) and NBC (6.37m).  Season-to-date, CBS is first in viewers (11.81m), ahead of FOX (9.65m), ABC (8.99m) and NBC (8.12m). 

 

            For the week in key demographics, CBS was second in adults 25-54 (4.1/10) and adults 18-49 (3.3/09). Season-to-date, CBS is first in adults 25-54 (4.1/10) and second in adults 18-49 (3.2/08). 

 

            For the week in households:  CBS (7.1/12), ABC (6.1/10), FOX (6.0/10) and NBC (4.1/07).  In households, season-to-date, CBS is first (7.4/12), ahead of both ABC and FOX (5.7/09, each) and NBC (5.0/08). 

 

CBS's Weekly Highlights:

  

             ? CSI: MIAMI was first in households (8.6/14), viewers (13.67m), adults 25-54 (5.1/12) and adults 18-49 (4.0/11).  Compared to last week, CSI: MIAMI was up +4% in adults 25-54 (from 4.9/12), +5% in adults 18-49 (from 3.8/10), even in households and added +60,000 viewers (from 13.61m).

 

? NCIS was first in households (11.2/17), viewers (17.83m), adults 25-54 (5.6/13) and adults 18-49 (4.0/10) at 9PM.  This is NCIS's best delivery in households and viewers since February 24, 2009, best adults 25-54 and adults 18-49 performances since January 27, 2009.

 

? THE Mentalist was first in households (11.2/18), viewers (17.62m), adults 25-54 (5.4/13) and second in adults 18-49 (3.9/10) at 10PM.  This is THE Mentalist's best delivery in households, viewers and adults 25-54 since February 17, 2009 and adults 18-49 since February 10, 2009.

 

             ? CSI: NY was first in households (8.1/14), viewers (12.64m), adults 25-54 (4.0/10) and adults 18-49 (3.0/08).

  

-- On Sunday, CBS was first in households (7.4/12), viewers (12.14m), adults 25-54 (4.1/10) and adults 18-49 (3.1/08).   CBS won five consecutive Sundays in viewers, two in a row in both adults 25-54 and adults 18-49. 

 

            ? 60 Minutes (7:18-8:18 PM) delivered a 9.0/15 with 14.44m viewers, 4.3/11 in adults 25-54 and 3.4/10 in adults 18-49.  CBS was first in these measures 7:30-8:30PM.

  

? THE Amazing Race 14 (8:18-9:18 PM) posted a 7.1/11 with 11.99m viewers, 4.7/11 in adults 25-54 and 3.7/09 in adults 18-49.  CBS was first 8:30-9:30PM in households, viewers, adults 25-54 and adults 18-49.  This is THE Amazing Race's best delivery in both adults 25-54 and adults 18-49 since January 13, 2008 (THE AMAZING RACE 12's penultimate episode). 

  

? COLD CASE (9:18-10:18 PM) delivered a 7.4/11 with 11.86m viewers, 3.7/08 in adults 25-54 and 2.6/06 in adults 18-49.  From 9:30-10:30PM, CBS was first in households and viewers, tied for second in adults 25-54 (with ABC).

  

            CBS top programs of the week:  #4 NCIS (an average of 17.83m), #5 THE MENTALIST (17.62m), #8 60 Minutes (14.44m), #9 Criminal Minds (14.36m), #10 CSI: MIAMI (13.67m), #11 CSI: NY (12.64m), #12 THE AMAZING RACE 14 (11.99m), #13 COLD CASE (11.86m), #14 Two and a Half Men (11.15m), #15 CBS NCAA Basketball CHAMPIONSHIP FRIDAY 2 (S) (11.00m), #17 CBS NCAA Basketball CHAMPIONSHIP SATURDAY 2 (S) (10.61m), #18 CBS NCAA Basketball CHAMPIONSHIP THURSDAY 2 (S) (10.38m), #24 CBS NCAA Basketball CHAMPIONSHIP SATURDAY POST GUN (S) (9.47m), #25 THE UNIT (9.46m), #26 Rules of Engagement (9.37m) and #29 CBS NCAA Basketball CHAMPIONSHIP FRIDAY 1 (S) (8.78m).

 

 

Prime averages are based on the following hours of rated broadcasts in Week #27:

 

CBS - 21 hours

NBC - 21 hours

ABC - 21 hours

FOX - 14 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #27 of 2008-09 Season (ending: 03/29/09)                                                                                           

                                                                                               

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.1       12                    6.1       10                    +16%

NBC                4.1       7                      5.1       8                      -20%

ABC                6.1       10                    5.7       9                      +7%

FOX                6.0       10                    5.9       10                    +2%

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,390                         9,479                           +20%

NBC                6,367                           7,702                           -17%

ABC                9,412                           8,829                           +7%

FOX                10,245                         9,928                           +3%

                                                                                                                       

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.1       10                    3.7       10                    +11%

NBC                2.6       6                      2.9       7                      -10%

ABC                3.4       8                      3.2       8                      +6%

FOX                4.4       11                    4.2       10                    +5%

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.3       9                      3.2       9                      +3%

NBC                2.2       6                      2.3       6                      -4%

ABC                2.8       8                      2.6       7                      +8%

FOX                3.8       10                    3.7       10                    +3%

                                                                                               

                                                                                               

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.4       8                      2.6       8                      -8%

NBC                1.7       5                      1.5       5                      +13%

ABC                2.3       7                      2.0       6                      +15%

FOX                3.3       10                    3.2       10                    +3%

                                                                                                                                   

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/22/08-03/29/09)                                                                                           

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.4       12                    6.7       11                    +10%

NBC                5.0       8                      5.4       9                      -7%

ABC                5.7       9                      6.0       10                    -5%

FOX                5.7       9                      6.7       11                    -15%

                                                                                                                       

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,813                         10,470                         +13%

NBC                8,115                           8,502                           -5%

ABC                8,991                           9,275                           -3%

FOX                9,647                           11,473                         -16%

                                                                                                                                   

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.1       10                    3.8       9                      +8%

NBC                3.3       8                      3.4       8                      -3%

ABC                3.4       8                      3.6       9                      -6%

FOX                4.0       10                    4.7       11                    -15%

                                                                                                                       

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.2       8                      3.0       8                      +7%

NBC                2.9       8                      3.0       8                      -3%

ABC                2.9       8                      3.1       8                      -6%

FOX                3.6       9                      4.3       12                    -16%

 

 

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.1       6                      2.0       6                      +5%

NBC                2.5       7                      2.5       7                      n.c.

ABC                2.4       7                      2.4       7                      n.c.

FOX                3.2       9                      3.9       12                    -18%

                                               

National Nielsen Rank for Demographic: PER2+    for    3/23/2009  -  3/29/2009

 

                                                                                                            Persons 2+ (000)

1.         American Idol-Wednesday                                                       FOX    26025

2.         American Idol Thursday Result Special-3/26                 (S)       FOX    23102

3.         Dancing with the Stars                                                            ABC    20339

4.         NCIS                                                                                       CBS     17832

5.         THE MENTALIST                                                                  CBS     17620

6.         Dancing with the Stars Results                                                ABC    16117

7.         Grey's Anatomy-Thursday 9PM                                               ABC    16101

8.         60 Minutes                                                                          CBS     14442

9.         Criminal Minds                                                               CBS     14358

10.       CSI: MIAMI                                                                            CBS     13674

11.       CSI: NY                                                                                  CBS     12636

12.       AMAZING RACE 14                                                              CBS     11986

13.       COLD CASE                                                                          CBS     11856

14.       Two and a Half Men                                         (R)       CBS     11146

15.       CBS NCAA BASKETBALL

CHAMPIONSHIP FRIDAY 2

Michigan State vs Kansas /

North Carolina vs Gonzaga                                           (S)       CBS     10996

16.       Extreme Makeover: Home Edition-8PM                                   ABC    10840

17.       CBS NCAA BASKETBALL

CHAMPIONSHIP SATURDAY 2

Villanova vs Pittsburgh                                      (S)       CBS     10606

18.       CBS NCAA BASKETBALL

CHAMPIONSHIP THURSDAY 2

Missouri vs Memphis / Villanova vs Duke                     (S)       CBS     10375

19.       24                                                                                            FOX    10370

20.       E.R.                                                                                         NBC    10355

                                               

National Nielsen Rank for Demographic: A25-54    for    3/23/2009  -  3/29/2009

 

                                                                                                            Adults 25-54 rating

1.         American Idol-Wednesday                                                       FOX    11.3

2.         American Idol Thursday Result Special-3/26                 (S)       FOX    9.5

3.         Grey's Anatomy-Thursday 9PM                                               ABC    6.6

4.         Dancing with the Stars                                                            ABC    6.3

5.         NCIS                                                                                       CBS     5.6

6.         THE MENTALIST                                                                  CBS     5.4

7.         CSI: MIAMI                                                                            CBS     5.1

8.         Dancing with the Stars Results                                                ABC    5.0

8.         Hell's Kitchen                                                                           FOX    5.0

10.       AMAZING RACE 14                                                              CBS     4.7

11.       Biggest Loser 7                                                                        NBC    4.6

12.       Lost                                                                                         ABC    4.5

12.       E.R.                                                                                         NBC    4.5

12.       Criminal Minds                                                               CBS     4.5

12.       Two and a Half Men                                         (R)       CBS     4.5

16.       CBS NCAA BASKETBALL

CHAMPIONSHIP FRIDAY 2

Michigan State vs Kansas /

North Carolina vs Gonzaga                                           (S)       CBS     4.4

17.       60 Minutes                                                                          CBS     4.3

17.       Office                                                                                       NBC    4.3

19.       Extreme Makeover: Home Edition-8PM                                   ABC    4.2

19.       CBS NCAA BASKETBALL

CHAMPIONSHIP THURSDAY 2

Missouri vs Memphis / Villanova vs Duke                     (S)       CBS     4.2

19.       24                                                                                            FOX    4.2

19.       CBS NCAA BASKETBALL

CHAMPIONSHIP SATURDAY 2

Villanova vs Pittsburgh                                      (S)       CBS     4.2

                                               

National Nielsen Rank for Demographic: A18-49    for    3/23/2009  -  3/29/2009

 

                                                                                                            Adults 18-49 Rating

1.         American Idol-Wednesday                                                       FOX    9.3

2.         American Idol Thursday Result Special-3/26                 (S)       FOX    7.7

3.         Grey's Anatomy-Thursday 9PM                                               ABC    5.6

4.         Dancing With The Stars                                                            ABC    5.0

5.         Hell's Kitchen                                                                           FOX    4.5

5.         Office                                                                                       NBC    4.5

7.         Family Guy                                                                               FOX    4.2

8.         Biggest Loser 7                                                                        NBC    4.1

8.         CBS NCAA BASKETBALL

CHAMPIONSHIP FRIDAY 2

Michigan State vs Kansas /

North Carolina vs Gonzaga                                           (S)       CBS     4.1

8.         Lost                                                                                         ABC    4.1

11.       CSI: MIAMI                                                                            CBS     4.0

11.       NCIS                                                                                       CBS     4.0

13.       THE MENTALIST                                                                  CBS     3.9

13.       Dancing With The Stars Results                                                ABC    3.9

15.       CBS NCAA BASKETBALL

CHAMPIONSHIP THURSDAY 2

Missouri vs Memphis / Villanova vs Duke                     (S)       CBS     3.8

16.       AMAZING RACE 14                                                              CBS     3.7

17.       CBS NCAA BASKETBALL

CHAMPIONSHIP SATURDAY 2

Villanova vs Pittsburgh                                      (S)       CBS     3.6

17.       Private Practice                                                                        ABC    3.6

17.       Two and a Half Men                                         (R)       CBS     3.6

17.       Extreme Makeover: Home Edition-8PM                                   ABC    3.6

 
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