Disney Channel March and Q1 2009 Highlights

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via Disney press release:

Ratings Highlights For 1Q 2009

Final National Ratings

Disney Channel (March 09)

  • Disney Channel claims most-watched March ever during Total Day with Kids 6-11 (533,000/2.6 cvg), Tweens 9-14 (441,000/2.1 cvg; tied in rating with March 06) and Total Viewers (1,484,000).
  • Disney Channel was up from its year-ago average by +3% Kids 6-11 (533,000 vs. 520,000) and by +4% with Tweens 9-14 (441,000 vs. 425,000). In fact, this is the first time in one year for the network to post year-on-year ratings increases.
  • Disney Channel scored cable’s No. 1 spot in Prime for the 48th month running in Kids 6-11 (929,000/4.4 cvg rating) and the 49th in Tweens 9-14 (774,000/3.6 cvg rating).

Disney Channel (1Q09)

  • Disney Channel’s reign as basic cable’s No. 1 network in Prime on a quarter basis now stands at 16 straight quarters in Kids 6-11 (926,000/4.4 cvg rating) and 39 consecutive quarters in Tweens 9-14 (773,000/3.6 cvg rating).
  • Disney Channel was cable’s third-most-watched network in Prime in 1Q09 in Total Viewers (2.2 million).
  • In Kids 6-11, Disney Channel delivered 1Q09’s No. 1 TV program with “Sonny with a Chance” (1.8 million/7.4 rating).

  • In Tweens 9-14, Disney Channel was home to 1Q09’s No. 1 TV program on cable with “Sonny with a Chance” (1.6 million/6.7 rating).  Add “Suite Life on Deck (No. 4 – 838,000/3.4 rating), “Hannah Montana (No. 6 – 768,000 /3.1 rating) and “Wizards of Waverly Place” (No. 7 – 743,000/3.0 rating) to the mix, and Disney Channel owned 4 of 1Q09’s Top 7 series on all cable.
  • Playhouse Disney’s “Mickey Mouse Clubhouse” stood as 1Q09’s No. 1 series on cable  in target Kids 2-5 demo (735,000/4.5 rating).

Source: Nielsen Media Research, 1Q09:12/31/08-3/29/09 — Live+7 blended with Live+SD where available. March 09: 2/23/09-3/29/09 — Live+7 blended with Live+SD where available Ratings based on national rating unless otherwise noted. Program ranks include programs with a minimum of 4+ telecasts.

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