Fine Living Network picks up Whatever, Martha! for a second season
via Fine Living Network press release:
WHATEVER, MARTHA!’, FINE LIVING NETWORK’S (FLN) POPULAR WEEKLY SERIES, PICKED UP FOR SECOND SEASON
Co-Hosts Alexis Stewart and Jennifer Koppelman Hutt Return In 26 All-New Episodes Providing Their Irreverent Take on Martha Stewart, the Queen of All Things How-To; Rosie O’Donnell to Take Part in Taping of Upcoming Episode
NEW YORK, March 31, 2009- Today during a taping of “The Martha Stewart Show,” it was announced that Fine Living Network (FLN) has picked up a second season of Whatever, Martha!, the cable network’s critically-acclaimed series featuring co-hosts Alexis Stewart and Jennifer Koppelman Hutt, who were on-hand to tape a crafts segment with Martha and guest Rosie O’Donnell. Together they relayed the news to viewers, revealing that Rosie is a huge fan of the show and will take part in an upcoming episode of the series.
Commenting on the upcoming season, Martha Stewart said: “I created the show in the hopes that youthful fans of how-to would find Alexis and Jennifer’s take on our classics relatable and entertaining. Our rich library will provide them with a plethora of fabulous episodes that delight and inspire a new generation of fans.”
During each episode of the wickedly funny half-hour, which Entertainment Weekly called “juicier than any steak the domestic diva ever cooked up,” Jennifer and Alexis (who also host Whatever! With Alexis and Jennifer, a daily radio show on Martha Stewart Living Radio – Sirius Channel 112/XM 157) provide their personal take on vintage episodes of Martha Stewart Living. The unscripted format provides a platform for the co-hosts to showcase their colorful, witty and sometimes shocking opinions about Martha’s performance, appearance and approach to projects with a no-holds-barred point of view. Production will begin in New York later this spring.
The MSLO-produced series, which was created by Martha Stewart after watching old episodes of Mystery Science Theatre, was a critical hit at launch, receiving raves from publications across the country including Entertainment Weekly, TV Guide, The New York Times, and New York Magazine among others.
Commenting on the series, FLN General Manager Chad Youngblood said: “This series has outperformed our expectations and has developed a passionate following.” He added: “We are very excited to bring FLN viewers another season of Whatever, Martha!”
“Whatever, Martha!” is a production of Martha Stewart Living Omnimedia in association with Fine Living Network. Executive Producers are Martha Stewart and Lynn Sadofsky. Chad Youngblood and Kent Takano are Executives in Charge of Production for Fine Living Network.
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