Hulu to get as much revenue as YouTube in 2009
at least according to one analyst. Liz Gannes at NewTeeVee has the scoop:
Hulu will take in $120 million this year, Screen Digest analyst Arash Amel tells BusinessWeek. That’s a downgrade from his previous estimate of $180 million for 2009. And the previous estimate isn’t all that outdated; it was made in November, after the economy was already well on its way down the tubes.
At the time, Amel had said Hulu would bring in $70 million by the end of 2008; now he’s also downgraded that figure to $65 million. Amel thinks YouTube revenue for 2009 will be on par with Hulu’s, at $120 million, downgraded from $180 million as well. – read the rest on NewTeeVee.com
In February, a growing Hulu still served up less than 10% of the amount of streams YouTube served, but the forecasts for revenue per stream, not surprisingly, look much better for Hulu. When it comes to making revenue with New TV, the best way right now seems to be old TV. The way that shakes out is that generally speaking traditional television programming makes more advertising revenue online than new programming aimed at Internet audience, but the traditional TV programming still makes far less revenue from online streaming than it makes from selling ads to shows aired on good old fashioned TV.
I’m still looking for the online streaming sites to add more advertising and get closer to being on par with television advertising.