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Tuesday Ratings: Cupid Premiere Weak; Osbournes Does Better; Woz Off Dancing

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April 1st, 2009

Scoreboard FOX NBC CBS ABC Uni CW
rating/Share: Adults 18-49 7.6/19 3.5/9 3.4/9 2.1/5 2.0/5 1.0/3
Rating/Share: Adults 18-34 6.1/18 3.0/9 2.1/6 1.6/5 2.2/6 1.2/3
Total Viewers (million) 19.93 8.94 15.48 7.98 4.61 2.21

Of course American Idol and Fox ruled the night in both demos. NBC's Biggest Loser and Law & Order: SVU lead it to second, just topping CBS in the 18-49 demo. ABC's Cupid premiered weakly, behind a Dancing with the Stars that was again humbled by Idol. The new Fox Osbournes Reloaded premiere managed a surprising (to me) 4.1 18-49 demo rating.

Fox's audience for the night was pretty close to what it was 2 weeks ago when American Idol last ran on Tuesday. It's Osbournes Reloaded premiere managed a 4.1 adults 18-49 demo rating in the half hour that it was alone. Not bad at all. However, it wasn't shown in almost 11% of the US, so it's not clear how that will change the final ratings.

Both NBC and CBS, moved up in both adult demos from their last standard night two weeks ago. with CBS finishing second in the 18-49 demo at 8pm, and NBC taking over second at 9pm and then first at 10pm.

All bad news for ABC, it finished way behind Univision in adults 18-34, a Better Off Ted repeat was 6th in the demos at 8pm, Dancing with the Stars was again crushed by Idol, and the premiere of Cupid was weak. Here are Cupid's half hours:10pm 2.5/7, 1.9/6, 8.64; 1030pm: 2.1/6, 1.6/5, 6.49. Note that Cupid may have had some Dancing overrun in its first half hour.

For the CW, Reaper was steady from last week, when it had only the President as broadcast competition,  and 90210 moving to 9pm, with its first new episode since February 10, returned down 0.1 ratings point in adults 18-49 and 0.25 ratings points down in adults 18-34.

You can see past Tuesday overnight TV ratings reports here.

Full details:


18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (000)
8:00 FOX American Idol 8.5 23 6.8 21 23.36
CBS NCIS 3.4 9 2.3 7 16.83
NBC Biggest Loser: Couples 3.1 8 2.5 7 7.94
UNI Cuidado con el Angel 2.1 5 2.3 7 4.97
CW Reaper 1.0 3 1.0 3 2.37
ABC Better Off Ted (repeat) 0.9 3 0.7 2 3.36
9:00 FOX American Idol (0:26)/Osbournes (0:04) 9.0 22 7.1 20 23.68
NBC Biggest Loser: Couples 4.0 10 3.3 9 9.56
CBS The Mentalist 3.8 9 2.6 7 16.92
ABC Dancing with the Stars: Results 3.0 7 2.2 6 13.00
UNI Mañana Es Para Siempre 2.2 5 2.5 7 5.01
CW 90210 1.1 3 1.4 4 2.04
9:30 FOX Osbournes Reloaded (premiere) 4.1 10 3.5 10 9.33
10:00 NBC Law & Order: SVU 3.5 9 3.3 10 9.34
CBS Without A Trace 2.9 8 1.6 4 12.70
ABC Cupid (premiere) 2.3 6 1.8 5 7.56
UNI Aqui y Ahora 1.6 4 1.8 5 3.85

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Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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