Broadcast TV stations reached the $1 billion revenue mark for online advertising sales for the first time in 2008, a 36 percent rise over 2007. And while in the majority of markets newspapers are still outstripping the TV outlets with unique visitors, the broadcasters are gaining ground. Last year, local TV sites surpassed newspapers in 22 markets out of 80 markets, in terms of unique visitors, compared with only 16 markets last year.
That's according to a Borrell Associates report commissioned by the Television Bureau of Advertising, which was released this morning at a conference attended by TV station representatives and the press.
Broadcast TV stations snared $1 billion in online advertising in 2008