NBC late-night rules the first quarter over all broadcast and cable competition

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

April 2nd, 2009

via NBC press release:

NBC LATE-NIGHT RULES THE FIRST QUARTER OVER ALL BROADCAST AND CABLE COMPETITION

IT'S JAY'S 54TH CONSECUTIVE QUARTERLY VICTORY OVER 'Late Show' IN 18-49; UNDEFEATED Conan COMPLETES HIS 'LATE NIGHT' RUN WITH HIS 57TH QUARTERLONG WIN IN A ROW OVER 'LATE LATE' COMPETITION

JIMMY FALLON OPENS HIS 'LATE NIGHT' STINT WITH 20 VICTORIES ON 20 NIGHTS IN 18-49

JAY WINS AT 11:30 BY A 39 PERCENT MARGIN IN 18-49, HIS BIGGEST FIRST-QUARTER ADVANTAGE SINCE 2003

IN THE VALUABLE ADULT 18-34 DEMO, CARSON DALY TIES FERGUSON AND KIMMEL FOR THE QUARTER

UNIVERSAL CITY, Calif. - April 2, 2009 - NBC's late-night stars have delivered decisive victories over all broadcast and cable competition in late-night ratings for the first quarter of 2009, with "The Tonight Show with Jay Leno" securing it 54th consecutive quarter-long victory in adults 18-49, Conan O'Brien completing his run as "Late Night" host with an undefeated streak of 57 consecutive quarter-long wins and Jimmy Fallon launching his era as "Late Night" host with convincing wins over CBS's "Late Late Show with Craig Ferguson" and ABC's "Jimmy Kimmel Live" in all key ratings categories.

At 11:35 p.m. ET, "Tonight" was even more dominant in this quarter than it was in the first quarter of 2008, stretching its margin of victory over CBS's "Late Show with David Letterman" in 18-49 viewers to 39 percent, up from last year's 27 percent. In total viewers, Jay's margin was 40 percent, up from last year's 33 percent. This is Jay's biggest 18-49 margin over Letterman in a first quarter since 2003.

NBC also dominated the quarter at 12:35 a.m. ET, with Conan establishing winning margins of 31 percent in 18-49 and 5 percent in total viewers through the week of February 23-27, and Jimmy Fallon delivering margins of 62 percent in 18-49 and 26 percent in total viewers in his first four weeks on the schedule.

Jay, Conan and Jimmy Fallon were all especially dominant in the younger half of the target 18-49 demo, adults 18-34. For the quarter, Jay delivered a 61 percent margin over Letterman in that valuable demo while Conan won by 68 percent over Ferguson and Jimmy Fallon topped Ferguson by 122 percent.

For the quarter, "Last Call with Carson Daly" finished within a tenth of a rating point of Ferguson and Kimmel in 18-49. In the valuable adult 18-34 category, "Last Call" tied Kimmel and Ferguson (0.4 ratings each). Versus the year-ago quarter, Carson Daly is up 2 percent in 18-49 viewers (606,000 vs. 595,000) and up 6 percent in total viewers (1.2 million vs. 1.1 million).

For the first quarter of 2009, Jay's average 1.924 million adults 18-49 topped the 1.389 million of Letterman; in total viewers, Jay's audience of 5.322 million persons beat Letterman's 3.789 million; and in adults 18-34, Jay's 773,000 out-scored Letterman's 481,000. At 12:35 a.m. ET, Jimmy Fallon's 1.199 million adults 18-49 for the last four weeks of the quarter out-delivered Ferguson's 742,000 over that span; in total viewers, Fallon's 2.322 million beat Ferguson's 1.838 million; and in adults 18-34, Fallon's 569,000 topped Ferguson's 256,000.

Among adults 18-49, "Tonight" has now won 54 quarters in a row (including ties), 52 sweep months in a row and 13 consecutive television seasons.

Conan concluded his run on "Late Night" having topped "Late Late Show" competition for 57 consecutive quarters, 56 sweep months in a row and 15 straight television seasons. Jimmy Fallon has begun his "Late Night" run with wins on 20 of 20 nights in adults 18-49 and 18 of 20 nights in total viewers.

In the first quarter, Jay won 62 of 65 nights over Letterman in 18-49 and 65 of 65 nights in total viewers.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of March 23-27. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.5 rating, 6 share
CBS "Late Show," 1.1/5*
ABC "Nightline," 1.1/4

12:05 a.m. ET
ABC "Kimmel," 0.6/3*

12:35 a.m. ET
NBC "Late Night," 0.8/5
CBS "Late Late Show," 0.6/4*

1:35 a.m. ET
NBC "Last Call," 0.5/3*

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 5.5 million viewers
CBS "Late Show," 4.1 million viewers*
ABC "Nightline," 4.0 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.8 million viewers*

12:35 a.m. ET
NBC "Late Night," 2.2 million viewers
CBS "Late Late Show," 1.8 million viewers*

1:35 a.m. ET
NBC "Last Call," 1.2 million viewers*

* Monday's "Last Call" and "Kimmel" were encores. Letterman and Ferguson on Thursday and Friday were encores and delayed by basketball, and are excluded from these averages.

FIRST QUARTER 2009 AVERAGES

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.4/6
CBS "Late Show," 1.1/4
ABC "Nightline," 1.1/4

12:05 a.m. ET
ABC "Kimmel," 0.6/3

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.9/5
CBS "Late Late Show," 0.6/3

1:35 a.m. ET
NBC "Last Call," 0.5/3

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 5.3 million viewers
CBS "Late Show," 3.8 million viewers
ABC "Nightline," 3.9 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 2.3 million viewers
CBS "Late Late Show," 1.9 million viewers

1:35 a.m. ET
NBC "Last Call," 1.2 million viewers

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.4/6
CBS "Late Show," 1.1/4
ABC "Nightline," 1.1/4

12:05 a.m. ET
ABC "Kimmel," 0.6/3

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.9/5
CBS "Late Late Show," 0.6/3

1:35 a.m. ET
NBC "Last Call," 0.5/3

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 5.2 million viewers
CBS "Late Show," 3.9 million viewers
ABC "Nightline," 3.9 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.8 million viewers

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 2.3 million viewers
CBS "Late Late Show," 1.9 million viewers

1:35 a.m. ET
NBC "Last Call," 1.2 million viewers

SELECTED CABLE RESULTS, WEEK OF MARCH 23-27

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, "The Daily Show," 0.5
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8
Adult Swim, 12:30-1:30 a.m. ET, 0.4

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, "The Daily Show," 1.1 million
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.7 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.8 million
Adult Swim, 12:30-1:30 a.m. ET, 1.0 million

 
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