TELEMUNDO DELIVERS BEST MARCH AND FIRST QUARTER RATINGS IN NETWORK HISTORY AMONG KEY DEMOS
Network Accrues Six Months of Consecutive Year-over-Year Growth and is the Fastest Growing Spanish-language Broadcast Network Season-to-Date
MIAMI – April 2, 2009 -Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced its March and First Quarter NTI results today.
According to Nielsen Media Research data, March 2009 ranks as the network’s best March performance in Telemundo history in Monday through Sunday prime among Adults 18-49 (659,000), Adults 18-34 (366,000) and Persons 2+ (1.12 million). March 2009 also marks Telemundo’s sixth consecutive month of year-over-year growth among Adults 18-49.
The network also delivered its best-ever March performance in Monday through Friday prime among Persons 2+ (1.18 million), Men 18-49 (380,000) and Men 18-34 (214,000). Telemundo averaged 676,000 Adults 18-49 in Monday through Friday prime, up +19% over last year.
First Quarter 2009
At the completion of the first quarter (1Q ’09), Telemundo reported its best-ever first quarter performance in the history of the network for Monday through Sunday prime among Adults 18-49 (657,000), Men 18-49 (366,000), Adults 18-34 (366,000), Men 18-34 (213,000) and Persons 2+(1.15 million). Telemundo averaged 657,000 viewers among Adults 18-49, increasing +11% over 1Q ’08 (592,000).
The first quarter of ’09 was also the network’s best-ever performance in Monday through Friday prime among Persons 2+ (1.23 million), Men 18-49 (370,000) and Men 18-34 (211,00). It was Telemundo’s second-best first quarter performance among Adults 18-49. Monday through Friday prime averaged 689,000 viewers among Adults 18-49 in 1Q ’09, up +12% in delivery over 1Q ’08.
Telemundo’s momentum in Monday through Friday prime and Monday through Sunday prime has given the network its third consecutive period of quarter-to-quarter growth.
Telemundo is the fastest growing major Spanish-Language Network, season-to-date and is outpacing all Major Broadcasters-regardless of language in terms of percentage of growth compared to last year.
As a whole, Spanish Language TV ratings are growing this season with Telemundo being the main beneficiary, while English- language TV ratings are on the decline.
Telemundo’s 8pm novela “Doña Barbara”, posted +41% growth in Adults 18-49 vs. the year ago time period (605,000 vs. 430,000). “Sin Senos No Hay Paraiso” averaged 844,000 Adults 18-49, up +42% over last year (593,000) and “El Cartel” experienced an increase of +76% over the March 2008 average in the timeslot (888,000 vs. 505,000) in this key demo.
The top two rated primetime movies on Spanish-language broadcast television belonged to Telemundo in March with “2 Fast 2 Furious” and “The Fast and the Furious.” “2 Fast 2 Furious” averaged 2 million total viewers, while “The Fast and the Furious” averaged 1.4 million total viewers.
Telemundo continues to be the sports leader in Spanish-language television. The Rumbo al Mundial match of Mexico vs. Costa Rica on March 28 is second only to the CBS NCAA games as the leading primetime program on March 28 in Adults 18-34 with 1,099,000 viewers. The Rumbo al Mundial Match on March 28th was also the #1 sporting event on Spanish-language TV in March, which averaged 1.9 million Adults 18-49 and 2.7 million Persons 2+. The second highest rated sporting event in March was Telemundo’s broadcast of Rumbo Al Mundial match featuring Mexico vs. Bolivia, which averaged around 1.5 million Adults 18-49 and 2.1 million Persons 2+. In the first quarter of 2009, Telemundo aired three of the top four sports events on Spanish-language broadcast television.
Telemundo’s premiere news property, Noticiero Telemundo, averaged 346,000 in Adults 18-49 in March’09, up +31% vs. prior year (265,000). In first quarter 2009, Noticiero Telemundo averaged 335,000, an increase of +32% vs. the same quarter last year (254K).
In March 2009, mun2 grew +6% from March 2008 in its target audience (Persons 18-34) and had its best March delivery ever. mun2 is the fastest growing cable channel outpacing its competitors among 18-34 year old Hispanics.
Source: NTI live+same day. Dates for March comparison are 2/25/08-3/30/08 vs. 2/23/09-3/29/09. First quarter dates are 12/31/07-3/30/08 vs. 12/29/08-3/29/09: NTI, Program Live + SD, PAV Strict daypart, M-Sat/8-11P + Sun/7-11P (07-08 – 09/24/2007-03/30/2008) vs. 08-09 – (09/22/2008-03/29/2009).Nielsen NHI Mar’09 vs. Mar’08; mun2 P18-34 IMP Mon-Sun 7p-11p & NHI-Hispanic P18-34 IMP Mar’09 vs. Mar’08; Mon-Sun 8a-2a (mun2/MTV Tr3s/BET/MTV/MTV2).
Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news, and sports source for Hispanics and a leading international player in the entertainment industry with presence in more than 100 countries worldwide. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic viewers in 210 markets through its 16 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world’s leading media and entertainment companies.