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Wednesday Ratings: American Idol and Lost lead night

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April 2nd, 2009

ABC's 'Life on Mars'

Scoreboard FOX ABC CBS Uni NBC CW
rating/Share: Adults 18-49 5.4/15 2.7/7 2.6/7 1.8/5 1.5/4 1.1/3
Rating/Share: Adults 18-34 4.1/12 2.4/7 1.8/5 2.0/6 1.0/3 1.3/4
Total Viewers (million) 16.34 6.70 10.09 4.44 5.65 2.59

Powered by the one hour American Idol results show, FOX won the night across the board.  FOX's 5.4/14 adults 18-49 rating/share led its closest competition (ABC) by 100%.

At 8pm, CBS got pretty decent results from I Get That a Lot (3.4/10,  10.3M viewers) and aired reruns of Criminal Minds and CSI: NY the rest of the night.  NBC led off with a rerun of Law & Order: CI (which did much better than the canceled Chopping Block last week), the penultimate episode of the season (and likely series) of Life (1.5/4, 5.57M) and a rerun of Law & Order.

Over on ABC, Scrubs (1.9/6) outperformed Better Off Ted (1.8/5) and Lost (4.2/10) came in second to American Idol (8.1/20) at 9pm.  Although Lost went head-to-head with American Idol, it was the second most-watched program with adults 18-49 for the night.

The series finale of Life on Mars seems to have rubbed a few viewers the wrong way (I was OK with how they wrapped it up) and came in second at 10pm (2.1/6) but keep in mind that it was up against repeats and these numbers also have a couple of minutes of Lost in them that will be pulled out in the finals.

Over on the CW America's Next Top Model ranked number one in its time period among women 18-34 (3.0/10) and tied for second in adults 18-34 (1.9/6).  ANTM improved over last week by 25% with women 18-34.  I continue to wonder if reruns of 90210 are the best use of the ANTM lead-in.  I know they want to build viewers for 90210, but it strikes me as a wasted opportunity.

Previous Wednesday overnight reports are available for comparison.

Full details:

Time Net Show 18-49 Rating/Share 18-34 Rating/Share Viewers (Millons)
8:00 CBS I Get That a Lot 3.4/11 2.3/8 10.34
FOX Lie To Me 2.6/8 1.9/7 8.98
ABC Scrubs 1.9/6 1.6/6 5.04
CW America's Next Top Model 1.7/5 1.9/6 3.94
NBC Law & Order: CI (R) 1.3/4 .9/3 5.06
8:30 ABC Better of Ted 1.8/5 1.7/5 4.71
9:00 FOX American Idol 8.1/20 6.3/18 23.71
ABC Lost 4.2/10 4.0/11 9.35
CBS Criminal Minds (R) 2.4/6 1.5/4 9.95
NBC Life 1.5/4 1.1/3 5.57
CW 90210 (R) 0.6/2 0.7/2 1.23
10:00 CBS CSI: NY (R) 2.3/6 1.6/5 9.98
ABC Life on Mars 2.1/6 1.6/5 5.86
NBC Law & Order (R) 1.7/5 1.2/4 6.32

Shows are sorted by Adults 18-49 rating in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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